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Treasure Coast Food Bank Case Study

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The Salvation Army in Red Bank New Jersey is just one of many locations for the organization. Since the Salvation Army is an international charity that helps people, not only across the United States but in many countries as well, it was hard to find an organization that was only in one other state that someone could compare it to because of its magnitude. Instead, this paper will focus on an organization that was on the same level as the Salvation Army’s as well as similar to its cause. Feeding America is a national charity that helps to feed the hungry across the nation. However, this paper will focus on one of its locations in Fort Pierce, Florida, called Treasure Coast Food Bank. Both of these organizations offer similar aide to those in need and have the same goals of feeding America’s hungry. This article will compare and contrast the entirety of the organizations, as well as the amount of people in need in the chosen areas of focus, their financial records, and their advertising strategies. The Salvation Army …show more content…

Financial statistics of the overall organizations will help to compare the statistics of the two specific locations this paper focuses on. According to the Forbes largest U.s Charities list, previously mentioned, The Salvation Army’s overall fundraising is 90% effective whereas Feeding America’s fundraising is reported to be 99% effective. (“The 50 Largest U.S. Charities”, n.d.) A lot of these statistics show that Feeding America has higher percentages in most areas compared to the Salvation Army. This is because, again looking at 2014, The Salvation Army received $344 million from the government because they are a religious organization. (“The 50 Largest U.S. Charities: Salvation Army, n.d.) This also explains why Feeding America has 99% donor dependency rate where the Salvation Army only has a 70% rate. (“The 50 Largest U.S. Charities”,

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