The Estee Lauder Company Inc.

Net income on the income statement: $2,377,000,000 ($5.37 per share), which is an increase of 15% compared to 2014.

Hollister Co. founded in 2000 is a retail store chain providing customers with high-end fashion at affordable prices. It is a division of Abercrombie and Fitch with the revenue of $1,5 billion in 2010. The brand is aimed at attracting teenage customers with casual wear of the Southern Californian style. Hollister is also notable for being once ranked as second best clothing brand for teens in the US among many other companies on the market.

This step is aiming not only to clarify the goals of the organization but transferring those goals to numbers to be achieved in certain dates.

Amway today is represented in 98 countries and manufactures over 450 products which gross over $ 9 billion a year. Their brands include the Artistry brand, one of the five biggest cosmetics brands in the world, Atmosphere, Body Blends, Bodykey, Body Works, Clear Now, eSpring, Glister, iCook, Legacy of Clean, Nutrilite, Peter Island, Perfect Empowered Drinking Water, Personal Accents, Ribbon, Satinique and XS.

The company was established in 1910 by Elizabeth Arden, famous for introducing eye make-up in the US (About Elizabeth Arden, 2016). Elizabeth Arden’s global headquarters are located in Florida, New York and Stamford (Elizabeth Arden Inc., 2015). Geneva in Switzerland was chosen for the international managerial center (Elizabeth Arden Inc., 2015). There are 18 more countries with Elizabeth Arden’s offices distributed around the world (Elizabeth Arden Inc., 2015). In 2015, the number of full-time workers has reached 2,000 while part-time staff included 550 people in the US and 19 other countries (Elizabeth Arden Inc., 2015).

Being the largest cosmetics market in the world, the United States has proven its ability in keeping an industry alive for decades. Cosmetics and beauty products play one of the most important roles in western society. They are products that are used on a daily basis and hold much meaning to the regimens of individuals everywhere. As stated earlier, the term cosmetics is widely used to include beauty, fragrance, and cleanliness products such as toothpaste and shampoo. It is often said that the average American is exposed to approximately 200 advertisements on a daily basis. That is simply the average America; now I want you to think of Elizabeth Gains, the fictional character introduced to you earlier. Elizabeth moved to New York City this past summer from a small suburban area in Connecticut. While her job description indicates that she is constantly in contact with advertising and publicity, it is no help that she lives in the largest city in all of the United States of America. Liz, as her friends call her, is at an age that the beauty and cosmetics industry mainly target.

This is a very interesting case. Almost every small business must face the fact that they are in competition with very large corporations that have been around for years. Proctor & Gamble, though, is one of the most successful businesses in the world and sell almost everything there is in the market today. I do believe that Amilya Antonetti can be able to market herself and make a name for her, even in the market she is trying to get into. SoapWorks will be successful and sell in the market if Amilya is able to differentiate her product from the others on the market, making her detergent look better, cleaner, and more efficient for the type of use it is intended for.

Sephora is the leading retail beauty chain in Europe and the United States. Founded in Paris, France in 1969, Sephora was acquired by Moet Hennessy Louis Vuitton (LVMH) in 1997. It has expanded to the United States, China, Italy, Czech Republic, Poland, Greece, Spain and Canada with its North American operates based in San Francisco, CA. Sephora operates approximately 515 stores in 14 countries worldwide and continues to expand. The products range from make-up, skincare, fragrance, bath & body and hair care. Sephora carries over 250 classic and emerging brands in addition to their own private label.

Estée Lauder has an extremely large presence as the global leader in prestige beauty with products being sold in more than 150 countries. This global success is attributed to their focus on cultural relevance, making sure that their products, signage, marketing etc. appeals to consumers in each local market.

Her and her husband were the company at this time , only giving out a handful of products . In need of a facility to create these products the Lauders converted a Manhattan restaraunt into a factory. She would sell during the day and then cook up all her creams and oils at night. Estee landed her first department store order for her cosmetics. Saks Fifth Avenue bought $800 worth of cosmetics from Estee, which sold out in two days .Another good strategy Estee used was when someone bought one of her products you would get a free gift along with the purchase. The couple opened their first store in New York in 1944. Estees dedication to get her cosmetics in department stored payed off in the 1950s. Her line became a regular feature in stores such as :I. Magnin, Marshall Feild's, Nieman-Marcus and Bonwit Teller. The Lauders invested their entire $50,000 advertising budget in samples to be offered through direct mail, charity giveaways and as gifts with purchases. (Lauder's "free gift with purchase" technique would become a company trademark and later, a standard industry practice.) The result was thousands of new customers. Lauder continued to broaden her product line, introducing (among other things) male toiletries under the Aramis brand name and the first line of fashion-oriented, allergy-tested cosmetics, Clinique. In addition, Lauder set out to conquer the rest of the world, convincing Harrod's of London and Paris' Galleries Lafayette to carry her products. By the mid-1970s, Lauder's products were on the market in more than 70 countries

