Career Connection: Customer Relationships and Satisfaction The health and natural food stores have become increasingly noticeable with the modern diet crazes in The United States. The health and food industry extends beyond the GNC 's store, health consciousness also extends to the local grocery store. In the featured writing the following will be explained, the segmentation of local market, a developed strategy for attracting a target audience chosen, a developed strategy for building long term customer loyalty, a discussion on reasons for using strategies, furthermore a list of three potential methods of measuring customer satisfaction and loyalty. Last a message for attracting the target audience. The topics discussed are ultimately …show more content…
Strategy for attracting the target audience. A strategy for targeting an audience is one of looking for families and individuals with disposable income and care for their wellbeing. "Purchasing food items that provide important nutrients like potassium, dietary fiber, vitamin D and calcium, could add up to $380 annually to consumers’ grocery bills"(Gustafson, n.d.) Americans have seen the value of foods with preservatives in them and notice they can purchase unhealthy classified items at a lower cost and shorter preparation time in contrast to a fresh cooked meal that inherently takes hours to prepare. The diet of an American differs from developing countries and others, the food in the US contains preservatives that are cause for long term health problems. The goal of Phil’s Organics is not to frighten or terrify a customer into making healthier food choice but rather giving the customer the informed alternative, with an emphasis of little advertising exposure, again to gain the customers trust and do its part to reverse obesity trends in the US. "Natural, organic and eco-friendly products’ consumers have been divided into 7 shopper segments based on demographics, their lifestyle, organic purchasing history, attitudes toward organic and natural products, etc. * True Believers : These consumers want above all to keep an healthy body. They are convinced of the benefits of organic and natural products for them,
Have you ever wondered if organic foods are actually better for you? What if organic foods are not actually healthy and are just an immense scam from food companies to take your money away from you? In the documentary, In Organic We Trust, the narrator Kip Pastor attempts to persuade the viewers that although the food system may be flawed, organic foods are actually better to consume. Pastor’s use of pathos and logos in this documentary are extremely credible and well structured, but the ethos Pastor provided in this documentary are not as well structured as the pathos and logos. Pastor doses an excellent job in structuring the film “In Organic We Trust”, in an attempt to send his message across to the viewers. In the documentary in order
Today an increasing desire from consumers is to have healthy and organic product offerings. While
With having true genuine intentions in eating healthy people fall into the ideas advertised by cooperation’s that their products are healthy. Food corporations protect themselves through ingredient secrecy and even through the FDA because they are not required by law to disclose their ingredients; however, the chemicals used need to be considered by the FDA to be Generally Regarded As Safe (Schlosser 25). People should take responsibility in the research of the food products they consume; therefore, allowing an individual to be wise and informed of what their really consuming. Maybe, instead of cutting corners in trying to eat healthy with false idealistic advertisement consumers should consider eating fresh fruits, vegetables, and cooking ingredients. Consumers should like the author Pollan suggested in his rules of thumb: avoid food products unfamiliar, unpronounceable ingredients, and products containing more than five ingredients (Pollan
Today’s society where people are more informed and health conscientious; the sales of organic and natural foods has shown an
Professional triathlete, Sally Edwards said “If we will not settle for junk living, we certainly shouldn’t settle for junk food” (Don’t ask). Suggesting that we consume so much processes food without thinking twice, but wouldn’t in other aspects of life. In today’s society, these harmful foods are easily accessible to the general public. One might find it easier to purchase a pre-made meal rather than cook at home. Advertisers are well known of that preference and use it to their benefit. With the movement of healthy eating many companies are falling behind to provide that clean eating many of their customers are asking for. Instead they try to deceive customers with their ads seeming to be healthy. In the February issue of
Furthermore, Shapin was informative, argumentative, and logical throughout his essay. In “What Are You Buying When You Buy Organic Foods”, by Steven Shapin, his main goal in the essay proves targeting both organic and non-organic consumers to understand the controversy of buying organic products. His points comes across clear and allows the readers to follow along without confusion. Shapin’s points in targeting bigger organizations in regards to the industry, health, and the virtue proves his point that buying organic food proves not always having the best
