As a young automotive company, Tesla Motors, Inc. exhibits a list of strengths that has made the company successful with manufacturing and selling of their luxury electric vehicles (Eisler, 2016, p. 35). Tesla Motors, Inc. has a technological advantage in the battery market industry with their partnership with Panasonic. Panasonic and Tesla collaborated in the development of the Gigafactory, which “is designed to churn out cells for battery electric vehicles (BEVs) with a combined energy storage capacity of 35 GWh per year – more than the total energy storage capacity of lithium-ion batteries produced worldwide in 2013” (Martin, 2014, p. 327). With the large capacity batteries, Tesla BEV’s driving range are incomparable to other competitor’s hybrid or electric plug-in vehicles.
In addition to the company’s strengths, Tesla BEVs like the Roadster, Model S, Model X, and soon Model 3 operate strictly off electricity making these vehicles truly zero-emission because unlike other automotive competitors. Introducing BEVs was a change to the public that caused a rapid growth from a technological advancement that generated revenue in 2015 of over $4 billion that included 48% of sales from the U.S., 9% from Norway, 8% from China, and the remainder from other countries (Dalvagas, 2016). Tesla developed batteries with a charging capacity up to 300 miles due to the lack of charging stations (Mangram, 2012, p. 293). The BEVs can be charged from home instead of relying on a gas
Tesla Motors predominantly reflects the environmental aspect of sustainability as on contrary to typical car manufacturers, it has adapted the concept of electric cars as their product which reduce several environmental challenges that conventional cars cannot. The benefits of electric cars include eco friendliness as it does not contaminate the air, energy required for running the cars is cheaper than diesel and fuel, batteries of the cars can be charged through sunlight, low noise pollution, and its “easy assembly and simple design provide reliability and service life of an electric vehicle, expand service interval mileage “resulting in significant cost savings for the owner” (Vynakov & Savolova, 2016). Tesla has a leading-edge innovation in lithium-ion based battery technology which is 500 pounds more lighter then acid-based battery and has a range of up to 300 miles, it is far superior then the original acid-based battery which was extremely bulky and weighed a more then lithium ion-based battery and the acid-based battery had a limited range of only about 60 miles (Mangram, M., 2012).
Have you ever wondered why we power everything we use with batteries or electricity of some kind? Even our gas propelled vehicles are ran by electricity and a battery at startup. With how much gas costs to make and how inefficient motor vehicles are, it makes one begin to wonder, is there a better way. Well yes there is the route of alternate fuels, they allow the normal use gasoline or diesel powered cars to be ran on corn based ethanol or used vegetable oil. But that still has emissions and cost a lot to convert your everyday driver into an eco-friendly corn burner. Is there a better solution to this convocation of problems? Well Elon Musk, the owner of Tesla Motors, set out to fix these problems. “His first product in 2008 was the Tesla
They sell electric vehicles, and electric vehicles only. The most popular car Tesla has released is the Model S, which is a luxury electric sedan that sells for $70,000. The Model S was voted the Motor Trend Car of 2013, and according to Tesla is one of the safest cars ever, but there is one big difference from any other electric car. The battery in each Tesla car is actually made up of thousands of lithium-ion cells, which is different than most electric vehicles. Electricity charges a battery to give the Model S power for a certain period of time, and is similar to a laptop or smartphone. In fact, the company uses lithium-ion batteries just like the type that powers laptops worldwide. This is the key difference between a Tesla electric car and a hybrid, it is all electric and has to be charged, but a car such as a Prius runs partially on gasoline but does not have to be charged. There are a few ways to charge the car. Tesla suggest you get a high power wall charger installed, and there are also supercharging stations across the United States and Canada. When fully charged, the Model S can travel at 55 miles per hour for up to 300 miles. The technology that is put in these cars is so far ahead of the competition; Tesla could very easily be the car company of the future.
The company leans towards not only manufacturing electric vehicles, but also producing and selling components of electric vehicles such as Lithium-ion batteries. In 2008, the company produced the Tesla Roadster, its first all-electric sport car. The vehicle is a high performer and can drive up to 250 miles with the use of one lithium-ion Polymer battery pack, which has the capability of stringing twice the energy of a conventional automobile (Mangram, 2012). In addition, the vehicle is capable of accelerating up to 60 mph within four seconds and has a limited top speed of 125 mph. Another car option, the Tesla Model S, aimed at targeting the middle-class customers, starts at a much lower price when compared to the Roadster. The company has
The electric car market highly relies on the capacity of the battery that is used to fuel the vehicle and battery costs said to be the biggest components of electric vehicles. In this regard, the recently opened Gigafactory dedicated to high-efficiency battery production would help benefit Tesla to provide high-performance electrical cars unmatched with other
The car business, including manufacturing, distribution and service, is one of the largest industries in the United States. Ford, General Motors, and Chrysler make up 49% of this market and are known as the “Big Three”. Since WWII, no U.S. company, including the Big Three, has been successful in mass-producing a vehicle in the car industry. Perhaps with Tesla’s Blue Ocean Strategy, their innovative way of designing, developing and marketing the electric vehicle, most likely will continue to be successful in this market.
