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The Structure Of A Retail Organization Essay

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A. The organization I have selected for this assignment is Donut king which is in palms mall Shirley, Canterbury. The main rezone of choosing this retail store is that is very familiar with this store because am working here. An organization is a formal structure of roles and positions put in place to achieve some specific goals. The structure of a retail organization defines the role of employees and the way in which the organization functions. To design an effective retail organization structure, managers/ owners must define store objectives, identify the tasks, classify the tasks and jobs, and assign responsibilities and authority to various positions, and define the relation between them. In our retail shop we offered product which is more perishable; like donuts which we make every day fresh and more which includes coffee, drinks, shakes, water and more. Store environment could affect shoppers’ behaviors in several ways. Store environment also influences various stages of shoppers’ cognitive process inside a store, including attention, perception, categorization and information processing. For example, it has been shown that perceived waiting time varies with the valence of music and consumers’ categorization of a restaurant as a fast food outlet depends largely on the external appearance of the store .While the foregoing discussion is mainly concerned about the immediate effects of store environment, store environment may also have lagged or carryover effects on

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