The Problem Of Teenagers And Teenagers

Advertising to teens is nothing new to marketers they have been doing it for so long and they know that teens can be easily influenced by their desires such as merchandise, fashion, and music and they are also the impressionable consumers of tomorrow.

The suffering of terminally and chronically ill patients is also affecting person’s immediate family. The costs for end of life care for terminally ill patients is often too much for the family. The patients are generally aware of this, and with every day that she or he is kept alive, even though they would want to take use of physician assisted death or euthanasia, the medical costs increase rapidly. According to Dworkin, the costs for medically maintaining a terminally ill person near the end of their life can range from two thousand to ten thousand dollars a month (187). Not many people can afford the high costs of end of life care. For the ones who are not able to pay for their medical care at the end of their life will leave the costs

Thesis statement: With marketers aiming their advertisements more towards teens every day, researchers are looking into how effective and ethical these advertisements really are.

After watching the documentary “Merchants of cool”, it became clear that trying to market to teenagers can be very difficult. Trends are always changing, therefore the advertiser’s ideas on how to market their products, must also keep changing. They use what is called “the giant feedback loop” to win over their audience. Companies study teenagers, most of whom are trend setters, and create an alluring image of their products that appeal other teenagers. The products take on the new trend, and as a result, the teenagers buy them. The teens want the products because what they are seeing is an image of what they strive to be. Eventually, the trend will be over, and the cycle repeats itself.

Teenagers have a “... need for independence, rebellion, and personal control,” (Source F). Marketers can use this in many ways. They can use it to their economical advantage by manipulating teenagers into buying their goods. But, PSA’s can really show teenagers the facts and promote good morals. Recent studies look into how advertisements affect adolescents, “... these studies show that social marketing has successfully changed health behavior such as smoking, physical activity, and condom use, as well as behavioral mediators such as knowledge, attitudes, and beliefs related to these behaviors,” (Source F). While it's true that it's easy for teenagers to be manipulated by commercials, a lot of other commercials can be a strong influence in building better lives for them. If people could focus on the pros rather then the cons, then they could see the big picture of marketing to

Television has a very big impact on how people act. The movie, The Merchants of Cool, proved that people can be persuaded by what they see. Many advertisements are aimed to target the teenage market, since they are the driving force of sales and audiences. People know that teens will do whatever it takes to fit in with their friends. In order for one to appreciate the effects of marketing on teens, one could consider The Merchants of Cool as an example of the sociological factors at play, and the effects of such marketing on school culture and teen values.

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The PBS video, Merchants of Cool is about the merchant and media outlets that target the teenage population with their estimated $150 billion annual spending power. The video looks at how these merchants, through both pop-culture and teen surveys (i.e. cool hunting), give the impressionable teenage market what they want and what today’s top five enormous companies push them to want. Newscorp, Disney, Viacom, Universal Vivendi and AOL/Time Warner are responsible for selling nearly all of youth culture; they are the true “Merchants of Cool”.

A wise man once said, “Our own relentless search for novelty and social status locks us into an iron cage of consumerism.” This idea, that affluence has deceived us, can be seen particularly in today’s generations. The total U.S teen spending in the year 2014 was 258.7 billion dollars ("Teenage Consumer Spending Statistics"). This statistic is especially staggering because as of 2009, only about ⅓ of teens work, according to the U.S. Bureau of Statistics. Today’s consumer driven society has exposed our youth to numerous corporations that are driven to capture the attention of teenagers. The vulnerability

At the same time, two recent trends have increased advertisers’ interest in children (Calvert, 2008). One the one hand, the purchasing power of children has increased in recent years. One the other hand, while youth-directed television advertising continues to play a large role in marketing strategies, interactive technologies have helped create new methods of advertising to children. Increasing efforts to reach younger audiences will likely compound some of the preexisting negative effects of targeting children (Strasburger, 2006).

Autonomy: This theory is interesting because there was a story about this in the media. I believe it was a few months ago where a young girl refuse chemo. The basics of this story was that a 17 year old teen had a treatable form of cancer but refused treatment. I didn’t look into her decision as to why she refuse chemotherapy but that what she had decided rather it based on her personal beliefs or religion maybe perhaps in some crazy way she doing it for someone else. However, superior court rule against this and I believe force the teen to get treatment. The court states the teen was not competent of making this decision based on her lack maturity. I actually am tore on this story to because I agree with one’s decision making but if I had cancer I would fight till the very end. Nevertheless, everyone has their own views and opinions on this.

Built in Gains and Losses. If the aggregate fair market value of the loss corporation’s assets either exceeds or is less than its aggregate tax basis in those assets by an amount which is more than the lesser of 10% of the aggregate value of the assets on that date or $10 million, then special rules apply. If in the year of the transaction or a later year the corporation recognized gain on property which it owned on the transaction date, the annual limitation would be increased for that year by the amount necessary to shelter the portion of its net unrealized built in gain attributable to such property. The net unrealized built in gain is the excess of the aggregate value of all of the corporation’s property on the transaction date over its aggregate tax basis in all of its property at that time.

Christopher Lowell once said, "Beauty is not skin deep…." but is it really so with the exposure of today's generation to media's promotion of their own concept of beauty? Turn on the television and see that most commercials, especially those selling beauty products such as Ponds, Skin White, and Gilette for Women, are endorsed by thin, tall, pimple-free, smooth-legged and fair to white-skinned women. Flip pages of fashion magazines, see fashion shows and discover that models are of the same description. The same goes for beauty contestants in a beauty pageant, wherein there are set standards with regard to one's physical attributes before parading oneself onstage. Certainly, one cannot be called a

Advertiser have become masters at what they do. As a result advertisement is one of the most lucrative businesses! Advertisers have learned how to target specific groups to get there product sold. Advertisment had also become more apparent on social media as it has become a part of our everyday lives. Advertisers have become crafty and creative with where their ads are found. Being part of the younger generation, advertisers often target my generation and its easy to recognize when. Many times if a company wants its product targeted at youth they include a reference to current pop culture. This technique is meant to make what ever company is being advertised look “cool” and “up to date with the times.” Advertisers have a certain idea of what our identity is as youth people. There are

"Teens are such easy prey for big name companies who advertise using the pressure of popularity, looks and sex to force us to buy their product that, as it turns out, we never wanted or needed in the first place"( ). Teens lives are filled with stress.