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Virgin Atlantic

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THE AVIATION INDUSTRY The aviation industry of any nation acts as a contributor to its economic growth, helps in globalisation and creating an international image. It is the best in terms of the fastest, safest and convenient mode of travel. Even though it is an expensive one, it is expanding its markets across the middle-class who are ready to spent money on leisure trips. Thus it is truly stated that aviation forms a vital core infrastructure area without which a country economy is handicapped. The civil aviation industry of world has expanded its wings by letting in private organisations. Privatisation in the domestic and the international circuit can help in foreseeing the future of the aviation industry at a mark up rise, and …show more content…

3. Economy class Virgin Atlantic has developed an enviable reputation offering economy class passengers, superb value for money and wide range for in-flight services and entertainment. Feature  A personal seatback TV screen for hours of in – flight entertainment.  All economy passengers enjoy award winning in – flight entertainment including Movie Channel, Video Channel and Computer Games.  Kids receive a special designed Complementary rucksack filled with goodies.  Choice of 3 meals including vegetarian option.  Complimentary drinks and comfort kit.  Ice cream served during movie time.  Space saving seats with maximum megrim and seat pitch upto 32 inches. PRICE A perfect pricing strategy of an airline could add too much of it success and to its failure too. Virgin Atlantic has been cautious and has priced itself effectively, giving momentum to a price war. PLACE Virgin Atlantic's main channel is its GSA

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