Essay about Tesla Motors

Tesla electric vehicles from Tesla Motors are gaining a reputation as the cars of the future. These models are not only known for their luxury features, acceleration, power, and nearly silent electric engines, but also for their green appeal. Individuals who can afford the hefty price tag are purchasing these vehicles because they are classy, fun to drive, and better for the environment than the standard gasoline car. Tesla Motors are leading the way in innovation in the American car industry with their Tesla electric models.

Tesla Motors predominantly reflects the environmental aspect of sustainability as on contrary to typical car manufacturers, it has adapted the concept of electric cars as their product which reduce several environmental challenges that conventional cars cannot. The benefits of electric cars include eco friendliness as it does not contaminate the air, energy required for running the cars is cheaper than diesel and fuel, batteries of the cars can be charged through sunlight, low noise pollution, and its “easy assembly and simple design provide reliability and service life of an electric vehicle, expand service interval mileage “resulting in significant cost savings for the owner” (Vynakov & Savolova, 2016). Tesla has a leading-edge innovation in lithium-ion based battery technology which is 500 pounds more lighter then acid-based battery and has a range of up to 300 miles, it is far superior then the original acid-based battery which was extremely bulky and weighed a more then lithium ion-based battery and the acid-based battery had a limited range of only about 60 miles (Mangram, M., 2012).

Through all of this information, Tesla and traditional gas powered car owners have learned more about the Tesla and how it is not as environmentally friendly as society may portray it to be. Hopefully the readers of this paper learn that you must be educated before they buy a certain product.

Tesla Motors is a relatively new Silicon-Valley based company that designs and produces electronic vehicles. The company aims at producing consumer affordable price electronic automobiles with zero emissions in the next decade. Currently the CEO Musk is working on introducing the new electronic automobile Model S to the mass consumer market. However, when we look at the external environment, the Tesla Company still faces lots of challenges. The Tesla Motors’ strong competitors are the automobile companies that produce gas cars such as

Tesla Motors, Inc. was founded in 2003 and joined the automobile industry out of Silicon Valley. The company is located in 30 different countries with 18 stores worldwide (Mangram, 2012, p. 296). Tesla Motors entered the automobile industry from a different approach in manufacturing automobiles. The company began designing, manufacturing, and marketing battery electric vehicles (BEVs) making Tesla the only manufacturer to sell a zero-emission sports car, the Tesla Roadster (Mangram, 2012, p. 296). Tesla manufactured luxury electric vehicles such as Model S, Model X, and the soon to be released Model 3 (Eisler, 2016, p. 35). With different automobile manufactures entering the BEV market, Tesla Motors, Inc. must conduct a SWOT analysis of the company. “SWOT stands for the company’s Strengths, Weaknesses, Opportunities, and Threats” (Abraham, 2012, sect. 5.2). Strengths and weaknesses analyze the internal aspects of the company, whereas opportunities and threats analyze the external aspects.

Tesla Motors is an american automaker and energy company founded by Elon Musk, Martin Eberhard, Marc tarpenning, JB Straubel, and Ian Wright with the idea that electric cars are better than gasoline vehicles. The company designs, manufactures, and sells electric cars and electric vehicle powertrain components to other automotive companies such as Daimler and Toyota (Tesla, 2013). Tesla is stationed in Palo Alto and has wholly-owned subsidiaries in North America, Europe and Asia. It has 31 retail locations and service shops spread worldwide, and more stores are expected to be opened in the future (tesla, 2013). Tesla’s goal is to maintain profitability and offer high performance high-end electric vehicles for the average consumer. offer an efficient alternative to gasoline fueled vehicles .Tesla gained initial attention with the launch of the first zero emission electric sports car, the Tesla Roadster in 2008. For the company 's second vehicle, Tesla developed a zero emission luxury electric powered sedan the Model S. Tesla designs, develops, and manufactures lithium-ion battery packs, electric motors, and components for its own vehicles and some competitors like Daimler and Toyota.

“Our goal when we created Tesla a decade ago was the same as it is today: to accelerate the advent of sustainable transport by bringing compelling mass market electric cars to market as soon as possible.”1

Being recognized as first in an industry builds customer loyalty and brand recognition, and Tesla has the competitors edge of being a leader in their category for the foreseeable future (Emongo, 2015). As the single automaker to produce only all electric cars, they have the distinct advantage of being known as first mover which may result in market dominance and over time, higher than average profitability (Ettington & Kirkwood, 2017). Their position as the leader of revenues for fully electric vehicles are the highest worldwide and as the consumer looks to depend less on oil, electric cars will become the preferred method of personal transportation. The Model X was the first fully electric sport utility vehicle which positions this company to have the same compelling value proposition it brought with a premium sedan (Sparks, 2015). As leaders, the opportunities are immense for a company so successful in surpassing its competitors (Sparks, 2015).

