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Warehouse Clubs Case

Satisfactory Essays

Warehouse membership clubs compete with the mainstream retailers on the basis of price. They offer members merchandises that sell in bulk and at highly competitive rates compared to regular retail stores. However, customers must pay a membership fee to become a member in order to enjoy the privilege. The primary contributor to these clubs' profits is the membership fee as opposed to gains on merchandise sales. This allows the clubs to reward their loyal members with products at remarkably low prices. Therefore, it is essential and crucial to retain and increase loyal customers for a long-term growth. This is an interesting finding that warehouse clubs utilising such novel strategy; but the original intention of their strategic leadership convey

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