In the article “How Junk Food Can End Obesity,” the author David H. Freeman demonstrates how so many people are very poorly informed on the facts of processed foods and how bad it is for one’s health, he goes on to explain how wholesome foods are supposed to be primarily better for the health of an individual, but that is not necessarily true. In our society, we loudly blame processed food companies mainly directed at fast food companies, for the sole contribution to the increasing rate of obesity. Freedman argues how it is not just fast food companies that are playing such a huge factor, but also the “all-natural organic” stores, like Whole Foods, that we love so much. Its clear most American’s see “all-natural, processed free” products and there is a huge chance that we purchase that product, simply because the advertising draws us in. Another thing he does is gives great examples of how more healthy stores may actually have products that are more harmful than not. He also mentions many different articles that he has read throughout his essay to show the
With the sales of organic foods rapidly increasing in recent years, jumping from $1 billion to $21 billion in just eighteen years, it is important for consumers to be well-informed when choosing either organic or inorganic (Bradbury et al, 2014). These products, with labels boasting claims such as no artificial fertilizers or pesticides and the use of ecologically friendly farming techniques, have become somewhat of a trend since their arrival in the early to mid twentieth century. As the public becomes increasingly cautious of what they eat, concern has been growing regarding the adverse health effects of ingestion of pesticides and artificial fertilizers in food products. It is not surprising, therefore, that perceived health
Many people in America believe that we should eat healthier foods. However, a large portion of the advertising created for food in America is focused on unhealthy foods and products, many of which are nutritionally poor and easily accessible to much of the population. This results in a contradictory ideal towards improvement of health, where individuals will constantly eat unhealthy foods and struggle to lose the weight that they will knowingly gain. If people in the modern American society were to focus more on consuming organic foods and products, people would be healthier, reducing high medical costs and improving the overall well-being of Americans. The benefits of organic foods should also be introduced to children in schools so they
Not all aspects of the grocery store mislead customers, as they do promote healthier lifestyles free of harmful chemical additives and organic food options. The question now is, will there ever really be a “healthy” grocery store provided to Americans? Or, will there need to be a shift in the way our society thinks about food and our access to it? The answer is yes, to both. The American culture prides itself upon individualiam and competiveness, but, as can be seen, only harms the overall “health” of our society. Perhaps, a new era is upon us that ensures sustainability and equal opportunity for
Organic consumers are not going to feel comfortable buying their premium organic foods from the same place they could buy cheap home appliances, children’s toys, or unfashionable clothing.
The “no artificial additives or preservatives” label dominating fridges and pantries across the nation shows that society’s obsession with all things natural and whole persists. Growing numbers of people remain willing to pay large amounts of money and sacrifice convenience just to hop onto the organic bandwagon. People view organic things as real because they lack the artificial byproducts of human creation, such as pesticides and unnatural fertilizer, and therefore see them as more appealing. The motivation for buying these foods doesn’t stem from their many health benefits, but from society’s emphasis on the value of authentic things: real food and, even more significantly, real people and real thoughts. We feel drawn to genuine smiles,
In recent years, many people don’t go more than a few days without hearing about organic foods in one way or another, whether it be through the media, friends or the numerous labels at the grocery store. For me, whenever someone brings up organic foods, they always put them on a pedestal of health caused by people’s recent disgust with the industrialized way we produce foods, which, to be fair, is not unfounded. I had assumed it was a bunch of gibberish, however, the data suggests a more ambiguous answer.
I remember venturing out the last store with only a few products in my bag--bread, pasta, and tomato sauce. Since then I had the urge to build a healthy menu for my family. I read nutrition books—“Back to Basics.”, “Forks over Knives.” I watched food documentaries—“The world according to Monsanto.”, “Food Inc.”, “Supersize me.” Today people have substituted water with sodas and whole food with processed foods, and nutrition with empty calories. In today’s world, it is very hard to eat healthy and, at the same time, stay on a fair budget. A can of minestrone soup—loaded with artificial flavor, monosodium glutamate, and preservative is less expensive than a basket of organic fresh produce and a bag of chips is less expensive than a bag of organic potatoes. Sadly, consumerism has influenced our eating habits. Today, people look for a bigger, quicker, cheaper, easier way of eating affecting not only their health but also the health of our planet.
When considering differences between organic and conventional foods often the first thing people comment on is the nutritional value. Organic foods have grown in popularity due to the perception that they are better nutritionally. Barbara Hey (2009), health reporter and author of the article, “A Different Health Debate: Conventional versus Organic Food” and Smith-Spangier, Crystal, et al. (2012), emphasize that the benefits of organic foods and farming are important to society. That organic food can help protect what’s most valuable to people, their health. They suggest that eating a healthy diet rich in vitamins, minerals, and antioxidants is a good investment in preventative care. Jeff Gillman (2008) agrees and states, “ …preventing disease is much more cost effective than treating disease. Organic foods can play a vital role in keeping people healthy” (139).