1. Price Conscious The first distinctive segment we have identified is composed of the people considered price a determinant factor in making their vegetables and fruits purchasing decisions. From the data gathered from our interviews, we realized that most of our participants are considering price an important factor in purchasing our produce. From external data, we determined that 80% of the consumers are price-conscious in their purchasing across all industry. Therefore, we determined that our price conscious segment is 80% potential market: $ 45.31 MM Interest Level: Medium 2. Healthy Diet Conscious From the data gathered from our interviews, we determined that one of the distinctive segment in our market potential was the consumers interested the most in eating a healthy diet. The surprising fact was that the consumers that identified with this group perceived healthy food at food coming from the local farms, vegetables and fruits locally produced and they expressed an interest in home cooking. According to with a survey conducted by Whole Foods, 47 % of the adults are interested and willing to pay more for the products that are locally produced Therefore we determined that the size of this segment would be 47% of our potential market, $26,62 MM. Interest Level: Medium 3. Social Responsible Based on our primary research data gathered we determined that some customers will only be interested in our produce from a social responsibility standpoint. The fact that
The ideal pricing strategy for Whole Foods Market will adopt the cost-plus pricing strategy that takes into account the cost of operations or cost of production plus a constant profit. The organic food market analysis in Namibia indicates that there is a structured market with specific consumer. Organic foods are better produced locally than flown from abroad. Therefore, the cost of producing these foods using the local resources will be expected to reduce the retail cost because local production costs are not equal to abroad production costs (Chris, et al., 2005). Another important pricing strategy ideal for Whole Foods Market is to use psychology of pricing such that the retailer analyses the responses of the market and develop a pricing strategy ideal to that consumer response. However, psychological pricing will depend on the quality of organic foods and consumer services the company is going to offer to its consumers in the foreign market. In return, the consumers are going to respect and pay for quality and healthy organic foods they receive from Whole Foods Market Company. Since the market for the organic food industry in Namibia is already defined as a niche that caters for the elite and financially advantaged in the society, the company will find it easier to price
Is this the buyer? This is who we want to focus on, and the user may be different than the buyer. Yes, the buyer is mostly overweight and obese and women who are ready to be self-confidence by making smart healthy food choices in grocery stores. It is up to the buyer to decide whether participating in a grocery session with a nutrition educator to see if this plan works or not. Receiving a nutrition education will assist customer to select healthy foods at a cheaper price.
With the random anchors in consumers’ mind, the following thoughts are logical. The consumers have wanted price on their mind and they make decisions off of initial price they saw.
On her updated lean canvas model, Katie has improved a lot by making some positive changes in the lean canvas model to define the customer segment area. I find that” Eating Healthy on a Budget Made Easy” is a prodigious title to attract a variety of customers. In the customer segment, she narrowed down to focus on men and women ages between 18 and 45 years with limited income. That is a 27-year span of buyers who are trying to eat well and maintain a healthy lifestyle with less budget.
Does price influence your buying decisions? In comparison, the second buyer is greatly influenced by pricing, while the first buyer admits that price is a luxury he can afford, the idea of status among his peers is the greater influence. The first buyer made his purchase decision based on the preferred brand of choice, while the second intentions were on situational factors, (Armstrong 2005).
The decision to stick with only a portion of the market has also resulted into the situation whereby the company’s market and potential buyers are restricted to within a very narrow domain. Being discriminative on the number or category of the consumers served is obviously a way through which the size of the accessible market is reduced. This condition has in more than one occasion provided the company’s competitors with advantages over it. Those organizations that are actively involved in the production of wide varieties
Healthy eating is the right choice for everyone’s body, how many of the people know are eating healthy these days? There are many benefits to the body when people eat healthy. The three benefits that point out are keeping a healthy weight, preventing health problems and acquiring more energy. Even though there are people who think there are no health risks when they avoid eating healthy, eating healthy helps them have a healthier body, and prevent diseases and other risks to the body. Some reasons people may avoid healthy eating are that they are not financially able to buy the necessary items to have a healthy diet or that they just don’t know how to maintain a healthful diet. Everyone’s body is different so
When you pass by the grocery store and see the aisles stocked up with food, do you ever think about how many people can afford all that food? Not a whole lot because we have budgets on how much can be spent on food. Everyone gets different ingredients and vegetables and fruits but not everyone gets the same nutrition.. There some things that are being affected in our society that cuts our expenses. For example paying healthcare because of unhealthy food choices some people make and become obese. It cost money from our pockets to pay their medical expenses. Healthy eating is important to live longer and prevent the possibilities of getting sick. A healthy lifestyle can be influenced by living in a healthy environment and a government that promotes healthy eating. Also healthy foods should be available to everyone because for some people there are food limitations and affect their nutrition. The government can make regulations of healthy food standards be met by other fast food restaurants. The government should promote healthy eating to influence others that eating healthy is better.
