Turkish Airlines

SWOT analysis provides a structure for analyzing either your own strengths and weaknesses, and the opportunities and threats you face, or in a work context for analyzing the strengths, weaknesses, opportunities and threats a business or event faces. Ideally it is one step in a process which helps you to

Marketing is the management procedure in which the product or service is moves from concept to the customer. It includes the co-ordination of the 4 P’s of marketing: product, price, placement and promotion. [tutor2u.net]

Swot analysis refers to the strength, weaknesses, opportunities and the threats that a business faces. Every company has its strengths, weaknesses, opportunities and threats that it faces.

The SWOT analysis is a great way for companies or organizations to determine their brand and product’s strengths, weaknesses, opportunities, and threats. In order to more effectively determine these areas, separation of internal and external issues within the company or association is crucial.

It is one of the most reputable Airline companies in the Asian continent and also in the other countries of the world. Emirates Airline is owned by the Dubai’s Government. Dubai is one of the fast growing cities in the Middle Eastern region. (Butler & Keller, 2000) The company was established in 1985 with two leased aircraft from a rudimentary airport. Emirates vision is to build and maintain the market leadership that looks beyond conventional track. Emirates provide an extensive network of services within the Middle East as well as to Africa, East Asia, South Asia, Australia, North America, Europe and South America. It operates an exclusively wide-bodied aircraft fleet, composed of three aircraft families: the Airbus A 330/A 340, Airbus A 380 and the Boeing 777. The local competitors for Emirates are the Etihad, Air Arabian, Gulf Airways and global competitors are British Airways, Singapore Airlines and the like.

Marketing management is simply referred to as an organizational discipline basically focusing on the practical application of marketing techniques and methods used within an organization or an enterprise and on the management of a firm or an organization marketing resources and activities. There are so many definitions about marketing management but the main key word within its definition is the application tracking and review of a company’s recourses and activities.

Emirates Airline is one of the five world leading airline companies founded in 1985. It was awarded the “World’s Best Airline” by Skytrax at the 2013 World Airline Awards. In addition Emirates Airline was awarded the “Best Middle East Airline” and for the ninth year in a row “World’s Best Inflight Entertainment”. Emirates Airline serves over 39 million customers a year based on 2013 data.

The Chartered Institute of Marketing (CIM) offers the following definition for marketing: “Marketing is the management process responsible for identifying, anticipating and satisfying customer requirements profitably.”

Turkish Airlines is the airline that carries the national of Turkey. Its headquarters are situated at the Turkish Airlines General Management Building on the Atatürk Airport in Yeşilköy, Bakırköy, and Istanbul. The airline operates and offers its services to two hundred and ninety destinations in Europe, Asia, Africa, and the Americas. This has made it the fourth-largest carrier in the world by number of destinations which it started in the year 2014. It is said to serve more destinations non-stop from a single airport than any other airline in Europe. Turkish Airlines also flies to one hundred and fifteen countries. It also has an operational fleet of ten cargo aircraft which gives the airline 's cargo capacity to serve fifty two

Airways strategy was approved the basic process of contacting in the market of Etihad airline. Service to customer or passengers provided by air transportation of Etihad. Air transport gain there a number of costless benefit through Etihad, airways were improved their products and services terms of their strategy as well as air transport systems to the Abu Dhabi. The machinery of introduced to their companies draw to included Etihad First class, Economy Class, Etihad Cargo and Etihad Holidays among other products and services constituents (Milne, 2009).

The SWOT analysis is a study that can determine Emirates Airline’s Strengths, Weakness as well as the Opportunities and the Threats. This report will clearly analyze Emirates Airlines using the

Air Asia leading airline was established with the dream of making flying possible for everyone. Since 2001, Air Asia has swiftly broken travel norms around the globe and has risen to become the world’s best. With a route network that spans through to over 20 countries, Air Asia continues to pave the way for low-cost aviation through our innovative solutions, efficient processes and a passionate approach to business. Together with our associate companies, Air Asia X, Thai Air Asia, Indonesia Air Asia, Philippines Air Asia and Japan Air Asia.

American Management Association: Marketing (management) is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, services to create exchanges that satisfy individual and organisational goals.

The mission statement of Qatar Airways is “5 start airline”, and “we do everything excellence”. In order to achieve this mission statement, they need to focus on their customer, commitment to people and have cultural awareness.

Malaysia Airlines is the biggest operational flight in Malaysia. As they do domestic flights and also international flights throughout Asia as well as a handful of destinations in Europe and Oceania. With the facilities in Malaysia Airlines, it gave a big help in shorten the time to reached a faraway destinations. It help lots of people in order to fly to other country in order to increase our economies. Besides, it also gave Malaysia an opportunity for people from other country to come to Malaysia. As it will make an easier for them to invest in our country. Therefore, our level of economies can be upgraded from time to time. Malaysia Airlines also gave comfort to the passengers, as we know long distance places can be inconvenience for a certain period, therefore Malaysia Airlines provide the best price with the best facilities throughout the journey. Besides, it also help young people to travel and see how the other country therefore, it will gave the youngster inspiration. As we know, the youngster is a very important asset for our country. When they are inspired by the other country, it might gave a great help to our country when they are grown