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Pepsico, Inc. : An American Food And Beverage Company Essay

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PepsiCo, Inc.., is an American food and beverage company. PepsiCo was originally created and developed in 1893 by Caleb Bradham and it was originally introduced as “Brad’s drink”. Bradham made and sold the drink at his drugstore. Pepsi cola, was named under the digestive enzyme pepsin and kola nuts used in the recipe. Pepsi was renamed as Pepsi-Cola on August 28, 1898, and then it was again changed to Pepsi in 1961. In 1931 the company trademark and resources were grabbed by Charles G. Guth (1876–1948), founder of the cutting edge Pepsi-Cola. He built up another Pepsi-Cola Company, had a chemist formulate a superior drink, set up new packaging operations, and started marketing an enormously successful 12-ounce bottle for five cents. Guth was likewise president of Loft, Incorporated, a candy manufacturer and soda-fountain chain (founded 1919), and in legal battles in 1936–39 he lost a controlling interest in the Pepsi-Cola Company to the new management of Loft. When in 1941 the Pepsi-Cola Company was merged into Loft, the name Loft, Inc., was changed to Pepsi-Cola Company (2009).  Product: In 1950 Alfred N. Steele (1901–59), a previous VP of Coca-Cola Company, became chief executive officer. His emphasis on giant advertising and sales promotion expanded Pepsi-Cola 's net profit. In 1965 Pepsi-Cola converged with Frito-Lay, Inc., the creator of snack foods, for example, Fritos, Doritos, Lay 's potato chips, and Rold Gold pretzels. The recently developed organization

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