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Twitter Target Audience

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The top category on Pinterest is food, so if you can somehow tie food into your niche, you may have an opportunity here to reach new readers. An example might be if you have a product that can tie into cooking in some way. Facebook Facebook is the largest of the social media networks at this time. There are an estimated 1.65 billion Facebook users who are active in any given month. The number increases by an average of 15% per year. With numbers like that, your target audience is likely to be on this social media giant, so this isn't one you want to overlook when it comes to online marketing. Trying to reach adults in the mid-age range? The most common age group on Facebook is 25 to 34 years old, according to a 2012 Emarketer report. If you're trying to reach users outside of the United States, Facebook can be a valuable resource since 84.2% of daily active users are not in the US or Canada but in another country. …show more content…

Twitter Twitter is a platform that allows super-short posts of 140 characters or less. You can also tweet out an image, video that is on Vine, etc. Twitter has an estimated 310 million users as of April, 2016. Around 65 million of those users are based in the USA. About 26% of teens state that Twitter is their favorite social media platform, so if you are trying to reach a younger crowd, it can be a great presence. However, there are people of all ages on Twitter, so also consider it as a promotional tool to reach adults. The makeup of male versus female on this social media site is fairly close to 50/50. Source: e-Learning Infographics

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