Designing And Selling Cars On America

Mr. Musk said, in the next two to three years Tesla Motors plans to make their electric cars price range from about 30 thousand to 35 thousand dollars. These more affordable electric cars will be 20% smaller than the Tesla model S but the cars themselves will still be able to travel 200 to 250 miles with one single charge. By then Tesla Motors plans to have supercharge networks positioned throughout the US and Europe, allowing Tesla vehicles to be able to drive across the United States. Old auto industries hate that Tesla Motors are bringing these new innovations to the forefront as it disrupts their idea of the ‘perfect auto industry’, which includes the worst car salesmen, okay safety, somewhat bad service and wasting money on gas energy compared to what Tesla Motors is trying to bring which tops all of that.

Tesla Motors was founded during the year of 2003 in silicon valley, with one goal; to create a more sustainable way to power vehicles. Tesla strives to produce high quality electric cars at an affordable price. Tesla produces three models; the model s, the model x and the model 3, a wide price range allows anyone to make the transition from gasoline powered vehicles to electric powered vehicles.

The car market has been ran by companies such as Volkswagen, Toyota, Ford, BMW, and many other companies, but one of the newer, up and coming companies in this market is Tesla Motors Inc. Tesla has been around for a little over 10 years, and have come quite a long way from where they began. Tesla now sells luxury electric vehicles different than any other electric vehicles today, and they have big plans for expansion in the future. Tesla may not be one of the biggest car companies today, but one day they will be considered alongside companies such as Toyota and Ford.

On April 4th, 2018, I was interviewed by two professors. The initial interview was by Dr. Conradt and the scenario consisted of joining a forensic developmental psychology research team for children’s eyewitness memory and testimony and forensic interviewing procedures with children. 1. What three things made your interview successful? Why did you feel they were successful/effective?

We can see that Tesla expanded their product line to target multiple consumers in different price range. The company started with high-end luxury sports car targeting early adaptors. On the second stage, Tesla has introduced Model S sedans that help them pass from difficult line from early adaptors to early majority. Moving forward, Tesla is introducing new Electric Vehicles (EV) cross over and many more affordable EV to target a larger majority. This strategy is helping Tesla move from one stage to the next one. The company is planning to release Model X in summer of 2015 and there are possibilities to introduce more affordable EV in the range of $30,000 dollars to compete with BMW 3 series in the fall of 2015.

Tesla Motors, Inc. was founded in 2003 believing that electric cars are better than gasoline-powered cars. The challenge was to prove that to the rest of the world. Each new generation of electric cars would become more affordable and their goal was to provide electric cars to more customers. Stemming from the Tesla Roadster in 2008 that had a 245-mile range per charge of the Model S, which was the first electric sedan, to the new Model X, and onto the Model 3 (“About Tesla | Tesla Motors,” n.d.). The Model 3, which is the most affordable of the all the Tesla generations, can start to be reserved on March 31, 2016 but will be launched in 2017 (Gene, 2016). In order to keep the charge of the vehicles when not at home, Tesla has placed

Threat of New Entrants: Tesla’s ingenuity in building the most efficient fully-electric cars blows up the competition in amount of range on a single charge (Up to 300 miles). The Ford Focus EV only touts a 100-mile range along with the Nissan Leaf while the Toyota Prius C only has a 50-mile range. (Mangram, 2012, pgs. 300-301). However, there seems to be an influx of competitors out there that can roll with the Tesla such as the Dodge Circuit that has a 200-mile range which will make Tesla sweat a little bit (Mangram, 2012, pg. 300). Then again, Tesla is 100% electric where all other competitors are hybrids (electric and gasoline).

Although almost all automobiles today are primarily fueled by gasoline, the market for electric cars is rapidly developing. Analysts from Bloomberg project that “electric vehicles [will account for] 35% of global new car sales by 2040.” (Electric Vehicles To Be, 2016). Two companies at the forefront of this push to create electric vehicles are Tesla and GM.  Tesla joined the electric automotive industry just a few years ago with its luxurious, fully electric vehicles, and has been the leader in the field ever since. GM, on the other hand, has traditionally produced affordable gasoline-run cars for the middle class, and is now infiltrating the electric vehicle market.

Tesla Motors first gained widespread attention by producing the Tesla Roadster, the first fully electric sports car. The company 's second vehicle was the Model S, a fully electric luxury sedan. Tesla also markets electric

Inspired by the patented design of Nikola Tesla, Tesla INC. was established in 2003, when a group of engineer from Silicon Valley challenged the theory that electric car could be better than gasoline powered cars and more efficient. With Elon Musk, as CEO, Tesla’s mission is to increase its sustainable energy productivity and market its products to become more affordable. To provide electricity, Tesla utilizes lithium ion battery for energy, and now its extension spreads to 30 countries from across North America, Europe, Australia, China and South Korea.

The launch of Tesla Motor’s Model 3 vehicle took place in March of 2016. This newly engineered, high powered vehicle is projected to be the foundation for Tesla’s marketing strategy for the up coming year. The Model 3 stands as the “turning point for the company, vaulting the young automotive brand into a new market: middle-income buyers” (Kiley). While the all electric vehicle is similar to its predecessors, the Model X and the Model S, the Model 3 is significantly less expensive. The Model 3 is $35,000, while the Model X is priced at about $75,000 and the Model S at approximately $135,000 (“Car and Driver”). The target consumer sales market of this vehicle is the entire middle class and millennials. Elon Musk, the CEO of Tesla, is working to produce a significant number of vehicles in a limited amount of time, so an affordable, yet energy efficient vehicle can be available to every strata of the middle class, as well as to environmentally conscious, forward thinking buyers.

The aim and vison of Tesla Motors is to provide in the short run cars which are affordable to the average consumer, it started making first sport cars for the enthusiast for speed and environmental preservation, moving then to the second phase to the large market who choses affordable compacts and sedans which in turn will promote and stimulate the electric car trend.

As the EV and HEV trend strengthens, key industry players are offering models that directly compete with Tesla. Competing models include the Chevy Volt and Spark, Nissan Leaf, Toyota Prius, Ford Focus, Honda Fit, Smart Car, Volkswagen Golf, BMW i3, and Mercedes Benz B-class EV (Grant, 2015). However, Elon Musk does not view these offerings as Tesla’s competition. With only 1% of total vehicle sales going to non-hydrocarbon burning cars, Musk identifies Tesla’s true competition as the gasoline cars with production rates of about 100 million per year (Musk 2014).

Tesla has a few elements to their strategy, one being they keep their product line simple. Elon Musk was highly involved with the production of the Tesla Roadster and as of December 2012 the production of this model has been ended due to the introduction of the Model S, a luxury sedan.

A recent major competitor of BMW is Tesla Motors, who has generated tremendous initial success in the automotive industry with its disruptive technology. It produces electric vehicles which are both innovative and sleek along with market leading specifications. With its impending Model 3 release, its first affordable electric vehicle for mass adoption, Tesla is