The Death of Movie Theaters?
How Netflix and Hulu are changing the movie going experience. Netflix and Hulu have become some of the easiest and most affordable ways for college students to watch television. While these massive online streaming companies advertise affordability, and vast amount of viewing options, other major entertainment companies are beginning to take notice. “They’re being able to release high quality movie content and original shows that are being able to rival anything that is being made for theaters,” Paul McFerron, Employee of the Branson Meadow’s Cinema’s, told me last week.
McFerron, having worked at the cinema for over a year now, has noticed a slight decline in the attendance at the theater. He believes that Netflix has something to do with it.
“Netflix’s cost per month is around 10 dollars now. A year ago, I believe the cost was 7.99 monthly. What I’m trying to say is that if you come to the theater, one ticket alone can cost around 8 dollars. Then you factor in snacks which could bump your ticket it up to 15 dollars. Plus, if the film is in 3D, then you are looking at a 12-15-dollar ticket, and add however much you want with concessions. The prices are steep, and I understand why some people are passing on theaters.” “The option of being able to stay in the comfort of your own home is very appealing to people right now. I mean, I myself am a college student, and I sometimes don’t have enough money to go to the movies, so the affordability
The downturn of the economy has taken away many peoples disposable income and Netflix’s limited online library may have caused customers to question if it was worth it or not.
The story of the drive-in movie theater begins with one man. That man was Richard Milton Hollingshead, Jr., born on February 25, 1900, the "father" of the drive-in.
The article "Reinvent the Movie Theatre" written by Hunter Walk proposes to fans of movies being traditionally watched that the limited movements spectators can act out inside a movie theatre is the reason the capacity of audiences who come to watch the films have not increased. Walk investigates deep into a spectator's mindset in regards to how they may want to behave in a movie theatre if that particular individual is similar to him who wants their "media experience plugged in" (Walk) during this kind of entertainment. He also creates a discussion around the visual appeal of putting more lighting and electricity outlet inside the movie theatre, as well as mentioning about certain behaviours discouraged in such a public area that should instead be acceptable. Overall, Walk's desire to reformat the traditional expectations when watching a movie by involving the use of electronic devices, redecorating the place of theatre itself and allowing behaviours contradictory to people's beliefs during an airing movie will ultimately improve the system of theatre to gain more attendees for the shows.
36). The cinema industry is being affected by the fast turnover rate of movies playing at the theatre to online releases, the increasing trend of online streaming of movies, and adopting sustainable practices. Cinemas are facing a more competitive environment due to the growing accessibility of home theatres and evolving consumer preferences. However, the major issue within the industry is the presence of online movie streaming becoming more popular. Canadians are presented with many platforms on which they can access content on numerous devices as well as at home. As the market and media platforms continue to evolve, it is important that each company in the cinema industry understands how to keep up technological developments and engage with their
Ticket sales for movie theaters are at their lowest point since 1996. With the core demographic group expected to grow slower than the US population and with technological advances growing at speeds faster than the industry can keep up, ticket sales will continue to decline if the current business strategy continues to be followed.
A second way for a company to create a competitive advantage in the movie exhibition business is to offer an outstanding customer experience. Customer experience is something that is intangible and cannot be easily duplicated by competitors. Let’s examine the current experience for a customer in a movie theater. The ticket price is high, the concession offerings are few and over-priced, the seats are uncomfortable, the advertisements before a movie can sometimes last 15 or 20 minutes, the other patrons as well as the staff are often rude, the glow of cell phones is almost impossible to ignore, and most movies are all special effects with nearly no substance. Why on earth would anyone pay to go to the movies? I have not paid to go to the movie theater in several years. Not because I can’t afford to go, but because of the terrible experience I have while I’m there. For me, spending
4.1.6 Current Corporate and Business Strategies Cinemark Holdings strategy focuses on one main key component, focus on providing and extraordinary guest experience as of December 2017. And within that strategy, Cinemark explains more of their strategy in the subtopic of Sustain Investment in Core Circuit Combined with Targeted Growth. Cinemark trusts that their firm operating philosophy and qualified operational management team can continue to fortify the lead that they hold in the movie theater industry. (Cinemark, 10K) Focus on Providing an Extraordinary Guest Experience:
Let's look at price netflix has a starting price of $7.99 per month or two separate screens which means two shows two different screens coming at $10.99. But a extra 1 dollar is key because You can go 4 screens
Netflix is able to offer its customers a flat monthly fee for services, no contract requirement, no late fees, a large variety of television shows and movies, in a convenient way, at a reasonable price.
The way people “watch TV” has changed in many ways over the last several years. Netflix and Hulu are, undoubtably, two of the most popular video streaming sites on the World Wide Web. Something about Netflix. However, Hulu also has a lot to offer as well. They both share many similarities and differences, and their differences have divided people into team Netflix or team Hulu.
2). Therefore, Hastings have changed the dynamics of the movie-rentals and entertainment industry in which people tend to watch movies whenever they want rather than waiting at video stores or entertainment channels. Moreover, Hastings adaptability of business towards the live streaming of TV shows has impacted the cable service industry because Netflix is providing its customers with the hundreds of TV channels at low cost and high portability (Copeland,
Netflix previously had a plan in which it included both online streaming, as well as unlimited DVDs by mail, 4 out at a time, for $9.99 a month (Gregory, 2011). However, in July of 2011, CEO, Reed Hastings, announced that they were going to separate the online and DVDs plan and charge
Netflix is recovering from one of the worst self-inflicted corporate marketing gaffes in years. After years of offering an excellent value to customers purchasing its unlimited single DVD and streaming services for only $9.99 a month, Netflix unexpectedly announced that it would be completely separating its DVD service from its streaming service, causing a price increasing of 60% to $15.98 for customers who wanted to keep both services. Overnight, Netflix angered many of its very loyal customers and lost over 800,000 of its 24.6 million members due to the debacle [1]. Adding fuel to the fire, Netflix decided to actually create separate brands and separate websites for the two services, keeping the Netflix name for its streaming services
Netflix, an addictive media streaming concept born in August of 1997, has revolutionized the way in which we view films and television series. The appealing and amusing service wholly encompasses a wide range of aspects such as its own plethora of original series, video-on-demand titles, rentable DVDs, and even offers its users the ability to watch and live stream content from anywhere they please. Starting at merely $7.99 a month, the streaming service is affordable, accessible, and an overall satisfactory form of entertainment that has expanded worldwide and is continuing to reach a vast majority, all while impacting society is a multitude of negative and positive ways.
First of all, it offers a “prepaid subscription service” that allows customers to simply subscribe and pay a fixed fee per month. This gives the customer the ability to rent unlimited movies, something never heard of in this industry. In addition, customers are also worry-free about returning movies late since Netflix did away with all late fees. It must also be stated that in contrast to other companies that offer subscription based services, Netflix has made it relatively easy to unsubscribe from the packet or service the customer has selected. One may think this is a poorly thought idea, but it has helped customers return. These returning customers are satisfied and