This essay will critically evaluate and contrast the two theories; Dunning’s OLI paradigm and Vernon’s Product Life Cycle theory in an attempt to identify which theory may offer a stronger understanding for manufacturing FDI from developed country firms to developing countries. (Wang, 2015) FDI allows the home country to invest into the host country to produce, advertise, and distribute products, in order to upsurge their market share and provides a long-term investment and enhancement. (Moosa, 2002) Dunning’s OLI paradigm (1976) is used to support firms to locate its production in countries that are financially beneficial for them. According to Dunning, “the paradigm offers a holistic framework to take in consideration all of the important factors that influence the decision of a MNE.” (Stefanović, 2008, p.241) FDI is determined through the composition of the three powerful advantages; ownership, location and internationalisation as shown in figure 1. The thesis is to assess, ‘why go multinational?’, ‘how to choose the best location?’ and ‘what actions have to be taken to enter a foreign market?’ Figure 1: Table showing OLI Framework (Shore, 2013) Dunning’s OLI paradigm possess ownership specific advantages. This focuses on the ownership of the firm’s assets for instance technology, management skills, R&D activities and their brand. Firms can identify, the usage of raw materials and “ownership of complementary assets” (Moreira, 2009) such as access to the
He argued that three conditions all need to be present for a firm to have a strong motive to undertake direct investment. He named these three components as the “OLI” framework which means ownership advantages, location advantages and internalisation advantages.
Co-investment and joint venture manufacturing arrangements can help lower capital costs and leverage existing local capability, however, this approach also needs to consider the risk of IP loss and lower management control. In contrast, leveraging LE existing Indonesia & China manufacturing capability via an import model would lower upfront
what is the appropriate organizational structure to support the configuration of the MNC (PORTER, 1986). Furthermore, a company has to determine, in respect to its industry, the optimal trade off between global integration & local responsiveness. The standardization vs. localization trade off matrix has lead to 4 international approaches: International Exporter, Global, Transnational and Multi‐domestic (PRAHALAD & DOZ, 1987 / BARTLETT & GHOSHAL, 1989). Two frameworks can be useful for companies in this case: The OLI framework identifies the firm’s motivation for becoming a MNC. Furthermore, the AAA framework helps companies decide how to expand their business abroad. Where – Should companies start operations in large markets or the familiar ones? On which terms should companies based judgments about investing in foreign markets? ‐ The CAGE framework helps companies in evaluating the proper opportunities in foreign markets, compared with the respective costs and risks that might occur. The focus of this paper is to understand and analyse the key drivers behind why eBay1 has experienced failure in China and success in the UK. Our analysis will be supported by a SWOT analysis and a 5 Porter’s forces analysis, as well as by the frameworks mentioned above.
26. Which entry mode gives a multinational the tightest control over foreign operations?: Setting up a wholly owned subsidiary
In the 1950s, the product life cycle theory was introduced to explain the expected life cycle of a product from design to obsolescence, a period of time divided into four stages: introduction, growth, maturity, and decline. As the world moves away from usage of oil to renewable and clean energy, it leads some to believe that oil is on its final stage of decline. However, it is important to remember that oil is more than a product, it is a natural resource making it a special case. Critics of the product life cycle theory bring up valid points. First, there is no set amount of time that a product must stay in a certain stage. Oil could remain at maturity for a significant period of time. This also means that the declining stage could be as long as the resource exists. Second, there is no real proof that all products must die. There have instances that products have gone from maturity back to a period of rapid growth thanks to some improvement. OPEC must bank on the critics being right in order to maintain its power as a cartel. TechInsider of November 5, 2015 predicts fossils fuels will be obsolete by the earliest 2050. Unfortunately, with the amount of global conflict this prediction will probably not be accurate. In terms of strategic action, OPEC needs to act swiftly and quickly as if they do not adapt they will become obsolete. Strategies they can implement are internal conflict resolution, research & development, organizational restructuring, and external negotiation.
