Vera Wang Advert

The Cover Girl ad from March 2011 includes a picture of Queen Latifah in a beige like colored background with her green eye shadow on. Queen Latifah has small brown eyes with very long and luscious black eye lashes. She has a big and beautiful smile with shiny white and straight teeth. Queen Latifah also has a nice pair of small, gold, round dangling earrings in her ears. The word “Cover Girl” is displayed in big and bold green letters across her forehead, all to help improve her the way she looks. Queen Latifah is written in small green letters underneath in the right-hand corner right underneath the word “Cover Girl”. This picture of her is from her head to her shoulders, just enough for the viewers to focus on Cover Girl’s product, which is the makeup. You cannot really tell what type of shirt she is wearing in this photo but the little piece of frill coming off of her shoulder matches pretty well with the whole color scheme of the ad. She also has her hair pulled back into a long pony tail to also help show off their product even more. This advertisement by Cover Girl effectively uses logos, ethos, and pathos to convince the viewers to buy Cover Girl products.

Present in the advertisement is her long dark red hair blowing behind her and appearing to be more on the serious side showing a small amount of teeth, but instead flaunts her light pink lips. In addition, some accessories are seen like a long gold earring on the right and a matching gold bracelet on her left hand. The earring and bracelet was not the only thing matching in the ad, but Barrymore’s shirt and blue eye shadow were

Recently, Fenty Beauty released a commercial onto Instagram, Twitter and Youtube. This is the ideal method for displaying the makeup line because commercials have motion, which allows the viewer to see the use of the products in various looks. This advertisement shows a wide variety of people from different cultures and parts of the world. This makes it relatable to almost all people watching it because people automatically connect to advertisements where they see people that they associate with themselves. Therefore, by using this technique people will have a positive image of the brand and are more likely to buy the products. Along with the use of diverse models, there were animations of the products all linking together. By showing models in various shape, skin colour and background, Fenty Beauty focuses on an audience that has been rarely targeted. The audience for the makeup line are people with darker skin tones. The market for this audience was nearly untouched so there was definitely money to be made. This advertisement is also very unique in the way it shows its products. It has an aesthetic feel and makes itself visually appealing by using varying shades of colour, shapes, and camera angles along with upbeat music synced animations keeps the audience engaged. This creative use of visuals make it more appealing to the audience so that they are more likely to buy the product. The visuals show all the products in the product mix. The packaging of the products in the

This Covergirl advertisement features a pretty young woman. Her makeup is very beautiful without being too dramatic. It’s very fresh and natural looking. This ad uses text that tells us how the product will make you feel. It says that the makeup will feel “easy breezy and beautiful” on your face. The advertisement also talks about how

Many companies use a lot of means to create an emotional connection with the viewers. This emotion is related to pathos, defined as a feeling of sympathy or sorrow (YourDictionary). Neutrogena’s propaganda use light colors (especially white) that make the viewers feel fresh and clean. That feeling of freshness and cleanness is important because that is what costumers are looking. The advertisement's music provokes an energetic feeling that captures the viewers' attention. One of the most important details of this publicity is that the women are smiling, what creates a feeling of tranquility, confidence, and

My visual analysis is on an ad from 1969. the advertisement features messages about a television show, popular cereal, and a popular brand. Over time advertisements for cereal have changed slightly from the original tactics.

Another detail that suggests that this ad appeals to the need for attention is the image of a recognized celebrity as its main attraction. Just as in real life, the paparazzi are going picture-happy trying to catch the game winning shot of the famous Ms. Richie, because she is the center of attention. And of course, many celebrities who are in the spotlight hate being photographed, which the audience can tell through Nicole’s facial expression. Jimmy Choo is a well-known brand that attracts wealthy individuals, but it is a younger crowd that it specifically appeals too. For this reason, Nicole Richie, who is not more than 25 years old in this picture is the one modeling their brand. She’s wearing a V-cut short, off white dress that you would not see many middle aged women wearing. She is also holding a mustard leather tote to accessorize her outfit. Also, her “bodyguard” which is right behind her is such a weird facial expression, I am not quite sure what emotion he is portraying is in fact a young man too. All the details in this ad clearly appeal to a very young wealthy crowd who is into this kind of clothes and accessories.

The famous actress and model Sofia Vergara is the model for this advertisement. With her gorgeous look and stunning hair she can attract any person going through a magazine. Her golden hair with golden eyes and eyebrows are what covers most of the advertisement and this shows the aim of the advertisement. Her white shirt, like the color of the shampoo bottle shows connection between her and the product. Her natural beauty with the classic smile captivates

The two print ads I am comparing and analyzing are cosmetics ads. One is Coty’s “Spring of Pairs” in 1947; the other is Lancome’s “In love” in 2012. Looking at these two ads, the first thing I notice is that both of them are using bright color. Since Coty’s advertisement describe the spring of Pairs, the background is very bright: it consists of yellow and red flowers, green trees, and white buildings. A girl with pink hair, who is the center of the picture, is looking round upon the distance and seems to enjoy herself in the scene. When it comes to Lancome’s ads, the background is orange. On the right of the picture, Emma Watson is smiling with her “In Love” serie makeup: pink lips and pink cheek color. Her pink top is a plus to the whole bright color. Besides, the eyeliner she wears is the color of sky blue, which adds a slight cold tone into the warm picture. All these adding up, the color of whole picture makes me feel young and free. Second, both of the ads show a set of cosmetic in their ads. Coty’s ad has a face powder, a cream powder, a rogue, and a lipstick. Similarly, Lancome shows an eyeliner, a rogue,

