Marketing Principle Quiz

9. (TCO 8) The marketing manager is responsible for choosing how to implement which? (Select all that apply.)

At this point, new groups of consumers might be targeted. By doing this, the brand value is increased and maximum competitive advantage could be gained.

The student demographic in London, Ontario is a massive market that is hard to tap into for the average business. Local business in London, however, is highly supported by the local governments, and there is a gap which can be filled in terms of marketing opportunities on campus. This gap between potential for marketing versus the actual level of marketing accomplished on campus results from a variety of restrictions. Since the local community is saturated with hungry entrepreneurs, it is sensible to find a way to provide them with a mutually beneficial service.

Develop a marketing plan for the business that suggests how Helen’s may improve its performance.

A (350) 17. As a marketing manager for a retailer of lighting products, Lucinda will likely be involved in which of the following?

4. Marketing agencies play a major role in popular culture because they control what viewers see when they see them and how the product is portrayed, is it good is it bad is it useful?

(b) diversified its product portfolio; extend target customers and meet the variable needs of customers.

            The Marketing Concept.  This is a business philosophy that challenges the above three business orientations.  Its central tenets crystallized in the 1950s.  It holds that the key to achieving its organizational goals (goals of the selling company) consists of the company being more effective than competitors in creating, delivering, and communicating customer value to its selected target customers. The Marketing Concept represents the major change in today’s company orientation that provides the foundation to achieve competitive advantage.  This philosophy is the foundation of consultative selling.

Discuss what is meant by the term “customer orientation”. Illustrate with examples how companies demonstrate their customer orientation by reference to at least two elements of the marketing mix.

e. They can continue to improve their communications between stores, so that not only will managers know what products are selling the most within their own stores, they will be able to get information regionally and react quickly to the rising hot trends.

“Marketing is not a function; it is a way of doing business . . . marketing has to be all pervasive, part of everyone's job description, from the receptionist to the board of directors.”

c) Conduct a market research to understand the promotional strategy which suits best to generate business of the company.

Societal marketing concept emphasises on delivering superior value to customers in a way that maintains or improves the customers’ and the society’s well beings. Companies practising this concept will hence organise various types of activities or launch different types of programmes to show the concern of the companies towards the society. Great Eastern is one of the companies that adapt societ marketing concept. Great Eastern offers international scholarships and local scholarships to the Malaysians or Singaporeans. Another good example is STAR newspaper. Besides offering scholarships to Malaysians, STAR newspaper also launches education fair annually in Malaysia.

Let's have a brief discussion about the importance of “Marketing”, why it should be prioritized the most in starting a new business venture.

Societal Marketing: The marketing idea that they first asses the needs of their target market and then attempt to directly attack the market than