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Emirates Airline

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Emirates Airline is one of the five world leading airline companies founded in 1985. It was awarded the “World’s Best Airline” by Skytrax at the 2013 World Airline Awards. In addition Emirates Airline was awarded the “Best Middle East Airline” and for the ninth year in a row “World’s Best Inflight Entertainment”. Emirates Airline serves over 39 million customers a year based on 2013 data.
Nonetheless as every other business, Emirates Airline faces its own challenges. The company needs to update its services and technology in order to always be one step ahead of its competitors. Many companies try to compete Emirates Airline with their professional staff or by introducing and implementing new technologies. However, Emirates Airline has …show more content…

It is of a crucial importance to not only gain new clientele but to also gain and maintain their trust. Therefore, customer and brand loyalty is a challenge for Emirates Airline. The company needs to attract diverse clientele and have specific strategies to expand its market and keep these customers constantly satisfied. To reach this goal Emirates Airline offers an air mile system which offers customers a free flight when they fly certain miles with the Emirates Airline. Furthermore, the company offers high quality accommodation, a fairly big space between seats and a very professional service.
As a company with employees from more than 160 nationalities, Emirates Airline faces the challenge of maintaining ethical and responsible standards. The company needs to create well established grounds for productive communication among its coworkers. Managing its diversified workforce is a crucial element for Emirates to ensure its success. The company has retained competitive advantage with its services for years now and it has done so by giving all the employees equal opportunities. Moreover, the company has set English as an official language of operation in order to prevent language barriers. It has also founded a college that offers vocational trainings to its employees as well as aviation programs for young potential students. Emirates Airline

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