The Little Red Roaster
A Case Study
By
Jay Boushell
Small family operations, like the Little Red Roaster make up the largest part of our country’s business base. The problem is that too many of them fail, not because of the lack of expertise or motivation, but because of poor business decisions. The LRR is a perfect example of a small operation taken over by a very capable and knowledgeable person, Kendra Gordon-Green. She is one of those hard working employees that have been given the opportunity to become an owner-operator of a small business operation. At this point Kendra has not made the transition from employee to owner. Sadly this very situation is the reason most small businesses like the LRR never make. With two locations
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Canadians drink coffee every day and with 67% of the adult population coffee drinkers, the demand is there if a business can capitalize on it. Growth of the Little Red Roaster will rely on how several issue are addressed .There is no doubt Kendra knows the business she now owns, but is still playing the role of an employee rather than an owner. If she wants the LRR to grow she will have to learn to delegate. A manager for each location should be a goal for Kendra, which would allow her to work on business strategies rather than physically doing the work herself. Kendra will likely have to start this process by looking to have a manager for one of the LRR’s location and her running the other with a goal of having a manager for both locations. Another issue needing to be addressed is the notion that here main customers are female and a certain age group. I assume this has occurred simply because of her personal contact with her customers, and with women, as social as they are, I can see how this could happen. I would suggest that Kendra not to be satisfied with the status quoi. She should start by trying to reach the men in that same demographic, they drink coffee as well. Gaining that male customer base will surely make a positive impact for her business. With London being the headquarters or major productions centers for many companies including, 3M Canada, EllisDon, Kellog
Typically today they are centres for technology, information and service based industries rather than manufacturing. London for example has the Headquarters of 118 of Europe’s top 500 and 64 of the Fortune 500, 75% of Fortune 500 companies have offices in London.
Market Basket opened the first store in Lowell, Massachusetts in 1916, and almost one hundred years later, the family owned and operated company has expanded its chain to seventy one supermarkets across Massachusetts, New Hampshire, and Maine. By all accounts, the grocery store chain has been very successful, generating four billion dollars in revenue in 2012, and making a profit of over 200 million. (Kohn, S. 8/1/2014 Market Basket Workers are Right; Retrieved from: www.wcvb.com) However, a change in leadership has brought on a temporary demise of the company, providing evidence that a great leader is the backbone upon which an organization thrives.
Accomplish entrepreneur opportunity to invest in a personal business venture of a specific interest being a
Although the restaurant industry is perceived to have high risk of failure, the risk of a restaurant failing is not too different from other small businesses. Parsa et al. quantified the risk of failure at 26% in the first year and 57% by year 3. He also described several factors that can influence the risk of failure. Those include physical location, firm size, speed of growth, differentiation from other restaurants in the market, adapting to external trends, and management experience. In terms of location and differentiation, Paul’s bar will be located in a new development designed to attract affluent customers and with very few competitors. Paul’s small firm size increases risk because of barriers to attract partners (i.e. suppliers and bankers are prejudiced against smaller firms) and growth that may be too rapid to manage. On the other hand, Robert already has experience in the restaurant business and should know how to run the bar and subsequent restaurant. Their choice of a piano bar may be in response to local trends that favor success.
Many people continue to drink coffee on a daily basis. Per capita coffee consumption is expected to increase at an annual rate of 0.9% in the next five years to 2020. The industry revenue is anticipated to grow at an annual rate of 2.3% to $40.1 billion within the same period. The total revenue
Demo’s BBQ is a small family- owned business which sells premium brisket and pulled pork sandwiches accompanied by a wide variety of slaws to top your sandwich. Demo’s BBQ currently runs with 8 employees, these employees face a variety of scheduling challenges as most of them are soldiers working second jobs, add to this that at times some of these employees are in the filed or even deployed overseas. The intent of this plan is to focus on ways the company can grow not only in regards to the business itself, but also in regards to customer relationships as well as with developing and implementing new products and opening new store locations.
For our current assignment I have chosen Amy’s Baking Company and Bistro great failure and meltdown. The question is how everything went so very wrong so fast. The company in question is a two owner bakery, located in Scottsdale, Arizona. On the first glance it appears to be just another bakery. However unlike many other bakeries this one had the luck of being featured, not once but twice, in Kitchen Nightmares, a reality show. The show is meant for teenagers and up, showcasing bad businesses in field of culinary works and helping them to actually achieve greatness with guidance of a known chef celebrity Gordon Ramsey.
Should she continue with her small business or sell to a bigger company? These are the dilemma Mrs. Acres are facing as a small business owner that is expanding. She has worked in Ames, Iowa with close friends since she started baking. The sells are steady and still rising with the small team and a small facility that they are working from. The higher her pies sell, the more they are been requested.
Many multinational corporations in the coffee industry have succeeded tremendously such as Starbucks. Each of these corporations has strategies that helped them continue to expand to nations of different cultures, ethnicities, governmental practices, and locations.
As for other coffee consumption facts, brewing coffee at home declined from 2006-2011 with 75% of total coffee sales made “away from home” (High Beam Business, 2012). Furthermore, an interesting study revealed the growth in this target market: “another new and large growing target market within the coffee industry is college-age students and post graduate individuals residing in urban areas. These two segments account for the largest portion of coffee drinkers” (Scribd, 2012, Marketing
Statistics show that over half of the American population consumes coffee on a daily basis. You may drink coffee hot, cold, mixed, or even in a frappuccino. Individuals are able to make coffee at home, or buy it on the go. Coffee provides people with caffeine, which ultimately gives energy for hardworking people all around the world. The main focus for this paper will cover the following topics, with coffee as the basis: causes for shifts in supply and demand, how coffee supply and demand influence price, quantity,
In general the coffeehouse industry in the United States was experiencing an increase in coffee consumption per capita due to the “Starbucks effect”. At this time Starbucks was operating approximately 20,000 stores in the United States and was living a fast expansion strategy worldwide.
With the possibility of failure in mind, Cecil must consider the possible alternatives and identify them with his son. Investing in the restaurant is the first option. Investing in the purchase of stock would be another option but does not provide the wide range of entrepreneurial experience that Cecil would
Nothing like the fresh scent of brewed coffee in the morning – “Starbucks” a well-known coffee house that is still growing and expanding their operations today is considered the number one specialty coffee retailer around the world and abroad. Therefore, the supply and demand for coffee is on the incline and is regarded as one of the most rapid growing organizations in the world. According to the National Coffee Association, adults between the ages of 18 and 39 are more likely to purchase coffee out-of-home, then older consumers (2016). Even coffee statistics conducted in 2016 indicates “50% of the population, equivalent to 150 million Americans, drink espresso, cappuccino, latte, iced/cold coffee” (E-Imports, 2016). Other statistics numbers show that an estimated of total Americans consuming coffee would be up by 1.5% and specialty coffee up from 20% in this year alone. Even the global consumption will increase by 12% over the next years. Therefore, a key question is how will the “law of demand” predict how the consumers will behave (Lorenzetti, 2016)? Namely, will the higher demand for coffee beans impact what the consumer at Starbucks will pay for a cup of coffee? Therefore, companies such as Starbucks should analyze and understand the microeconomic model to get a clear picture of the price elasticity, cost to produce, and the overall market to make the most effective business decisions and recommendations that will have an
People love to drink coffee. Coffee shops, independently owned or chains are every corner. Statistics show that people are taking more coffee every day. It is a very profitable business.