The OLI theory refers to ownership, location, and internationalization (Dunning, 2000). It is a basic theory proposed by John Dunning in an attempt to explain the incentives behind the MNEs going overseas (Dunning, 1993), organizational forms of MNEs, the MNE’s location choices, and the decision choice that lay between FDI and its alternatives like international licensing, trade and outsourcing (Javorick, 2004). The Ownership advantage is how a firm’s tangible and intangible assets are used in overcoming extra costs of doing business in the global market and explain why a home-grown country firm as opposed to a foreign firm manufactures in a foreign country. Location advantage offers explanation to why a home-based MNE may choose to manufacture in a foreign country instead of home country (Helpman et al., 2004). Lastly, internationalization advantage is attributed to why a home-based MNE may choose FDI instead of licensing to gain production in a foreign country (Athreye and Chen, 2009).
The company’s history illustrates the fact that BMW made progress in its corporate strategy on an incremental basis. After the foundation in 1916, BMW Group acquired its first factory outside of its national boundaries in South Africa in 1972. The following years were characterized by gradually taking charge of sales and distribution activities in crucial foreign markets through subsidiaries. Moreover, factories were set up in the United States as well as China which evolved to an amount of 30 plants in 14 countries (BMW, 2015a). This courses of action fit into a global strategy that is determined by exploiting global efficiency. Thus, BMW set value on cost savings through economies of scale and scope, enabled by foreign factories and integrated sales and distribution operations. In this context, Berry (2009) argues that this global strategy is in accordance with the “internalization theory logic of a firm that has proprietary assets that are exploited in a standardized and integrated way across multiple country locations” and exemplifies BMW group as it “fits with this
Dunning (2008) put theoretical framework for, FDI determinants. the framework posits that firms invest abroad to look for three types of advantages: Ownership (O - The ownership-specific advantages “of property
When a multinational invests in a host country, the scale of the investment (given the size of the firms) is likely to be significant. Indeed governments will often offer incentives to firms in the form of grants, subsidies and tax breaks to attract investment into their countries. This foreign direct investment (FDI) will have advantages and disadvantages for the host country.
FDI is the international flow of firm-specific capital, such as “proprietary production technologies, managerial and organizational practices, and trademarked brands,” with the goal of capturing higher returns from their assets in international markets, while maintaining control over their firm-specific assets, (Pandya 477). FDI can now account for more than all other forms of capital flows combined. The regulatory framework for FDI in a country is mostly comprised of laws, regulations, and policy guidelines and varies widely between countries. Developing countries tend to be the heaviest users of FDI restrictions as “ownership restrictions [can be] integral to [their] economic development strategies,” (Pandya 478). The two most prominent strategies, import substitution industrialization and export-oriented industrialization, share the goal of building domestic industrial
This paper analyzes why and how companies set their international business strategies with the host nations and the benefits that they have reaped through the years with their decision. The discussion handles foreign manufacturing strategies with direct investment and without direct investment, its advantages and disadvantages and how companies have profited by their decisions in each of the cases. At the end of the discussion it would be clear that how such business decisions play a vital role in the growth of the companies both in home and host countries
The end of the 1980s experienced a visible change experienced in the literature concerning MNE functions and nature of business (Segal-Horn and Faulkner, 2010). Before 1980s, the main research in MNE field was about analyzing relation between affiliates and headquarters of the firm, and also decisions concerning making investment in foreign country, which was also experienced in Dunning’s work. After that, the focus was shifted to operations concerning coordination in management of a network of affiliates of an MNE and analysis of the competitive advantages received by these affiliates from the respective economies. Therefore, the last 20 years have experienced a very beneficial theoretical work in the field of international business and
In today’s increasingly globally integrated business world, foreign direct investment (FDI) “provides a means for creating direct, established and long-lasting links between economies,” according to the 2008 Organization for Economic Co-Operation and Development Benchmark Definition of Foreign Direct Investment (OECD, 2008, p. 14). Foreign direct investment (FDI) is defined as “an investment made to acquire lasting interest in enterprises operating outside of the economy of the investor,” by the United Nations Conference on Trade and Development (UNCTAD).9
As indicated by the stage approach, the firms initiate their business by offering the items in their home markets and after that they accordingly take a gander at new neighboring nations. The two fundamental models can be distinguished inside of the stage approach: the Product Life Cycle Theory by Raymond Vernon (1966; 1971; 1979)