The Importance Of Commercialization Of Hip Hop Culture

Joan Morgan, a self proclaimed feminist, loves the power that rap and hip hop offers. Joan, also a music writer, is exceptionally troubled by the disrespect of women in not only in the musical lyrics but also the music videos. In the June 1990 edition of Ebony Magazine, Charles Whitaker wrote an editorial addressing the problems American culture brought on by the hip hop industry. Even though, his editorial was published in the 1990’s, it is extremely clear Charles Whitaker saw the negativity brought along with “The Hip Hop and Rap Revolution.” Both authors loved the powerful energy the new hip hop movement brought along with its beginnings, dating back to the mid to late 1970’s. With that being said, the two authors, both had one recurring theme within their respective works, the evolution of hip hop and rap. In other words, both Joan Morgan and Charles Whitaker addressed the issues brought on by the change in the rap and hip hop industry over its short exists. Change is the absolute most constant thing in our world, whether it is positive or negative change that is uncertain, in both of the articles that change in hip hop and rap is demonstrated

Most subcultures like hip hop, started out in the low ranks of culture. They often used what they had, in order to achieve their satisfaction in their distinctive characteristics. But with Hip Hop music, fashion, and entertainment consumed across the world, it became the mainstream of American society. Rose writes, “Hip hop produced internal and external dialogs which affirmed the experiences and identities of the participants, and at the same time offered critiques of larger society which were directed to both hip hop community and society in general” (412), with few economic assets and evaluation, the youth of hip hop has designated a form of culture that competes with a style that has created counter dominant

In the essay, “Hip-Hop’s Betrayal Of Black Women”(221), by Jennifer McLune, she vents her feelings regarding hip-hop songs that are rhythmically diminishing the value of black women. She provides example on how the lyrics are being voiced and how hip-hop artists do not seem to care. Kevin Powell in “Notes of a Hip Hop Head” writes, “Indeed, like rock and roll, hip-hop sometimes makes you think we men don’t like women much at all, except to objectify them as trophy pieces or, as contemporary vernacular mandates, as baby mommas, chicken heads, or bitches” (221). There have been apologizes for what the rappers have said but nothing to resolve the dehumanization of black women. McLune informs the readers that hip-hop singers belittle black women and make them invisible. Jay-Z, a popular hip-hop artist is brought to center stage by McLune. The essay shows the example of a part of Jay-Z song that says, “I pimp hard on a trick, look Fuck if your leg broke bitch hop on your good foot” (222). This lyric is a perfect example of how hip-hop artist have no remorse in the words they sing. The hurt feelings and loss of self-esteem black women suffer, is of no concern to the rappers. McLune expresses that those who are underground hip-hop artist follow the footsteps on being sexist and using crude words in their lyrics just because they yearn and dream of being in the spotlight. Upcoming rappers want to be loved like Jay-Z and other famous notorious rappers.

One of the more prominent criticisms of hip that Rose points out is that there is a large amount of misplaced blame in the world of hip hop. She writes, “increasingly, too many of hip hop’s supporters point to structural racism to explain the origins of the problem but refuse to link these structural forces to individual action and to the power of media seduction” (p. 73). In this section of the second chapter, Rose is explaining that those who defend commercial hip hop are taking a more-or-less one-dimensional approach to their arguments by solely blaming structural racism and overlooking the

In your article “Hip Hop Planet”, you write about the global impact of hip hop, and the powerful message it contains. You first came across hip hop at a party, and didn’t like it much. In fact you seem to hate it, until 26 years later, when you started to regret that you have missed a very important and cultural event. A vision is going through your head about your daughter falling in love with a rapper, which caused you to think twice about hip hop. Although, you don’t seem to like the sound and the beat from hip hop, you begin to realize how the lyrics contain powerful and meaningful messages. In the article, you talk about your first experience with hip hop, and your thoughts about it. You also describe the stereotypes of hip hop, and how

Simple beat, simple rhyme scheme, strong message. "Vans don't cost G's, real niggaz wear these – Vans," says a member of The Pack in the music video aptly titled "Vans." You may be asking yourself, "So, what's the big deal?" The big, highly lucrative deal is the marriage between big name corporations and their partnership with hip-hop. It's nothing new: Run-DMC had "My adiddas", LL Cool J wore Kangol hats, and even Jay-Z incorporated drinking Cristal into his lyrics for a long period of time. With that being said, the new hip-hop generation of today faces many adversities from years and years of subliminal marketing within their own sub-culture. The effects of hyper-commercialism are evident in American

“…the appropriation of hip-hop cultural forms suggest not that whites want a black identity: rather, they want characteristics of blackness.” (Perry 2002, 109). This is quote by Pamela Perry, a sociologist as University of California Santa Cruz, from her book Shades of White:White Kids and Racial Identities in High School. Pamela Perry is a sociologist from University of California, Santa Cruz, throughout her book she touches on the idea of white children developing a sort of identity crisis depending on their environment. This quote helps put the appropriation of African American culture in its simplest terms. In most cases people associate Hip Hop culture with African Americans. With that being said, many artist of different genres who attempt to have a more hip hop vibe, fall subject to appropriating African American Culture. Various artist have been appropriating culture in several different ways whether it’s through dance, sound, or even image.