Tesla’s Gigafactory, which opened in June 2014, produces lithium-ion batteries. “The factory’s planned annual battery production capacity is 35 gigawatt-hours (GWh), with one GWh being the equivalent of generating (or consuming) 1 billion watts for one hour.” Presently, products and services utilizing lithium-ion batteries, maintains 16.8% segmentation for
Tesla Motor, Inc. is an American automaker focused on selling electrically powered vehicles without compromising quality of transportation. The company began selling cars in 2008 with the Roadster and became publicly traded in 2010. Today, there are many players within the automobile industry. The company was, “founded in 2003 by a group of engineers in Silicon Valley who wanted to prove that electric cars could be better than gasoline-powered cars. With instant torque, incredible power, and zero emissions” (Tesla). They are a company that offers 100 percent electric cars, lithium batteries and charging stations. Tesla 's mission statement is, “to accelerate the world’s transition to sustainable transport” (Tesla). Tesla believes that, “ it is not just an automaker, but also a technology and design company with a focus on energy innovation.”
Limited Charging Infrastructure: Tesla Motors has a unique product of its won in terms of its environment friendly electronic cars and the company may experience a large demand of its products in the international market. However, there is a huge risk of failing in the underdeveloped and developing economies of the globe due to lack of charging infrastructure which may give the combustion cars an added advantage and swipe off large potential market of Tesla Motors.
Tesla Motors is an innovative corporation that is empowered to create new technologies by focusing on its impressive mission “to accelerate the world’s transition to sustainable energy (About Tesla, 2017).” The company has been pushing the industry’s boundaries to keep the world moving forward in an environmentally safe and energy sustainable fashion which is extremely important for our planet’s future. “Tesla Motors, Inc. engages in the designing, development, manufacturing and selling of electric vehicles and electric power train components. Its products include electric vehicles such as the Model S, Model X and the Tesla Roadster (Tesla Motors, 2017).” Their existing and newer products push the industry’s ability to manufacture high
Environmentalists and concerned citizens fault the car industry for air pollution and increasing global warming. Moreover, the cost of running fuel-dependent vehicles is rising enormously, which is a big concern for consumers. As such, Tesla Motors seeks to venture into this untapped market by providing fuel-efficient vehicles and thus producing fully electric vehicles and wind-powered generators that can charge the car batteries. Since the proposed vehicle models would not run on fossil fuels, customers would be
Tesla Motors, Inc. is an American automotive and energy storage giant firm that designs and manufactures electronically powered cars, their components and battery products. Tesla Motors is a public company that trades on the NASDAQ stock exchange under the symbol TSLA. Tesla reported profit in first quarter of 2013, which was first time ever in their history. Since its foundation in 2003, Tesla Motors has recorded most noticeable breakthroughs in the market of electric vehicles by their own developed power-train technology. The technology was founded by group of engineers in Silicon Valley who wanted to prove that electronic cars could outperform the gasoline powered cars. With instant torque, incredible power, and zero emissions, Tesla’s products would be cars without compromise. Each new generation would be increasingly economic, helping the company work towards its mission: to accelerate the world’s transition to sustainable transport. In 2012, Tesla launched Model S. Built from the ground up to be 100 percent electric. With room for seven passengers and more than 64 cubic feet of storage, Model S provides the comfort and utility of a family sedan while achieving the acceleration of a sports car: 0 to 60 mph in about five seconds and driving range of 265 miles per charge. Model S was named Motor Trend’s 2013 Car of the Year and achieved a 5-star safety rating from the U.S. National Highway Traffic Safety Administration. Tesla’s vehicles are produced at its factory in
Interest for electric vehicles (EVs) is developing everywhere decently quickly, as indicated by new investigation from the Center for Solar Energy and Hydrogen Research — with more than 320,000 new EV enlistments in 2014, conveying the aggregate worldwide business sector up to 740,000 vehicles.Nearby that, battery suppliers saw solid development with aggregate income hitting 2 billion Euros or $2.17 billion U.S. dollars, concurring the German think-tank behind the investigation. The larger part of this
Customers perceived value of the car is at its lowest. Thus Tesla are stimulating people’s interests and awareness so that in years to come, as electric cars become more integrated into society, they will be at the forefront of the emerging market.