The Persuader

The novel Thank You For Arguing written by Jay Heinrichs teaches us the persuasive tactics behind an effective argument. Heinrichs emphasizes the importance of rhetoric by adapting persuasive tools to modern day situations. A former journalist and now an advocate for rhetoric, Jay Heinrichs has aimed to restore the art of persuasion by teaching it to his audience.

The most interesting part of the video is hearing how multi-million/large corporations view their audience/consumers. In the video The Persuaders, Douglas Atkin makes a compelling analogy, comparing individuals in cults to buying/joining a “brand” like Apple or Nike. These consumers feel the need to belong and have the company of others. Emotional branding has become part of American culture, they allow people to join a lifestyle. For example, Coca-Cola and Hallmark, both of these are multi million corporations that are directly associated with holidays like Christmas. They release commercials that appeal to individual’s emotions and makes them empathize

(TCO 5) Fraud is an intentional misrepresentation of facts, made for the purpose of persuading another party to act in a way that causes injury or damage to that party. In our readings and discussions we have seen several examples of fraud in business. Using that experience (1) provide an example of a common fraudulent practice in business with an explanation of how the practice works and (2) name and describe each of the elements of the Fraud Triangle.

That may be one of the reasons why victims may decide not to come forward and admit that they have been betrayed. The blame of deception is often cast on the victim, like “how could she or he, not know…”Or, in other cases, people may be unsympathetic towards the victims because they are afraid that it could have been them being duped. However, those people would probably never admit their own vulnerability. Sometimes the victims even seem to blame themselves because they feel responsible for what happened to them. This self-blame was the case with Stephen Greenspan, Ph.D., an emeritus professor of educational psychology at the University of Connecticut and the author of Annals of Gullibility.

Even they could be selfless and tell them not to do it or help the person. One example is when the king and the duke, created a fake religious ceremony to get money. The way they got money, was when “... The king went all through the crowd with his hat, swabbing his eyes, and blessing the people and praising them and thanking them for being so good to the poor pirates away off there;”(Twain 132). The king and the duke tricked the people in believing they were pirates who were robbed to get money. This was greedy, because they were acting glorious and sad to scam money from people, who didn’t do anything. The king and the duke made it worse when they created a show, that was horrible. Just to get money from the people, because they advertised it as a good show. What they did was greedy. Then the people who went to the show thought that since they were scam, that they would tell other people it was a good show. The people did this, because if i were scammed, you had to scammed to. This was very greedy, because the people could’ve been nice to other people, so they didn’t lose money. This just shows people at the time, most of them are greedy and they always had to steal money or make sure people who didn’t get scammed, be scammed so they weren’t the only that lost money. Mark Twain showed through his satire, that greed and

Gerard A. Hauser covers a plethora of details on how to create a well-made persuasive argument in his book, an Introduction to Rhetorical Theory; however, he covered three specific essentials that are necessary for persuasion: the components logos, pathos and ethos; purposive discourse and rhetorical competence; identification. I will argue for each constituent, respectively, to prove that persuasion cannot thrive without the aforementioned essentials.

I obtained the data for this report by scouring the internet for stories and data that backed up my claim that the fraud is committed mostly between individuals and conducted a survey at a large retail store that asked the following questions:

In this stage of the decision-making process people begin to actively seek information about the innovation and form an attitude. Two different levels need to be approached. On one side the emotional part of patients has to be triggered. Overweight individuals who suffer from their problems with losing weight will be psychologically affected by the knowledge of Metabical. The possibility of having found a new pill that helps to overcome their struggle with weight will relieve many patients. On the other side the cognitive part of people's minds has to be satisfied with the given information. As many details about Metabical's effectiveness, side effects and terms of use as possible have to be provided. That is very important

My greatest skill would have to be percussion and the process of playing all of the different instruments it entails. There's been a lurking version of percussion always in my life, whether it was when I was a toddler playing with a Fisher-Price plastic xylophone with tiny mallets, to when I didn't want to take piano lessons and began bashing the keys of my Casio keyboard because there were too many notes-per-chord for my 3rd grader self to be happy. Luckily, in 4th grade, my elementary school had a program entitled "Mallet Masters", which was a percussion ensemble filled with a bunch of marimbas. I had to audition to get in (a taste of audition anxiety at a young age), but once inside it was a huge shift in outlook for me. All the music was

In essence, the majority of the people who fall victims to cases of fraud are the successful and sophisticated as well as educated individuals (Biegelman, 2013). The persons are easily taken advantage of due to their status in society. Most of them will most likely not talk about a case of fraud if they fall, victims, as they will not want to be viewed as anything other than triumphant. This fact that the thriving people in society want to remain and be seen as successful is what Madoff used in convincing investors to sponsor his Ponzi scheme. Also, Madoff is most likely to have relied on investor’s psychology such as blindness of the sponsors (Carlson, 2015). The majority of the investors must have been reading the newspapers rather than following

Almost every individual has become victimized in various capacities at one point by white collar crime (Friedrichs, 2010). Due to this, victimization of white collar crime it is highly disseminated and distributed. As a result, the aspects of the victims is highly heterogeneous (Friedrichs, 2010). In addition, even though white collar crimes are serious and cause harm many types of white collar crime are not generally considered to be a crime and the individuals affected are not considered victims. Some victims of white collar crime include employees who work in unsafe and unlawful conditions, consumers who are sold unsafe and price-fixed products or consumers who are victimized by deceitful and unethical practices (Friedrichs, 2010). Victims can also be differentiated into personal victims, organizational victims and tertiary victims such as the community (Friedrichs, 2010). There is insufficient information to claim that one group of individuals is statistically more likely to become victims of white collar crime because in general an individual is less likely to know that they have

It is crucial to understand logical fallacies so that they can be identified and avoided when persuading. If you can do this you know its not a strong argument or real evidence. You’ll also be able to identify the logical fallacy when applied to sale tactics or political campaigns. With these steps its important so you can have a better

Cheating is the basis of any scam. And the deception, as if harmless it may be, is a hoax. You can persuade people to give money. And also you can make sure that the money will flow into your pocket, so that the people themselves will carry them to you and even grateful that you've agreed to take them. This scale is a class this is a game for high stakes this is a scam. Despite the fact that during the XX century almost all developed countries have adopted laws to combat a Ponzi scheme this case is not just a living, but even thriving. An example of Bernard Madoff, who is known as the creator of the world's largest Ponzi scheme. Bernard Lawrence Madoff is the US broker, financier and investment analyst. He is best known as the organizer of

Selling people mis-sold products is one of the worst things you can do, This can happen to people who9 do not understand very good English and they do not understand what you are explaining, the client will never unde3rstand why they qare buying it and if thgere are even benefits

"The investor didn't do anything,” Hyun explained, “He walked up to the man, introduced himself as a businessman who was new in Los Angeles, was looking for some leads, mentioned he flipped mansions. The swindler -- had no idea this was one of his victims. He had so many, he couldn’t even remember who they all were anymore. He promptly gave the swindled investor business his business card, with his phone number and walked away. Three weeks later we found the swindler in a dumpster… with a broken neck.”