To make things worse, the perfume market is also suffering from slower growth than some other segments of the beauty industry. L’Oreal’s fragrance division was its slowest-growing cosmetics’ business segment in 2005. Comparable perfume sales at the group rose 1.3% to $1.47 billion ($1.93 billion) in 2005, compared to growth of 8.9% for skincare and 5.6% for hair care. In France, the world’s largest perfume market, sales were flat in 2005. At U.S. department stores, sales rose 3% to $2.94 billion, according to market research firm NPD. The Luxury Brand Market Analysis is the only study of wealthy consumer awareness and buying behavior of luxury women’s fragrances. Wealthy consumers mentioned Chanel (in the aggregate) as the most often recalled brand (unaided) when asked which luxury fragrance brands come to mind. It was also the highest ranking brand for market share, purchase consideration and most recent purchase. “With the hundreds of choices wealthy consumers have for luxury fragrances, it’s a tribute to Chanel that their brand remains so dominant within this coveted segment,“ said Milton Pedraza, CEO of the Luxury Institute. “ While

"I was a woman with a mission and single-minded in the pursuit of my dream. " -Estee Lauder. Because of her relentless determination in achieving her dream, Estee Lauder transformed her one-woman operation into a multi-billion dollar corporation. Her company, Estee Lauder Inc., dominates the world of beauty and the cosmetics industry in America, earning over $10.2 billion in sales annually. Estee Lauder is a remarkable woman who never lost sight of her dream and never missed an opportunity to get her closer to achieving it.

The Estee Lauder Companies Inc. engages in the manufacture, marketing, and sale of skin care, makeup, fragrance, and hair care products worldwide. It offers skin care products, including moisturizers, creams, lotions, cleansers, sun screens, and self-tanning products; and makeup products,

L¡¦Oreal is the largest cosmetics company in the world. In 1992 the L¡¦Oreal Group was the largest cosmetics manufacturer in the world. They are Headquartered in Paris, it have subsidiaries in over 100 countries. In 1992, its sales were $6.8 billion (a 12% over 1991) and net profits were $417 million (a 14% increase). France contributed 24% of total worldwide sales. Europe (both western and eastern countries, excluding France) provided 42%, and the U.S.A and Canada together accounted for 20%; the rest of the world accounted for the remaining 14%. L¡¦Oreal¡¦s European subsidiaries were in one of two groups: (1) major countries (England, France, Germany, and Italy) or (2) minor countries (the

The Estēe Lauder Companies Inc. is one of the world 's most prominent manufacturers and marketers of quality skin care, makeup, fragrance, and hair care products (Lauder, 2016). Estēe Lauder Companies is the leader in prestige beauty selling its products to over half a billion consumers per year. Estēe Lauder Companies products are sold in 150 countries in major retail stores including Macy’s, Sephora, Bloomingdales, and Nordstrom (Lauder, 2015). The Estēe Lauder Companies brands include: AERIN, Aramis, Aveda, Bobbi Brown, Bumble and bumble, By Kilian, Clinique, Darphin, Donna Karan New York, DKNY, Editions de Parfums Frédéric Malle, Ermenegildo Zegna, Estée Lauder, GLAMGLOW, Jo Malone London, Kiton, La Mer, Lab Series, Le Labo, M•A•C, Michael Kors, Origins, Prescriptives, RODIN olio lusso, Smashbox, Tom Ford, Tommy Hilfiger and Tory Burch. Over the last fiscal year Estēe Lauder Companies (NYSE:EL) has performed well in the stock market. The company has delivered strong financial results in terms of sales growth and the earnings per share. Estēe Lauder Companies has capitalized on consumer preferences and has used its strength in the makeup industry to enter and dominate in new product markets (Gamm & Lahiff, 2016).