Tivo Case Analysis

Before we television existed people had to depend on Radio stations to receive there little bit of entertainment and news. But in 1878, the invention of TV began. The first TV made didn’t look anything like the way TV’s look today, it was a mechanical camera with a large spinning disc attached to it (Kids Work). But as over the years, of course inventions of different TV’s progressed and by the 20th century about 90 percent of our population had a TV in their household(). Television today is mainly used for people take a break from their life by relaxing and enjoying some entertainment.

The author writes, "we can watch our favorite programs on a variety of devices-from just about any place we want" (Tarshis 23). This shows that because of the fact that TV shows are so widely available to people,

With the increased pervasiveness and accessibility of the internet in modern life, consumers have been abandoning traditional television and cable for online subscription streaming services. Media Convergence has played a key role in enabling cord cutting in that content that traditionally has been exclusive to the television set is now available via the internet on multiple platforms, such as cellular phones and computers, that were traditionally reserved for other media. Now that television programs are able to be exhibited portably on laptops and smart phones over the internet, consumers have been given the option to forgo traditional cable and almost exclusively consume content online anywhere with very minimal restrictions. Companies, such as Netflix and Hulu, emerged to take advantage of this opportunity and facilitated the cord cutting movement by charging subscribers a reasonable rate for access to an enormous quantity of television content. To save money and consolidate their media consumption, many consumers have abandoned their cable packages in favor of subscription based services that provide television content in a more accessible, and in some cases a more affordable,

Television advertising has been a staple for companies since its start in the 1940’s. According to a 2016 study done by Nielsen, the average American adult watches five hours and four minutes of TV per day. Five hours is a large chunk of time to spend watching “the tube”. Companies are aware of this and try to capitalize on this opportunity as much as possible. Additionally, large scale broadcasting events such as the Superbowl and the Oscars are ways for companies to reach more widespread audiences than on a daily basis. These events are key in contributing to some businesses’ yearly revenue.

Although what Ashley Hovey spoke about, the industry of technology and media, is not necessarily in line with my professional interests, it is definitely aligned with my recreational interests. Like many millennials, I am an avid watcher of on-demand streaming services like Netflix/Hulu, and an abandon-er of television. With the growing popularity of non-traditional media sources, there has been a mantra amongst millennial news sources that the medium of TV is dying Thus, it was incredibly interesting to hear Ashley’s perspective, as a person who works in TV, on the state of the industry. For one, it was surprising to hear how important advertising revenues are to big companies like Comcast. Although I knew that advertising revenues are high, I did not know that they are Comcast’s #2 source of revenue and in turn, a lot of its initiatives are aimed towards optimizing ad gains.

And finally, plugs on the lesser-known cable network Cozi TV target middle-aged and elderly viewers by focusing on issues related to older adult life, including health and finances. Only a few notable television series feature the elderly in starring roles (i.e. The Golden Girls), so older adults may find comfort in watching programs from the 1960s to the 1990s. The network’s website states, “Well-known shows like Frasier, Will & Grace, Little House on the Prairie, The Munsters, Columbo and Murder, She Wrote are featured on the network. … The past and present have come together on Cozi TV” (Cozi TV). Many viewers are retired, and they often watch their

The television industry is one of the most rapidly changing media industries to date. Its evolution from black and white, to colour, to digital and now three-dimensional viewing, there is nothing slow about its development. Focusing particularly on commercial free-to-air (FTA) television, the FTA television industry plays a critical role in the Australian ecosystem. Due to its free delivery, it generates $3.2 billion per annum in economic and advertising surplus (Venture Consulting, 2015). This is why the value of commercial FTA television to the Australian public remains high whereby FTA television is watched by more than 14 million Australians daily (Free TV Australia, 2014). However, television nowadays is much more than a medium of entertainment and information. It is also used as a method for engaging in social interaction (Morely, 1986, p. 22), and this digital divide of interaction is what harms the television industry. The launch of streaming services not only confronts the traditional ‘linear’ TV format by allowing users to select what they want to watch and when they want it, it also broadens the offering to almost any device (Spooner, 2015). The research methods in the television industry despite its strength as a medium, must however, walk hand in hand with the fast progression of new technology and challenge the rise of digital omnivores.

