RUNNING HEAD: UNIVERSITY OF PHOENIX
The Apollo Group, Inc. (University of Phoenix) Case Study #45
JacQueline E. Smalls
Capella University
Table of Contents
Abstract……………………………………………..…..……………..……………………Page 3
Planning Strategically for Domestic and Global Environments……..………….………….Page 5
Strengths, Weaknesses, Opportunities, and Threats…..…..………….………………..……Page 7
Solving Problems……………………………………..………..………….……………..….Page 8
Creating Value………………………………………………..………………..……………Page 9
The Apollo Group, Inc.’s Financial Information……………..……………………………..Page 9
The Best Online College Ranking 2009…………………….……………………………..Page 11
Recommendations………………….……………………….……………………………..Page 12
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Expansions and changes are needed in order to meet the changing needs of the adult students, who are the target group of the University of Phoenix. The University of Phoenix was founded and is headquarted in Phoenix, Arizona. By expanded in familiar and unfamiliar areas, the University of Phoenix would begin to dominate the area by higher education adult market. To be successful in the domestic and global environments, a strategy must be formulated be formulated and implemented successfully. The Apollo Group, Inc.’s strategy for the University of Phoenix is to: • Dominate the adult education market wherever the University of Phoenix has a presence. • Expand its growth in the United States as well as internationally • Expand its student offerings One of the key strategies of the University of Phoenix is to dominate the higher education adult market. The philosphy and mission that was put in place by founder John Sperling is one that the company still follows. The U.S. Department reports that “over 6 million, or 40% of all students enrolled in higher education programs are over the age of 24. This nunber is projected to reach 6.7 million in 2011. The market for adult education in the U.S is expected to increase as working adults seek additional education and training to update and improve their skills, to enhance their earnings potential, and to keep pace with the
In society today, a college education is often seen as a “the next step” in a young adult’s life. Whether they actually know what they would like to earn a degree in, they feel the need to continue their education as almost everyone around them is pursuing post-secondary education of some sort. It is often argued that a college education is not necessary to get ahead because of the manufacture based workforce that is up and coming in America, however, there are many benefits to having a post-secondary education such as a higher rate of pay and more job opportunities.
In the article “Blue-Collar Boomers Take Work Ethic to College” (2008), Libby Sander, a reporter for the Chronicle of Higher Education, argues that there is a sharp increase in the age of the average student at American colleges, and that these institutions are best positioned to adapt themselves to be more supportive of this changing demographic. Sanders supports her claims by showing that 41 percent of the 55 and older population according to the Bureau of Labor Statistics will still be in the workforce, many of whom will use the college experience to acquire the skills they need to change careers or keep the ones they have. And by providing anecdotes and testimonials from older students like electrician David Cox who is using his new education
Whenever there is a question about what assignments are due, please remember this syllabus is considered to be the ruling document.
An idea to begin with in relation to program planning, fosters the development of a program for higher education professionals in relation to adult learners and campus climate. Our idea was to hypothetically create a webinar for adult learners that would benefit professionals in the field of higher education. We wanted to focus on the topic of campus climate, because that is a hot topic in student affairs. This type of program will provide easy access to learning to a multitude of individuals and should be extremely cost efficient.
This potential shortage of qualified workers has come to a level of conscious awareness and states such as Texas could benefit from the skill sets found within this diverse group of people (Hrabowski, 2012). Another problem centers on the need to fill the void that will be left by the large number of baby boomers who are close to retirement age (Malcolm, 2010). This phenomenon is not new, studies have established a correlation between earning a college degree and different socio-economic levels (Swaii, Redd, & Perna, 2003). Another study looked at the advantages of earning a post- secondary degree such as more pay, higher level of job satisfaction, movement between classes, access to better health insurance, and contributions as a tax payer (Baum, Ma, Payea, 2013). The Texas Higher Education plan “Closing the Gaps” has indicated the need for an educated workforce to contribute to the state’s prosperity and noted that an education takes an
In 1969, the Apollo 11 launch happened and became something rightfully important to the United States. It was the talk of every news stations and newspapers. These two men, Neil Armstrong and Buzz Aldrin had risked their lives to do something the whole world had not done before. They became the first men to walk the moon and this became something historical. After walking the moon, they placed the American flag on it too, and to this day it is still there.
