The E-Cigarette Marketing Plan Essay

Young people might also be influenced to try e-cigarettes because of how they are priced and promoted. They can be cheaper than traditional cigarettes and may be perceived as safer. Other features, like flavors, can also support use in all age groups.

The e-cigarette format, however, does not eliminate concerns regarding public and individual health risks. The World Health Organization has called for e-cigarette usage to be monitored in the same way as more conventional tobacco products,(23) the US FDA is advocating for more research,(24) and there has been a dramatic increase in analyses of the chemical, physiological, psychological and socio-cultural aspects of e-cigarettes.(2-7,9-12,14-21,24-52)

An increasing number of physicians and scientists agree that e-cigarettes are a healthier alternative, and they say these products could end a major health problem. The Royal College of Physicians say, "Electronic cigarettes and other nicotine-containing devices offer massive potential to improve public health, by providing smokers with a much safer alternative to tobacco" (Jen Christensen, sec. 4).

Electronic cigarettes are battery-powered smoking devices often designed to look and feel like regular cigarettes. They use cartridges filled with a liquid that contains nicotine, flavorings, and other

In 2003, Han Lik, a Chinese pharmacist, developed the electronic cigarette after the death of his father due to lung cancer. Electronic cigarettes are battery-operated devices that are filled with flavored liquid that may or may not contain nicotine that can be inhaled by the user. The device gives smokers that experience of a traditional cigarette but without all the tar, tobacco, and carcinogens. The vaporization in electronic cigarettes is started by the battery heating up the liquid solution, then creating a vapor that can be inhaled. Some are in the form of a regular cigarette while others are in the shape of a pen (Prono). The FDA does not currently regulate e-cigarettes and there are no long-term studies on the effects of the chemicals used in the vapor solutions.

Today the biggest question is, “Are they harmful?” Electronic Cigarettes are being tested and thoroughly examined to identify the helpful and hazardous effects they may have. Most importantly, they are being compared to traditional cigarettes to determine whether or not they are a safe alternative for smokers. According to the Food and Drug Administration, there are trace amounts of toxic and carcinogenic ingredients found in several cartridge samples of e-cigarettes. The FDA tried to regulate them as drug delivery devices; however, a federal judge ruled in 2010 that it lacked such authority, so the FDA is currently moving to regulate them as tobacco products (Feldman, 2014).

Electronic cigarettes can also be a valuable addition to other stop smoking aids. Many smokers find they need something extra when they try to give up their cigarettes. E-cigarettes provide many of the same pleasure as traditional nicotine and tobacco, from the feel of a cigarette in the hand to the pleasant sensation that comes with inhaling the smoke. The difference is that the smoke is replaced with simple water vapor – giving smokers a safe and practical alternative to their regular habit.

Electronic cigarettes - or e-cigarettes - are electrical devices that imitate/copy real cigarettes by producing a vapour that's possibly less harmful than tobacco smoke. Many e-cigarettes contain nicotine and, when they do, it's the vapour that gives the nicotine hit.

Even though many people may think that e-cigarettes are a healthier alternative than smoking cigarettes they could be wrong. Numerous amount of e-cigarette smokers love their cigarette devices aka “vapes” and so they choose to make them distinctive by modifying them and making them blow huge clouds of smoke, so they can taste a richer flavor from the juices that they pour inside the device. According to Pepper, “e-cigarettes do not rely on combustion or contain cured tobacco, so they produce far fewer harmful constituents than regular cigarettes” (Pepper). Though e-cigarettes may seem to be a great substitute for cigarettes, they are highly addictive and the modifications that people do to these devices aren’t helpful. In addition e-cigarettes

The electronic cigarette was invented in the 1960s, but it didn't really take off until a decade ago. Currently, there are more than 250 brands of "e-cigarettes" available in such flavors as watermelon, pink bubble gum and Java, and in more colors than the iPhone 5C.

creasing smokes an E-cig of American college students under the age of 20 who have never smoked before. Until recently, grocery stores and tobacco markets did not have a strict law to ban them from selling E-cig to children under the age of 18. James Lauria a 32 year old had a burn from the first degree after the E-cig he was smoking blow up in his face (electronic cigarettes should be regulated, 2015). In 1963, Herbert A. Gilbert patented the first E-cig, whose produced Cigalike device to heat the nicotine resolution and create water vapor (electronic cigarettes should be regulated, 2015). But Hon Lik, a Chinese pharmacist, made the modern E-cig in 2003, to control the smoking desire (electronic cigarettes should be regulated, 2015). On other hand, there are many studies warn about the E-cig is harmful as the regular cig. Those studies explained three categories who are unhealthiness, addiction, and youths.

Vaping has become pretty common in today’s world whether it be someone in their car driving or someone sitting on a local park bench. Some people might ask what an e-cigarette is. An e-cigarette is a device used to simulate smoking, which has a cartridge with a heater that vaporizes the liquid nicotine rather than burning it. The liquid that goes inside the cartridge is called e-liquid. E-liquid is a mixture used in vapor products that usually contain propylene glycol, Glycerin, water, nicotine and flavoring.

The design of e-cigs is what makes it possible to produce vapor that look like the real smoke that is produced by real cigarettes. Vapor electronic cigarettes have the traditional cylindrical tube of traditional cigarettes. It usually comes with a battery, a cartridge that contains a solution of

Sensible people are always sorting out ways to get rid of bad habits and smoking has undoubtedly proven to be one of the most harmful habits one can possess. When it comes to the death toll cause by diseases due to smoking like cancer diseases, lung or respiratory diseases, scientists have already taken the inititative to counter this very issue and have come up with a remarkable alternative to smoking i.e Electronic cigarettes.

E-cigarettes have heating elements that are battery operated and hold cartridges of nicotine and other liquids and flavoring. They were produced to assist those who are trying to quit smoking or reduce the amount of nicotine that is actually inhaled in the body to make it a safer product for the consumer than actually smoking a cigarette. There is controversy on whether or not this product promotes a safer nicotine habit or stimulates someone to begin smoking habits. Most importantly, those who do not smoke at all are concerned whether or not the secondhand smoke emitted from these devices is harmful for those who do not wish to inhale nicotine products. There are states laws that