Tesla Motors is a global enterprise specializing in the design, production, and marketing of electric powered vehicles founded in 2003 by the young businessman, Elon Musk. Elon is well known for co-founding paypal, and now he amazes the world again with his incredible vision of Tesla Motors, and being the main product architect. Tesla Motors appeals to the environmentally friendly market, by currently being the only company to sell a zero-emission sports car. Tesla’s fundamental motive and selling point is producing only electric vehicles, as opposed to competing companies, producing a combination hybrid, or diesel car.

As an esteemed business entity, Tesla has aimed at coming up with effective strategy to guide its operations thereby culminating into total success in terms of its total sales. The strategy is also fundamental in curving any potential competition in the motor industry. Tesla, as a matter of fact, aims at achieving worldwide recognition with regard to electric vehicles production. The key elements to enhance this significant strategy are as stipulated bellow;

The human resource are starting to run out infrom the nature. In the past people used to use animals, for traveling around the world then they discovered the nature resource to develop their lives. Moreover, they discovered oil that can makes us avoid using animals and starting to use the technology to create cars, planes and trains. As a result, life is getting better than before. However, we start to harm the nature by using this technology. The technology that we are using contains many problems. One of the most important thing is pollution. Now, people are polluting the nature and the world system is getting worse. The scientists think that they can fix the pollution issue by avoiding the gasoline. They create the hybrid cars. Since 2012, this day means is the first day of Tesla Motors began in this world (Tesla, n.d.). from California state by Elon Musk. Elon Musk is adding in motors world a new system until one crisis to the oil market because Tesla could be driven without gas. In addition, from Tesla has come Global Market up to now. Three important things place Tesla car on the top of the car's liability idea become, specifications and drive.

Tesla Motors Incorporated, an American company that designs, produces, and sells electric vehicles and their electric components, has become one of the fastest growing car companies in recent history. The company’s main goal was to start creating electric vehicles that were accessible and affordable to the public. Founded in 2003 and taking off successfully by 2009, Tesla Motors started selling the first mass-produced vehicle to use lithium-ion battery cells and hold a range of greater than 200 miles on just one charge. Along with building their own electric vehicle models, Tesla also builds electric powertrain components for vehicles from other automakers including cars such as the Toyota RAV4 electric vehicle. Tesla has begun to maximize

Tesla Motors, an American automaker company formed in 2002 in California with a focus on energy storage and a specialization in electric cars was formed by a group of successful businessmen. Fast forward to today, the company has lived to its initial core vision and goal. It’s clearly that from the onset of Tesla, Tesla has maintained its stand on its main vision which is providing energy storage and specialization in electric cars. Global Electric Motorcars (GEM) is also an American automaker company that has been in existence since 1998 manufacturing low-speed vehicle category. It’s started producing low-speed vehicles since 2001 and its total sales are more than 50,000 battery electric vehicles worldwide. The Company was first owned by Chrysler motors. Tesla Motor’s and Global manufacture electronic vehicles but to a different target market.

Two parameters define Tesla’s industry competitive environment: what Tesla is today and what Tesla hopes to become in the near future. Today Tesla delivers an EV in the high-end luxury market ($70k+), but plans to deliver an affordable ($35K) small sized sedan in the next few years (Kaufman, 2015). The differences between Tesla’s current and future plans affect the threats and opportunities for potential entrants, industry competitors, and buyers in the near term and long term.

As a young automotive company, Tesla Motors, Inc. exhibits a list of strengths that has made the company successful with manufacturing and selling of their luxury electric vehicles (Eisler, 2016, p. 35). Tesla Motors, Inc. has a technological advantage in the battery market industry with their partnership with Panasonic. Panasonic and Tesla collaborated in the development of the Gigafactory, which “is designed to churn out cells for battery electric vehicles (BEVs) with a combined energy storage capacity of 35 GWh per year – more than the total energy storage capacity of lithium-ion batteries produced worldwide in 2013” (Martin, 2014, p. 327). With the large capacity batteries, Tesla BEV’s driving range are incomparable to other competitor’s hybrid or electric plug-in vehicles.