Once upon a time there was a writer and a marketer. The marketer hired the writer to write his web content. The two worked well together and they became good friends.
Over time, the marketer began teaching the writer the basics of SEO and online marketing. It helped him get his writing career off the ground and got him many clients for future work. The writer returned the favor by teaching the marketer how to write.
The only problem is that the marketer had about an 8th grade education and a serious inferiority complex. Even though the marketer was a marketing genius with a highly profitable online business, he felt like he was not smart enough to write.
When the writer told him he could write, the marketer said things like, "Yeah, but
In this article from The Onion it uses many rhetorical strategies and satire to show how products are marketed to consumers. In this article it makes up a fake story about “MagnaSoles” and gives all positive views and quotes to show the reader how products are marketed to consumers. In the article they use scientific tone, complex diction, and great syntax to show how products are marketed to consumers.
In this article released from The Onion the writer uses satirical strategies such as sarcasm, humor, and mockery to show how easily customers fall into the outrageous claims made by marketers.
In this fake advertisement about MagnaSoles, The Onion pokes fun at the techniques marketers use to sell their products. The author successfully satirizes how products are marketed to consumers through using the rhetorical devices of pretentious diction, hyperbole, and faulty logic.
Mrs. Seaver of Grove Press creates a much more convincing and persuasive argument through his compelling rebuttal of Mr. Herbert’s original letter. Although Mr. Herbert’s argument may seem logical in itself, Mr. Seaver mocks the argument and ultimately demonstrates the absurdity and triviality of the initial complaint. At the time the Coca-Cola representative wrote the initial letter, the company did not possess a patent declaring it had any legal rights to the slogan “It’s the Real Thing,” making the slogan fair game for Grove Press to exploit in its advertising. Mr. Seaver’s sarcastic tone, although much less professional than Mr. Herbert’s, also leaves a more lasting sway in the minds of readers. By exactly repeating certain convincing phrases and statements from the Coca-Cola letter, such as “dilute the distinctiveness” and “diminish the effectiveness,” and subsequently integrating them into his own argument, Mr. Seaver undermines their validity in the first
He and Lutz’s arguments coincide on the grounds that advertising is primarily about selling a product, and that there is unique language involved in doing so. O’Neill suggests that “Advertising is nothing more than the delivery system for salesmanship” and asserts that it is the consumer, not the advertisers, with the power to buy or not buy a good or service. He later delves into the many techniques used by advertising agencies, from their unique advertising speak to the powerful imagery used to capture the attention of their demographic.
As a result, Seaver retaliates Herbert’s remarks by demonstrating how Grove Press’s use of the “It’s the Real Thing” slogan would not jeopardize any products. It would in fact be beneficial to the Coca Cola company in the sense that the consumer would recognize the slogan and feel compelled to go buy their product. His assertion shows how rather than being harmful, using the same slogans would be convenient to Coca Cola because the reader might “buy a Coke rather than a book.” (Para 3) Seaver counters Herbert’s argument by providing examples on how their slogan would not diminish or decrease the effectiveness of Coca Cola’s revenue. He then proceeds to assert “We [Grove Press] would be happy to give Coke the residual benefit of our advertising.” (Para 3)
The Onion continuously ridicules the marketing industry by sarcastically using actual techniques used daily in almost every commercial. The author changed key words in the article that would usually be the actual name of someone/ something that would get people to believe in the advertiser’s faked ethos. These examples are where the author says things
Nearly everybody has thought about writing as a career or a hobby, and it’s simple when you really put the time into it because these skills, like creativity are easy improving skills. Most successful journalists have great creativity and writing skills, especially in the current age when journalists are actually writing award-winning novels, like John Sandford, my father’s favorite author and more famously Mark Twain.
I am requesting permission to hire Ms. Phyllis Whitney-Ousley to an emergency hire contract for the Fall 2017 term. HLTH, HPER, and PHED faculty member, Ms. Cheryl Green, has gone on FMLA as of Monday, 08-21-17. Ms. Green’s leave is scheduled to last for essentially the balance of the Fall semester. This leaves a void of six classes which require staffing. The dearth of adjuncts available to teach in the day, when the lion’s share of the vacated classes is offered, does not permit me to staff the aforementioned sections with adjuncts. Additionally with the start of the semester being nigh, I will not have time to post a position and conduct a search.
Commercials and ads showcase many products. They have one goal: to sell. This means that companies will do whatever they (legally) can to get customers. A The Onion article critiques how products are marketed to consumers falsely, with lies and deceit. To further explain, the author does this through the exaggeration of quotes from said “consumers,” as well as using providing sarcasm through the fake product “Magnasoles.”
Coming up with advertising ideas is not as easy as it might sound. Sometimes two or more companies might come up with the same slogan causing a conflict between them. That’s the case between the Coca-Cola Company and the Grove Press Incorporation. Both used the slogan “It’s the Real Thing” to describe their products and the Coca-Cola company was not in agreement with that. A company executive from the incorporation and a worker from the company, Ira Herbert, addressed this issue through a letter. Mr. Herbert, used a demanding tone, repetition, and pathos in order to get the Grove Press incorporation to stop using the slogan. On the other hand, Mr. Seaver, the person from the incorporation is the most persuasive due to the use of a serious direct tone, anecdotes, and sarcasm in order to explain to the Coca-Cola company that they have the right to use the slogan.
In 2009, America was pulling out of the second “Great” depression. The market crashed and the money burned. In the midst of all the havoc, the world found peace in creativity and music, and the arts flourished. Elizabeth Gilbert, author of best selling book Eat, Pray, Love gave her speech, “Your Elusive Creative Genius”, at the annual 2009 TED conference in Long Beach, California, to encourage reflection upon the times. Gilbert is known for her humor in her written memoirs, novels, and speeches. In Elizabeth Gilbert’s 2009 TED speech, “Your Elusive Creative Genius”, she uses rhetorical devices including: tone, metaphors, and allusion to take a humorous approach to bring light to the darkness of writing and encourage writers to never give up on their own writing.
Did you know that it takes 1500 pounds of marijuana, consumed in 15 minutes to overdose on the substance? Marijuana should be legalize for many reasons. After analyzing the pros and cons of legalizing marijuana, I concluded that legalizing the substance will bring the country and its people a more positive resolution, rather than keeping it illegal. The substance has been known for thousands of years, going back to 400BC, it has been used recreationally, and medicinally throughout these years. The fact that people still use it after all these years show nothing but positivity, but if you are still not convinced, no one has died through marijuana overdose. Ranging from financial gain, its benefits, and the country’s interest, legalizing marijuana will become a turning point in Canada’s history.
“Surrogate advertising is a reflection of the hypocritical society that we live in. We consider some products good enough to be sold but not good enough to be advertised. A marketer has to sell his product, and will find means to promote it. I don't blame him.”
Cliff Freeman said that people would kill anything that they thought of before they had the chance because they got nervous. Lee Clow goes on to say that those business professionals have no creativity, trust, or bravery when letting them, the advertisers, develop an idea.These people have conquered the skill of persuasion and have mastered how to make the audience feel a connection to their brand. Their creativity and knowledge helped me better my understanding of the advertising world.