As the world of work becomes more complex, many workers need training to avoid losing their jobs or being passed over for promotion. Consequently, many who would not have considered college 20 or even 15 years ago are finding themselves back in school. As adults become students, employers, colleges, and workers are changing old notions about how to go about pursuing higher learning.
Every employee of NASA should known the tragic event of Apollo 13; At that time in 1970 the three astronauts James Lovell, Fred Haise and Jack Swigert had to abort their mission to flight to the moon due to an explosion of an oxygen tank. They had to fight against, carbon dioxide, coldness, a lack of energy and the almost certain death. Despite of a distance of 205,000 miles the three men made it back to earth alive in the Lunar Module Aquarius (Lovell et al. 2006). This was only possible with the help of the Mission Control and the Flight Director Gene Kranz which worked together as an excellent team and came up with a richness of ideas to save the
This chapter was very interesting explaining how exploring foundation knowledge of program planning is evaluated. Program planning is examined in five ways, adult learning, cultural differences, relationship building, power and interests, and technology. Knowing how adults learn and how to operate a constructed program that will connect with all adults. Adult programs consist of continuing education, psychology, sociology, anthropology, neurosciences, and cultural studies (Caffarella & Daffron, 2013). Adult education is a field that mature students returns to college and choose as a major. Adult learning discusses different programs that adult learners may be interested in continuing their education. Today there is many programs that adults can experience and learn about to help them decided how to continue their education in life.
According to Lundberg (2003), “adult students are one of the most rapidly growing segments of today’s college student population, making up approximately 40% of all college students” (665).
Today's workers need to prepare with continuous job training, growth and development. Given the increased age, experiences and diverse lifestyles of the working population, it is understandable that adult education practices must move beyond the traditional model of teachers and learners, while new skills, working with local companies to match their needs and sending staff into factories and other workplaces to spread the word about state and federal retraining assistance. While trying to decide how to rebuild your life after loss of employment and lack of job opportunities following the current recession, or devastated from a divorce? Adult students faced with other struggles; studies have shown that older adult students face different hurdles, family problems, and poor self-image. These along with poor time management, weaker academic preparation and a need for remediation an increased focus on adult learners and their needs can help. (armour)
Education beyond high school, even beyond a Bachelors degree is a critical requirement to obtain a decent rewarding employment in today’s society. However, many individuals do not graduate high school or college for many reasons: unexpected pregnancies, lack of family support, need of financial aid, etc. These individuals who return to some kind of higher education later in life are known as adult learners, or the non-traditional students. Adult learners over age 24 currently comprise about 44 percent of U.S. postsecondary students. (Kahiz, 2007) These individuals make up a group of students who differ from traditional students. An adult learner possesses any of the following criteria: married or
The ultimate goal of the USA Fund Daily Education Index is for a group of 350 selected United States adults to talk to higher education consumers by “measuring the opinions, experiences and expectations of prospective, current and former students”. Overall the intention of the surveys questions that these 350 adults answered were aimed to determine whether or not the coursework that these took was used in these adults careers. Along with that the questions brought
Beginning in 1973, Apollo group leaders recognized an increasing shift away from a higher education landscape strictly dominated
My third goal to be efficient in using the computer literacy while attending the University of Phoenix. This will allow me to develop skills for today's corporate America. I also have a goal to broaden my perspective while attending University of Phoenix Online. It has given me a chance to earn a degree in an environment that has people from different religions, cultures, races, and social situation that all have one common goal of getting a college degree. We