Remember way back in the olden days when TVs only had 10 channels? Well I don’t because I’ve grown up in a world when I have a plethora of visual content at my fingertips. Imagine, it’s the year 1970 and you’ve been waiting all year to watch your favorite movie, The Wizard of Oz. It’s a dark and stormy night you’re sitting around the TV with your family and just as Dorothy begins singing Somewhere Over the Rainbow, the power goes out. Yes, you read that right, the power has gone out and you are missing your all-time favorite movie and you’re going to have to wait a whole entire year to see it again. Fast forward to 2017 and it’s a dark and stormy night you’re about to watch your favorite movie, The Wizard of Oz. Just as

Although the benefits of a VCR are apparent to today’s society, the device had its opponents in 1984. Advertisers saw the VCR as a threat to their industry due to the capability of commercial “zapping”. Because programs were able to be recorded, commercials were capable of being edited or deleted (zapped). While many advertisers saw the VCR as a hindrance, others saw it as a creative challenge for the industry. According to Robert E. Buchanan, executive vice president, U.S. media director, J. Walter Thompson USA, the solution was in the hands of the advertisers. Commercials should attract the viewer and be “those that tell a story, the vignette type that you can get

TiVo is one of the many digital video recorder systems that is used to record an individual’s favorite television episodes and or series. Using this type of recording system eliminates the interruptions that one would have while watching the program live e.g. commercials. Furthermore, with this option, customers have the ability to utilize many different recording features such as pausing, fast-forwarding, and playback. By TiVo implementing these features, it is solely creating a unique and customized television experience for their customers. The company has many factors that facilitate its adoption. These factors include customer accessibility, which views the idea that individuals can access their desired content at their own convenience rather than having to watch when it airs. Based on the target audience being individuals that own televisions, which are primarily adults 20+ who are in the work force, the idea of having this service is very accommodating for someone with a strenuous schedule. Controversially, there are factors such as age that also limit the adoption of this system. As this system is more technically

TiVo is positioned toward consumers “as a smart and friendly service that could improve their lifestyle” (page 1 of the case). The primary point of the product is to enhance the TV viewing experience by offering features that save time and allow customer to better manage the time they do spend watching television. Basically, it is TV on the subscriber’s schedule. Like any product which saves time (or helps us to better manage our time), the tangible benefit is an improved quality of life – time is freed up to do more, or better managed to do that which is more important. Also, given the fact that watching TV is family activity (or social activity), TiVo’s features lead to better relationships since the activity can be better managed.

As an individual who is looking to cut cable and pursue a streaming service, I believe that Hulu’s $39.99 Live Stream subscription, as described in the case, could be a strong supplement for pay TV. Although margins for this offering are predicted to be low, I believe that the development of such a subscription illustrates Hulu’s ability to complete market research and listen to consumers. This package indicated that Hulu understands that consumers want Live TV, but wishes to avoid costly bills and wasted

Television is no doubt playing a vital role in our lives. Today, almost every home has a television. One of the most popular genres of television programme is the reality TV. Ever since 1950s, Reality TV has evolved from radio game show and talent show to hidden camera show to dating show to documentary-style series. The genre now include unscripted dramas, makeover sagas, celebrity exposes, lifestyle-change shows, dating shows, talent show and just about any kind of possible competition. Now, reality shows are all over the peak viewing time slots on major networks and cable channels. In any night, you can watch “America’s Got Talent," "Dancing with the Stars," "Survivor," "American Idol," "The Amazing Race," "The

TV, more commonly known as ‘television’ is one of the greatest inventions of the 20th century. In ancient Greek tèle means ‘far', and in Latin visio means sight. From my perspective and many people of the world television has changed the way we live. Television has brought many amazing things, however nothing is perfect.

What do we really mean by television? The way we watch television has drastically changed over the last fifteen years due to new technologies such as digital television and services providing on-demand access. These drastic changes have had a huge effect on viewers and have “allowed online streaming platforms to dominate and revolutionize the way the audience consumes” (Aliloupour) media, ultimately allowing the viewer to be in total control of how, when and where they want their content. The idea of only being able to watch television on a television set is now a thing of the past. Due to technology, the audience now has a vast variety of options on how they can access content. By using scholarly articles, research in new media and Internet sites I will be analyzing current television and where the future of television will be heading.