UNIT 3: INTRODUCTION TO MARKETING P1 In this task I am going to describe how marketing techniques are used to market products in two organisations I have selected which are Tesco and MacDonald’s. Tesco is an international grocery and a general merchandising retailer in the United Kingdom. It’s the third largest retailer in the world and the second largest by profits. There are Tesco stores in fourteen countries in North America, Asia and Europe. Tesco are also known for being the grocery market leader in United Kingdom McDonald's is the world's largest chain of fast food restaurants, serving more than 58 million customers daily. In addition to its signature restaurant chain. McDonald's restaurant is operated by a franchisee, an affiliate, …show more content…
There is also another risk that the new products which has been produced will eat into the market share of existing products which is being sold by MacDonald’s, for instance if they sell a quarter pounder cheese burger for £1; then if they produce a new product such as a cheese burger which is four times bigger than a quarter pounder cheese burger for £2. This will eat some of the existing product because instead of customers purchasing the quarter pounder cheese burger they will purchase the new product which is the cheese burger four times larger than the cheese burger the reason for this is because it’s new on the market and value for money because it’s more for less. The final strategy MacDonald’s can use for growth is Diversification. This is when a business decides to sell new products in a new market. MacDonald’s may open a new store in a different location such as Bangladesh and sell new products like the four times bigger cheese burger I was discussing about earlier on. This could more likely put MacDonald’s in risk because and they wont have much knowledge about the new market. If they know selling a new product in an existing market might be risky then selling a new product at a new market would be twice more risky. The reason for this is because they won’t know if the new product is going to succeed they don’t have much knowledge about the market
Selling of council houses is becoming an increasing issue in the UK as people and even businesses are buying the house out. This means hundreds of family homes are now owned by private landlords or individual people. As a consequence, families are finding it difficult to find family-homes to live in.
In this assignment I will be comparing both Apple and Starbucks to find out how marketing techniques are used to market products. I will include an Ansoff’s Matrix, survival strategies, branding and relationship marketing.
Production – Having a good production team can help your business stay up to the task of handling all of your demand needs. Knowing your production costs and the speed your employees can complete a task will help you to figure out how much profit can be made of an item. This can be done by taking in the time factor when working on a particular job and the parts required. The speed and quality of production plays a big factor in the company and keeping it running. Our employees in the business who are in the production department will be the engine room of the business. We would strive to keep them comfortable and provide them with enough down to make sure they are not over worked and stressed, which will give us better quality in
Task 1 (P7) There are six main components of a fish’s diet which are proteins, lipids, carbohydrates, fibres, vitamins and minerals. Each of these components are formulated into fish feeds and the levels of these dietary components vary with the type of species they are produced for. There are a number of these components needed in the diet of a Rainbow Trout (Oncorhynchus mykiss) and each one plays a different role.
Business owners need to have reliable service. It is important that the door is open for their customers, and that it is locked when the business is closed. It seems simple enough, but keys get lost or left behind. When a member of the business is scheduled to open the doors, and he is finds that he has lost his key, it is time to call the locksmith services company. They will be able to get to the business quickly, and get the door open. Time is important in business and it equates to money. The longer the doors are shut the less chance of making money. It is a good idea for a business to have a locksmith company on call for these types of emergencies. Each employee should have a list of emergencies numbers and a professional locksmith company's number should be included.
The businesses and products I chose happened to be, Nike and their Mercurial football boots, and Sony and their PS3 gaming console. I chose these products because I think they are both reasonably diverse, and in their time, both these products have experienced a range of sections within the product life cycle.
Tesco is the biggest private sector employers and market leader in the UK supermarket sector.
Tesco PLC is a major food retailer that operates primarily in the United Kingdom. The company operates 2,291 supermarkets, superstores and convenience stores in the United Kingdom, the rest of Europe and Asia. The company also offers financial products, such as insurance and banking services, as well as electrical appliances and telecommunication products. For the year 2007 to date, Tesco PLC achieved revenues that totaled £ 46,611 million, an increase of 10.9% against the previous year revenues that were £42,016 million. Tesco is one of the largest food retailers in the world, operating around 2,318 stores and employing over 326,000 people.
In this assignment I am going to be explaining the factors that may influence communication and interpersonal in health and social care environments and also I am going to be explaining the strategies used in health and social care environments to overcome barriers to effective communication and interpersonal interactions. I will be including sensory deprivation, foreign language, jargon, slang, dialect, acronyms, cultural differences, distress, emotional difficulties, health issues and environmental problems, misinterpretation of message, aggression, assertion and how they can be overcome.
For this unit we have been looking at communication is all its vast ways. We have been studying the environmental factors and barriers that can occur in health and social care settings. For this task I have been asked to explain those factors that influence communication and interpersonal interactions in health and social care environments and to also look at the negative barriers to communication.
Tesco is the largest supermarket retail chain in the United Kingdom with Sainsbury being their closest rival. It is also the third largest retail chain in the world. In the beginning Tesco started off by selling basic groceries before diversifying into many different markets. In 2007 Tesco was operating in the following fields:
Tesco is an international company they supply their products in more than 14 countries includes china, japan, Malaysia, Thailand, Mexico and many more. They have more than 2500 stores in all around the world.
Tesco are the UK's number one retailer and Tesco pride themselves on offering a great shopping experience. Tesco are passionate about our food, merchandise and services and will always try to get things right for their customers (Recruiter - Technology, n.d.).
Products and Services: McDonald has to continuously evolve its menu to meet the emerging customers need and to attract new customers. Currently, nutritional value has become very important for customers.
Negative effects of permitting such control could devalue McDonald’s as it would bring inconsistency in the menu at each store. Customers wouldn’t know what to expect on the menu at each location and may bring their business to more reliable competitors.