Explain The Role Of Promotion Within The Marketing Mix For A Selected Product Or Service

The Marketing Mix provides an excellent framework for developing marketing plan. They are generally accepted as being made up of four parts which are:

Records creation results straight from the transaction of business. People and organisation do business results in the creation of records. A record must be intentionally created because managing the transaction, by itself, does not create the record. Records that will be accountable cannot be created or managed without an acceptable record keeping system. Record management practises, and in particular record creations, must be put through the system as they have to follow the policies and the procedures and the application of best practise.

In this assessment I am going to explain to describe about my business changes which may include people, process and structure. It wills benefits of the changes to the organisation and to minimise the loss. First of all I will present my business introduction means what type of business I exist.

eam building programmes can help your business by improving the communication, levels of trust and general understanding between the members of a team. They can also help you to solve problems or to improve planning within the team as a whole. They can also help individuals to understand group dynamics and their individual skills and how they fit into the team and their understanding of their place within the organisation.

According to an article from ‘Supply & Demand Chain Executive’ written by (DelMonte, 2007) states what is the marketing mix: “is putting the right product in the right place, at the right price, at the right time.’ The marketing mix is an implement which is needed and it is much utilized in today’s working industries for managers to evaluate business targets such as sales and company’s profits, and also to assist in order to meet consumer needs effectively. It purposes is to satisfy the customer as well as the seller by using the marketing mix tool. The marketing is known as the ‘4Ps’, and it is made up of: place, product, promotion and price.

The product is at the heart of marketing exchange process. For this example we will take a 3D television , that Apple sells. If the 3D television does not deliver the benefits the customer wanted , or if it does not live up to the customer’s expectations, then this can be very costly for Apple

The traditional promotion mix has four components: Advertising, Publicity, Sales promotions, and Personal selling. These four components are used together by a company to market their materials. The success of utilizing the promotion mix well can make or break a company’s promotional campaign. Although all components play a part in the campaign, one or another component may be used more extensively depending on the product or material being marketed.

The marketing mix is a combination of 4 P’s (product, price, place and promotion) that should be used in conjunction with each other to ensure a competitive edge over other companies. ‘The marketing mix is designed to produce mutually satisfying exchanges with a target market’.

Marketing mix is the combination of marketing activities in order to promote a particular good or service. There are four elements called 4P: Product (what will the business sell), Price (how much will the business charge), Promotion (how to get people to buy the product), Place (how will the product be distributed).

The promotional strategy of any given product is vitally important to how well a product will sell. Promotion is the communication to build and maintain relationships by informing and persuading one or more audiences. There are many different forms of promotion, which fall under the promotion mix, which is a combination of promotional methods used to promote a specific product. The most important promotion strategies used for AXE’s promotion mix are advertising, event sponsorships, and publicity/public relations (PR). This promotion mix was determined with the help of an AXE marketing team determining the target market. Once they established this, which was the “insecure novice”, AXE was able to create their promotion mix (Bhasin). This process came about through integrated marketing communications, which is coordination of promotion and other marketing efforts for maximum information and persuasive impact on customers. Once AXE determined this target market, they were able to more easily promote information about this product to the consumers.

Without a proper advertising, the percentage of our business to be known by the market is lesser and it will be harder to penetrate into the current market without introducing our products as new comers as there would be much competition from the well established markets. One of the approach used to introduce our services to the public is by providing leaflets and brochures about the current promotion which Top Take Away restaurant is having and as well as our menus. There will be also some food coupons attached together with the brochures for the individuals of the public to use in our restaurant during their visit to our restaurant. Advertising is an important marketing technique to the demand of our brand and to let the people around us to be aware of our brand which is “Top Take Away

Promotion - Promotion is aimed at structuring brand attentiveness. Customers can try to sit in the car and feel it. The starting promotion as well is intended to persuade potential resellers to bear the product (quickMBA).

Promotion- Promotion has to do with all of the kinds of communication that McDonald’s utilizes in order to convey the benefits to their customers about what they are offering to them. McDonald’s goal has been to convince their customers to see the value in their product and that their product is specially designed to meet or exceed their

Promotion is an aspect of the marketing mix that has great importance. In order for our product to be successful, the promotion we use will be very vital. This is because of the fact that the method of promotion we use for the product can help to differentiate our product from other products which makes it unique and outstanding amongst other brands. Moreover, using the right promotion can be used as a way to persuade consumers of our product that they made the right choice.

Promotion plays an important role in the progress of a product . Promotion in the marketing is like a tool which helps a company to let the people know about the product. The main purpose of the promotion is to Create Awareness, Persuasion, Education , Information, Brand Loyalty , Understanding .For example Colgate Palmolive informed to his customer about its new product as well as the product being use by the customers .Colgate Palmolive persuades and convinces new as old customer to purchased its new product. Introducing the products specially for the kids . Colgate is very popular among young kids just because of its perfect promotion . Colgate-Palmolive is promoting kids products by labelling the cartoon Characters like Looney tunes , Barbie, Barney and other. Through the strong promotion by the media . For examples Tv , Radio , Newspaper and other. It is rightly successful to capture the mass market . So we can say that the Colgate is thee product of mass selling . Colgate is not only using the traditional advertising media for its promotion . However it is also using the electronic advertising media for examples such as Internet . Besides that, Colgate also advertises on the different websites with its required information for its customers and has a specific website to promote each Colgate product