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The Biological and Psychological Drives Behind Consumerism Essay

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Most of us like to think that we are reasonable, rational, and independent thinkers and actors. Thus, we believe that we have a good enough reason for our choices. However, we often erroneously buy products succumbing to strange compulsion. It is a power of consumerism. The term consumerism is defined as the tendency of people to identify strongly with products they consume, particularly of name brands and status-enhancing appeal. Then, how does the power of consumerism win over our rationality? In this situation, we pretend to regard the primary cause of the impulse consumerism is the commercial seductions. The truth, however, is that the shopping indulgences does not originate from a manipulation of the commercial advertisements, but …show more content…

Many people think what you own is who you are; unless people think in this way, you might believe that people would think and judge you in this way. From this “displaying” conception, many people consume to show off their products and regard as if it can indirectly show their wealth. Moreover, this way of thinking leads to a “more is better” attitude, the fundamental of materialism. These people are likely to show off their expensive clothing, jewelry, or cars and in doing so believing it can make an impression on people, “She/he is rich”. This showing-off behavior is originated from gaining acceptance by others and is resulted as a fascination for buying objects that are famously branded. Appearances and looks are psychologically placed in people’s mind as important and valuable to be an attention-getter. Extremely, there are some people who believe they must spend money to appear good even if they had to starve to death or live in poverty. Those who feel insecure and stress from workplace, school, family and friends also drift toward materialism as a refreshing measure. Tim Kasser, an author of The High Price of Materialism, said that when they are under stress, they get to believe shopping makes them feel better. For some people, shopping can be a major stress reliever, and spending money can boost a

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