One of the more interesting implications that are presented in the later parts of this essay is the economic ramifications of the hip-hop culture. McBride paints the picture of a lower income Caucasian American teenager in Dayton, Ohio who finds truth in the story of hip-hop. McBride notes:

Molefi Asante is the author of It’s Bigger than Hip-Hop: The Rise of the Post Hip-Hop Generation. In this article, Asante predicts that the post-hip-hop generation will embrace social justice issues including women’s rights, gay’s rights, and the anti-war movement. To challenge these stereotypes, Asante speaks to the personification of the African-American ghetto and the need to stop glorifying black suffering. For Asante, the post-hip-hop generation no longer expects hip-hop to mobilize disenfranchised youth. Asante states, “The post-hip-hop generation shouldn’t wait for mainstream musicians to say what needs to be said…No movement is about beats and rhythms…. it must be bigger than hip-hop.” Because hip-hop is controlled by corporations, Asante says hip-hop will never be the focus of political change. Asante argues that “old white men” have dictated hip-hop, and by extension the actions of black youth, since 1991. “Allowing white executives, not from the hip-hop culture, to control and dictate the culture is tragic because the music, and ultimately the culture, as we can see today, has not only lost its edge, but its sense of rebellion and black movement- the very principles upon which it was founded.” Asante calls for the rise of “artivism,” a new social movement that uses art to improve community police relations, failing schools and the criminal justice system. Asante encourages the post-hip-hop generation to unite with Latino/Immigration Rights and Black Civil Rights

Analysis of Hip-Hop and Youth Culture Throughout the last twenty-five years, a new form of expression has continued to evolve. Hip-Hop, once limited to urban music and dance has become a widespread form of communication exhibited and enjoyed by young people throughout the world. Hip-Hop is no longer limited to rap music and break dancing; today it represents a multi-billion dollar industry that influences everything from fashion to prime- time television programming, professional sports, mass media marketing and advertising. Today Hip-Hop is becoming a way of life, a culture that is intricately woven into every aspect of young people's daily lives.

Hip Hop music became one of the primary constructive outlets for Black Americans to release their thoughts, pain, and anguish about the injustices and mistreatments of Black people. Even though most of the pioneers in Hip-Hop either were not born in America or are 2nd generation immigrants that proves that common oppression can lead to unity. The fact that that these individuals were impoverished and felt marginalized is what brought them together and lead to the culture today. Deep rooted racism in the United States kept the genre of music suppressed for a while before it was allowed to even be played on the airwaves. Now, in 2011, the main consumers of byproducts of hip hop are White Americans.

The origins of hip hop started in the late 70’s as a pastime that brought all the impoverished people of the projects together to have fun through. But decades later in the 90’s, people began to rap about many subjects ranging from the crack epidemic, hard life in the ghetto, or just having fun, but the underlying motive of rappers in this era was to reflect on their rough lifestyle through clever lyrics. The motive wasn’t for money, but recognition for their unique wordplay among the rap community. However, that all changed when record companies saw a financial opportunity in rappers, and rappers saw a financial opportunity through music. Due to the commercialization of hip hop, authenticity is rare to find in the mainstream

Hip Hop culture has come from a inner city expression of life to a multi-billion dollar business. At the beginning of the new millennium it was the top selling genre in the pop charts. It had influences not only on music, but on fashion, film, television, and print. In 2004 Hip Hop celebrated its 30th year anniversary. It wasn’t big for the fact that it was still kicking. It was big because the once Black/Brown inner city culture had grown into a multi-billion dollar global phenomenon (Reeves). Hip Hop culture has provided a platform for all walks of life to speak their mind. Over the past 36 years it has provided us with both entertainment and controversy alike and had a huge impact on our nation’s history. `

The term ‘hip-hop’ refers to a complex culture compromising of four elements: deejaying, rapping, rhyming, graffiti painting, and b-boying. These elements incorporate hip-hop dance, style, and attitude. “Hip-hop originated in the primarily African American economically depressed South Bronx section of New York City in the late 1970s” (Tate, pg.1). Hip-hop is a culture of fashion, language, music, movement, visual art and expression. The genre of hip-hop comes with a very significant history and evolution with its own heroes, legends, triumphs and downfalls. “Real” hip-hop is often stressed in the 21st century due to what is being passed off as hip hop, and it is often made clear that just because one takes a hip hop class, or listens to hip-hop music, does not mean they conform to the true immersion of hip-hop culture. Therefore, “real” hip-hop encapsulates the true essence of hip-hop culture, untarnished by impurities such as rapacious record labels, and vapid, materialistic subject matter. Due to the background of how and where hip-hop first emerged, the African American culture often feel responsible to protect what is for them, and to protect the culture of hip-hop entirely. Boyd states that even though hip-hop as a culture was created as a social movement, the “commercializaiton” of hip-hop demonstrated in film and media construes it to another form of urbanization and popularity”(Boyd, 79). However, in the two movies being examined in this essay (Save the Last Dance

Articles and letters addressing the mainstream success of hip-hop would be coded for commercialization. I would code these articles for commercialization in order to see how the genre responds to the constant influx and infiltration of new fans as a result of the mainstream success the genre has continued to gain.