Typical Selling Approach And Societal Marketing

Marketing is the term where companies create their products or services awareness into the market. This goes ahead with identifying the customer’s needs and then working on purpose. The customers found to be in the centre of the whole process as they help in profit making. Marketing techniques can be defined in to different strategies which are:

| Societal marketing orientation is the idea that an organization exists not only to satisfy customer wants and needs and to meet organizational objectives but also to preserve individuals’ and society’s long-term best interests.

Marketing is one of the most important aspects of a business. According to Peter Drucker “There will always, one can assume, be need for some selling. But the aim of marketing is to make selling superfluous. The aim of marketing is to know and understand the customers so well that the product or service fits him and sells itself. Ideally, marketing should result in a customer who is ready to buy. All that should be needed then is to make the product or service available.” (Peter Drucker, Marketing Management, Philip Kotler).

Professor Philip Kotler beigns his speach held in Bangladesh by desucssing just how important and life changing marketin has been through the past decade. He speaks about how our homes have improved to be safier, easier, higher standard of living. Creating better goods and sercives that are acompanied by forming a better image and easier access. Professor Kotler also touches on social marketing, which looks at how companies can help their customers to improve their lives by living healthier. He names examples such as; improving peoples diets, excerising, quitting drugs and smoking and helping the overall environment. Professor Kotlers last point of mention was noting how companies are transforming, no longer are they just economic machines,

Does character or fate play the greater role in bringing about the tragic ending of Romeo and Juliet? I believe that that fate played the greater role because it brought Romeo and Juliet together, it caused Romeo and Juliet to be born into enemy families and brought the Montagues and the Capulets together in the end. If fate had not played the main role Romeo might not have ended up with Juliet. I think that character traits would have left Romeo chasing after Rosaline and Juliet married to Paris. If not for fate, the plot would have been completely different.

Marketing is a very unique process that enables limitless methods or variations for an entity to appeal to a particular target market as well as to deter from a particular market. Marketing is used in more than just business; The kinds of clothes an individual wears and the attitude a person portrays can be used to market him or herself to the public for many reasons: Maybe to attract a woman a man is attracted to, possibly to impress the president of a company a person is interviewing for, and even to just create a base of his or her character in which other people will judge him or her by. Marketing is everywhere from the business side of the spectrum to relationships people have

However, despite signalling contemporary marketing to focus on the understanding of behaviour change, the nature of social marketing may present itself as a rival to contemporary marketing in the commercial sector. General marketing thinking involves maximising profit for practising organisations. On the contrary, social marketing seek to improve the welfare of target consumers and the society they are in. For instance, tobacco companies wish to sell more cigarettes to earn more profit but social marketing campaigns discourage smoking. It can be deduced from the above case that some behaviour changes social marketing pursues contradict the capitalistic objective of mainstream marketing theory.

Animal Farm Essay “Death is the solution to all problems. No man – no problem.” -Joseph Stalin Joseph Stalin is someone that might sound familiar to you.

Attempts to use social norms marketing to change behaviour have had mixed success. Drawing on empirical research and psychological theory discuss when and how social norms marketing has been successful (or not) in changing behaviour.

Marketing is a social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and values with others.(Kotler, Armstrong, Saunders, Wong page 5)

Marketing nowadays is the essential element of successful organizations (Kotler, 1999). And of course all products that are produced by companies are made to be sold and provide the profit for producers in this light marketing is the most important tool because it effects profitability and sales dramatically and provide the healthy turnover for the company. According to Kotler marketing is “the process that satisfies needs and wants through an exchange process” (1999). The Chartered Institute of Marketing enhances this definition to 'The management process responsible for identifying , anticipating and satisfying customer requirements profitably '. Marketing is based on several marketing concepts (Appendix 1).

Marketing is defined as a simple process of communicating the true value of a product or service to the customers, for the actual purpose of making a sale of that product or service. Marketing is to be looked at as one of the most important organizational function and a set of processes for creating, delivering and communicating value to the customers or potential customers, and customer relationship management that also benefits the organization. It is the science of choosing target markets through market analysis and

Societal marketing concept emphasises on delivering superior value to customers in a way that maintains or improves the customers’ and the society’s well beings. Companies practising this concept will hence organise various types of activities or launch different types of programmes to show the concern of the companies towards the society. Great Eastern is one of the companies that adapt societ marketing concept. Great Eastern offers international scholarships and local scholarships to the Malaysians or Singaporeans. Another good example is STAR newspaper. Besides offering scholarships to Malaysians, STAR newspaper also launches education fair annually in Malaysia.

Every company depends on an efficient marketing program to fulfill customers' needs. Marketing is a process of finding out what the customer wants and meeting those requirements. Within the company, the marketing group has to consider customer values and customer satisfaction before considering offering a product. Marketing is part of our everyday world, and can be perceived everywhere and every time. At any time, everyone has been exposed to different kinds of marketing or advertising depending upon personal necessities such as T.V commercials, radio, internet, etc.

Marketing is defined as an organisational function containing a set of processes for designing, communicating and delivering value to consumers and managing consumer relations in manner that benefits an organisation (Sheth & Sisodia, 2006, p. 105). Some of the processes involved in delivering and communicating the value to consumer include advertising, packaging design, use of discounts, product or service campaign meant to create awareness, and celebrity endorsement. Marketing is what an organisation does to gain consumers and retain a relationship with them. The main goal for marketing is persuade consumer about the value of products and services being offered, hence, ensuring increased sales and profitability.