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The Overall Adopted Approach Conducted, It Is A Qualitatively Oriented Research

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In respect of the overall adopted approach conducted, it is a qualitatively oriented research. By correctly and thoroughly researching current literature and analysing secondary database using a range of bibliographic techniques, the author tries to reinterpret themes and raise implications in an insightful way based upon critical understanding and thinking. Dissertation thus includes an element of original research which mainly be achieved through reflection and reading. To be more specific, towards key questions to be addressed and responded, the writer pulls together and creates a combination of different resources and synthesises common theme and different ideas, thus come up with sufficient analytical detail. Still, the potential resources mentioned are mainly but not limited to existing literature, but also contain world-wide web resources, personal anecdotes, and observations. Because the accuracy of some of the data may be difficult to verify, cross checks of data from multiple sources are expected in order to theses biased factors. Findings eventually are derived from different nationalities globally from a ‘helicopter view’, and this board conceptual study intends to supply an informative picture of motivating Gen Y.

This dissertation is designed as an inductive research as well, which moves from particular situations to infer broad general ideas (Saunders et al., 2016). In this dissertation, it begins with a problematic phenomenon and starts by seeking for ideas

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