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Cracker Barrel Ethical Dilemmas

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Dan Evins, an oil broker, opened the first Cracker Barrel and gas station in 1969, in rural Lebanon, Tennessee. Today, the town has about 20,000 residents and is still the location of the company’s headquarters. They have expanded to over 600 company-owned stores in 42 states, employ over 60,000 employees, and can be found just off major interstate highways throughout many cities mostly in the southeastern part of the country. Cracker Barrel is widely known for its family atmosphere, southern comfort food and nostalgic country gift stores. The restaurant’s management is socially conservative and their customers tend to be traditional as well. The $2.4 billion restaurant chain fought a losing battle throughout the last few decades against negative publicity, defending its position discriminating against gay and lesbian employees. Workplace issues began in January 1991 with an internal memo from Cracker Barrel’s home office requiring that managers fire employees who expressed or were suspected of homosexual preferences. The Vice President of Human Resources, William Bridges, stated that the company was “founded upon a concept of traditional American values”, and expressed it was contrary to Cracker Barrel’s morals to employ people whose sexual inclinations did not show “normal heterosexual values.” This rare corporate action exposed Cracker Barrel’s biased practices, with the declarations landing them in court. As many as 16 employees throughout the country were

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