Staying healthy and eating right is a lifestyle that many people should consider. A juicy hamburger from McDonalds dripping with special sauce topped with cheese is not exactly considered a healthy meal. Our society today is busy and on the go at all times. It is so much easier to stop and get fast food and then continue on. However, we should stop and think; is it really worth it to not eat right and exercise?
How does healthy eating affect your life? Many people really pay attention to the food they put in their bodies, until we get sick and need medical attention. I know that many of us love to eat fast food, but it catches up with us in the long run. While eating healthy would stop you from getting sick, and lower the cost of health care, healthy eating can enrich your body and prevent you from getting high doctor bills.
"Natural, organic and eco-friendly products’ consumers have been divided into 7 shopper segments based on demographics, their lifestyle, organic purchasing history, attitudes toward organic and natural products, etc.
Lifestyle is a manner of living that reflects a person’s value, attitude, and a person’s pattern of living as expressed in his or her activity, interest, and opinion. A good diet plan is one that will teach how to eat well. Rather than just being a temporary fix, a good diet plan should be a permanent solution that can be maintained and that will allow one to live life thinner, healthier, and happier. A vegetarian is a person who does not eat meat, and sometimes other animal products, especially for moral, religious, or health reasons. There are different types of vegetarian also, for example; some people profess to be vegetarian, but eat eggs while some others do not. There are even certain people who do not drink milk as they consider it to be a non-vegetarian food. When it comes to eating meat or not eating it, people tend to have strong feelings whether people should eat animals. Some things to take into consideration include health, animal welfare, religion, environment, taste, and quality of meat from mass-production and slaughterhouse worker safety. A person’s choice of diet reflects cultural / religious identity. It has been introduced in the childhood itself, things which has been taught to the child is according to the aspects of the parents’ religion, caste or society. Worldwide, an estimated 2 billion people live primarily on a meat-based diet, while an estimated 4 billion live primarily on a plant-based diet. Since people are so often polarized in their
Eating healthy foods means choosing foods that help the body to function effectively. A family’s stamina and mental health can be improved and strengthened as well. Each family needs to know how they can take care of themselves and how to live in this world to be healthy with foods. Ask the doctors who know about their health problem and talk to a dietitian to find how to have better health or read books and use recipes from Prevention Magazine. The family needs to know how to eat healthy because it is helpful for their body to feel well. The family needs to know how to buy the right foods, how to cook, and how much to eat.First, the family needs to know how to buy the right foods. They can choose the right foods by looking at the labels on cans, packages and boxes of the foods they want. These foods are healthy foods that are free of extra saturated fats and salt. Foods that are unhealthy have lots of fat such as a hamburger, lots of cheese and fried in heavy fats. Eating less fat, salt, and sugar can help to improve a family’s health. When they go to the store, they need to think first to buy the right foods that can help them. They might have to research to know what kind of foods are healthy for their body. To promote good health several things can be done to help families improve their eating habits and help each family member to feel better and have excellent health. Using a magazine like prevention really helps because there are recipes for healthy foods and all the
The critical part of eating healthy is a balanced diet. A balanced diet means eating from all the different food groups in the right amounts. The five main food groups are whole grains, fruit and vegetables, protein, diary, fat, and sugar. A good diet can promote good health. To have a good diet you must include several food groups because one group could not give everything a human needs for good health. From reading studies, I found that ways to eat healthy would be, to eat the right types of food, eat the recommended amount of food, read food labels, and limit foods and drinks. Although in my opinion, these are the best to eat but to have a healthy diet people should eliminate foods such as cakes, cookies, ice cream, candy, doughnuts, muffins, fries and other fast food, nachos, chips, alcohol, Kool-aid, and soft drinks.
In 2010, the U.S. Department of Agriculture and the U.S. Department of Health and Human Services created a dietary guideline for Americans to give them knowledge of a healthy diet to maintain their lifestyle. When the 2010 dietary guideline was released, American was at a high concern poor diet and physical inactivity contributing to overweight and obesity in adults and children two years and older (U.S. Department of Agriculture & U.S. Department of Health and Human Services, 2010). The 2010 dietary guideline recommends many different objectives on taking on a healthy lifestyle, especially for those at risk of health issues. However, when used in-properly, it can contribute to the same problems as overweight and obesity. To obtain having a healthy diet, the 2010 dietary guideline suggests: