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The Prediction Of Box Office Revenue In The Film Industry

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The movie industry has grown massively over the last few decades. The number of movies that are produced every year and the box office revenue generated is increasing. With so many movies released per year, people in the film industry have started to look at predicting the box office revenue that a movie will generate.
Film studios release multiple movies a year, some will make a lot of money and some will not make as much. Simonoff and Sparrow (2000) state that final total box office revenue for one movie can decide whether or not a film studio makes an overall profit/loss in a single year. A film studio can have a situation where they have released five movies in a year and are set to release another. That box office revenue of that one movie can be the difference between an overall profit/loss for a film studio.
Prediction of box office revenue can give a film studio many advantages. Kim et al. (2015) state that movie studios can make use of precise predictions, which helps make decisions on budget funding distribution for advertising events and screen allocation across cinemas. Accurate and precise predictions in box office revenue will give film studios an advantage into understanding which movies will do well. Some benefits are that film studious can determine where money will best be used and whether or not a movie needs extra money for advertisement. It also helps them to realise which movies in the year will do well and which will not. Early prediction

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