Globalisation and the Film Industry

The Australian film industry is currently in a point of crisis due to the lack of audiences attending Australian films, hence creating a decline in the revenue received towards our national industry. However, this is not due to the lack of creative talent, it is rather the many underlying issues that don?t allow the Australian public with the awareness and accessibility of these films. These problems are within the distribution, marketing and funding of these Australian films, allowing the national Australian community to not seek for films made by people within their nation due to negative pre-conceived notions and the convenience of going to see a Hollywood Blockbuster. These issues are seen through the poor release of both critically received films, Jennifer Kent?s The Babadook (2014) and Hugh Sullivan?s The Infinite Man (2014), both not gaining a wide audience. Through these issues within the industry, Australian filmmakers have not been able to create the revenue needed for these films to branch out to be easily attained by the public.

This essay explores the popularity of Australian film, both locally and internationally and asks the question: Is there a crisis in the Australian Film Industry? This essay will go through the current issues the Australian Film Industry and will demonstrate examples of those problems.

Based on the previous module assessments, NBC Universal’s preliminary focus should be geared toward the film industry. The recent trade deal, between both the U.S. and Chinese Governments, lowered a 20-year-old quota on U.S. films and distribution fees in the Chinese film industry. This signifies productive progression within the film industry, even though small in nature, but nonetheless this could equate to significant profit gains for all the FMO’s within the market.

External – content, consumer income, marketing of movies relies on studio production companies, split sales with distributors

Early into the days of the film industry, Hollywood and European markets competed for success. After the end of World War I, the European market lost footing and failed, leaving Hollywood the head of the global market (Bakker 2008). The European market couldn’t compete with Hollywood’s rates or distribution methods. Hollywood was able to spread almost twice the amount of advertising globally than European markets could in their own countries in a fraction of the time (Bakker 2008). Hollywood had Europe under its thumb, controlling 95% of the British film market and 70% of the French market (Digital History 2016). The European markets knew this and it wasn’t long into the Roarin’ Twenties when the mass exodus of directors and producers to Hollywood began. By the end of the 1920’s Hollywood was the film industry’s Holy Land. Not only did the film industry control American markets, therefore earning more money, but the control over the European markets benefitted the industry and country as a whole through its intake of capital and the earning of the country much more

The costs, methods of distribution, and themes of Hollywood and Nollywood films reflect strongly their target audiences; how the target audience affects the production of a film and how the production of a movie is designed to capture a specific

Motion pictures are a key driver of the market for entertainment products, one of the largest export markets in US. Motion picture industry consists of three stages: studio production, distribution, and exhibition. The studios produce the lifeblood of the industry, the films that are its content. The biggest players at this level are the majors, big studios which integrate production and distribution, as do the slightly smaller mini-majors. The next stage is distribution. Distributors are the intermediaries between the studios and exhibitors. Distribution entails all steps following a film’s artistic completion including marketing, logistics, and administration. Distributors coordinate the manufacture and distribution of

In chapter two of The Cultures of American Film, the main focus is the establishment of studios. As demand for films rose in the early 1900’s, production companies needed to expand; this lead to the creation of large scale studios.

The media industry is expected to grow in line with the overall GDP growth and with the introduction of new and innovative technologies to consume media resources. Accessing more international markets is one of the major drivers for the growth potential and the major players are expanding their reach in markets like China which is the second largest movie market outside North America with 3.6 billion USD revenue in 2013. (Hoovers Industry Research, 2015) The developing markets are also contributing to the growth of global box office through the proliferation of multiple movie screens in those countries and hence, Box office revenue is expected to grow to about $46 billion by 2018 (PWC, 2015), up from about $36 billion in 2013.

Former film critic David Ansen once said, "We are the movies and the movies are us" (Ansen, n.d., 1st quote). Our culture is embedded in film and film helps define our culture. But while its obvious the film industry has had a significant impact on society, what factors led to its development? Also, what role has Hollywood played on American lives over the years? Coming up, we'll take a look at how new technologies led to the creation of motion pictures and why, overall, they're narrative in nature. We'll also look at the film industry's impact on American culture.

Over the years, Bollywood has emerged as its own distinct identity in the global Film industry. Bollywood is the global leader in production of movies with a staggering 27,000 featured films and thousands of short films. ( Pillania 1) However, Hollywood is still the leader in revenues generated. Due to the growth of the Indian market and globalization, Bollywood has made its way to the international markets. Globalization is often misrepresented as the growing influence of the western culture in the world and so we tend to state that Hollywood is influencing Bollywood to a great extent. An argument can be made to justify the validity of that statement. However, this paper aims at presenting the influence of Bollywood on Hollywood in

The film industry has always been somewhat of a dichotomy. Grounded firmly in both the worlds of art and business the balance of artistic expression and commercialization has been an issue throughout the history of filmmaking. The distinction of these two differing goals and the fact that neither has truly won out over the other in the span of the industry's existence, demonstrates a lot of information about the nature of capitalism.

The digitalization not only affects all sectors of the industry simultaneously, from production through distribution to exhibition, but the broader context established by digital convergence means that the boundaries of film, its status as a cultural entity, is up for grabs in a new way (Mcquire, n.d.).

The film industry has continuously changed since its inception due to rapid technology advancements. Camera technology has been a key factor that has influenced the growth of filmmaking. The first motion picture in the world was produced in the early 1880s, and the first public screening occurred ten years later. It didn’t take long for the quality of films to improve as new filmmaking equipment emerged. Ever since the first movie was produced, the film industry has been continuously changing in response to emerging filmmaking technology. Introduction of digital photography and digital data storage along with the development of internet significantly influenced the film industry (Barsam, 2015). These technologies contributed

We see this phenomenon with Hollywood’s growth from a domestic American film industry to transnational corporation dominating international markets. With a global box revenue of 38.6 billion (Faughnder), Hollywood’s multimillion-dollar empire is largely sustained by capitalism. A system which maintains itself based on the production, distribution, and exchange of mass-produced commodities by private corporations, capitalism is the cause of homogenization. Its motive to profit from the public is manifested in the monotonous mechanical reproductions of popular cultural products such as Hollywood’s iconic blockbuster films: Titanic, Star Wars, and Avatar. Time and again, this