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Loewen Group Case Study

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How was Loewen group able to grow explosively for the first half of the 1990s? What were the advantages of debt financing enjoyed by the company in this phase?

The Loewen group started as a family business in the 1950s, and had grown explosively in the late 1980s and early 90s mainly by acquiring small independent funeral homes and cemeteries in densely populated urban markets, and acquired several large established funeral chains. What they did that differentiated them from other big players in the market is that they acquired the bigger share of small cemeteries and funeral homes but retained some of their managers if possible because they thought they would know better about the community they lived in, and they are already known in their areas, which would provide a smoother transition of the business from a family one to a corporate level one. They also financed those businesses for capital improvement and merchandise.

Besides acquiring small businesses, a lot of factors helped Loewen grow in such a manner. Anchoring on the factor that death rates are almost constant throughout the years, trying to get a bigger market share was a priority target through these acquisitions. What helped more is the higher entry barriers to this business, due to high fixed costs and high capital requirements during the startup, and lack of social attachment to the society they live in due to lack of history in the local community surrounding them, which is considered a big factor driving

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