The man is fully clothed in a suit, which represents power and formality. It is extremely suggestive as it looks like he came to this position without the woman’s knowledge or consent since her sunglasses are pushed up for her to see. He is in a dominating position where she has to look up at him and the man’s face isn’t shown in the ad, which shows that he is confident. The ad is suggesting that if you have Sky Vodka, you can look glamourous and wealthy as well. The men are always given more power and a higher status than the women (Appendix A). The second image reveals how femininity is portrayed. In the ad for Dolce and Gabbana’s Monico Lipstick, notice the lightness of the woman’s hand touching her face, the touching of one’s face, especially the finger-to-mouth pose is reminiscent of a child. She is also dressed seductively with a come-hither look on her face that is bold and suggestive (Appendix A).

The rock and punk element that surrounds Mick and Jade Jagger is again emphasised with the words ‘Rock Hard’ written across the advert. This implies that whoever wears this will look ‘rock hard’ and strong so the product instantly conveys an image of strength so would appeal to anybody who would like that image. Also the word ‘Rock’ obviously relates again to Mick Jagger’s music again reminding you that Mick Jaggers’s daughter is designing the jewellery. The word ‘Rock’ also brings images of partying and the word ‘Hard’ could convey that whoever wears this is the type of person to party ‘Hard’. Again this would appeal to anybody who wants to have this image. The skulls on the necklace repeat this ‘Rock’ image of the necklace as skulls are associated with rock music and being wild. The necklace and ring have a large wing on them this again emphasises partying as the symbol is loud. The wings also give the impression that somebody is free and original so people would buy this to have an image of being a free spirit and being original. Being original is important into today’s fashion circles so this aspect of the advert raises the chances of viewers buying these pieces of jewellery. Other aspects of the advert relate more towards the brand for instance the word ‘Garrard’ in bold lettering reiterates who is making this jewellery and the three hall marks highlight a sign of

While analyzing the stills in section two it is evident that the brand is targeting women who want to be seen as more dominate and prominent in society while also living a lavish upscale lifestyle, but also targeting male figures like for example a husband. Expanding the audience will make the product more appealing to a larger number of people. The commercial itself employs the need to associate with other of the same lavish lifestyle, invoking the fear of rejection. The commercial also employs the craving to be powerful which is shown when Katy Perry takes over the king’s crown symbolizing that she is now in command. In other words, the commercial promises that by purchasing this perfume it will automatically associate the consumer to a more

In the case of this ad, romance, sex, and the promise of being able to live life to the fullest are all being marketed in the form of the “Parisienne” perfume. The Eiffel Tower in the background is an obvious indicator of romance since it is a famous landmark in Paris; the city which has a reputation for offering romance and love. The gorgeous night sky pairs well with the Eiffel Tower as it is an ideal setting for a romantic evening. The jacket that is on Kate Moss’ shoulders seems to be a man’s jacket, not her own and the light pink rose that she is carrying seems to suggest that a man has given the flower to her. Also, Kate Moss’ pose illustrates a sense of promiscuity. As she walks away from the Eiffel Tower it infers that she is not going out for the night and could possibly be heading to a man’s house later that evening. All these signs in the ad points towards the notion of romance and love, which is what the ad is selling to the public. The text at the bottom of the ad, in slim, gold font, reads, “Living and loving in the moment”. Living an “ideal” life, such as the life of Kate Moss as advertised in this ad, is being sold in this advertisement to the public. The advertisers who created this ad are suggesting that if one purchases the perfume “Parisienne”, that

Advertising has become one of the most powerful and effective tools that business uses to launch and brand products. Advertising is a form of communication used to persuade an audience to take some action with respect to products, ideas, or services. Everyday we are surrounded by advertisements, influencing us to make different purchases without our mind even realizing how much they really affect us. Advertising is available in many different mediums and communicated across many different forums. Of all of the forms of advertising, visual advertising has proven to be one of the most successful. Graphic designers have the ability to put subtle references and innuendos into your mind by utilizing different fonts, colors, and visual points

The advertisement uses a combination of rational and emotional appeal. The advertisement does not have a caption or finer print details that disclose more about the product. What captures the target audience is the name of the product and the person pictured beside it. She looks elegant in every sense of the word. The advertisement uses straight sell execution by virtue of it being a fragrance. Such products maintain pleasant body odor and are only for that purpose. The advertisement utilizes personality symbol as a mode of execution. The face of the product is a famed actor and the product uses her widely known face to create a brand image for itself. The positioning of the product focuses its effort on the target audience that is the female gender. This is evident from the face used in the product being a grown up woman. The positioning