Target Swot Analysis Paper

Target’s objective is to provide a positive and diverse environment experiences for both their customers, whom they call “Guests,” and employees, known as “Team Members” (Former employee. 2014). As a

Target is an upscale discounter that provides high-quality, trendy merchandise at attractive prices in clean, spacious and guest-friendly stores. In addition, Target operates an online business, Target.com. It all started in 1902, when George Dayton joined in partnership with Goodfellow’s Dry Goods Company, the fourth biggest department store that is located in Minneapolis, MN. Dayton, wanting to be more involved in the company bought out Goodfellow’s to become sole owner and President of Dayton Dry Goods Company (Target Corporation, 2014). Travel on down through the years as Daytons continues to grow, until 1962. That was the year an icon was born, its name is “Target.”

In the Corporate Governance and Ethics Disclosure, Target still focuses on the morals that were instilled with the company 50 years ago by the Dayton brothers. Those key factors focus on; a highly independent and engaged Board of Directors with a diverse set of relevant experiences, mechanisms that provide accountability to shareholders, and a management team whose interests are aligned with shareholders. In order to effectively implement these goals for guests, team members, shareholders and the communities, Target focuses on a continuous balance of diversity within the corporation. In accordance Target seems to be on the right direction to diversifying its company, and trying to accommodate each community depending on the location.

Target Corporation is a retail chain specializing in household goods, clothing, food, and accessories at discounted prices. The retail chain’s history started back in 1902 as Goodfellows and in 1910 as The Dayton Company. Initially, the chain specialized in “furnishings, fabrics and decorations for business and other public institutions” (“Target Corporation,” 2016, p. 5). Eventually, Target went public in 1967 and on to acquire Mervyn’s in the 1970s where they became the seventh largest retailer in the United States. Target operates in the United States, where it is headquartered in Minneapolis, Minnesota and as of January 31, 2015 Target employs over 300,000 people. “The company recorded revenues of $72,618 million in the financial year ended January 2015, the operating profit of the company was $4,535 million, [and] the net profit was $2,449 million” (“Target

Target was founded in 1902 first named Dayton Dry Goods Company by founder George D. Dayton (Target, 2015). After a lot of expansion and growth, Dayton Dry Goods was renamed to Target in 1961 after a mass marketing move to cater to value-oriented shoppers that wanted high quality items. In 1962, the Target bullseye symbol was adopted (Target, 2015). Over the years Target began to expand and grow throughout the entire United States. In 1983, Target was recognized for their community involvement (Target, 2015). Target has grown with technology as being the first mass merchandiser in 1983 to implement UPC scanning in their stores and distributors. In support of education, Target

Target is a well-known company that sells a little bit of everything. This corporation gives people the option to shop for groceries, clothes, household appliances, decor, and more, all in one go-round. It was founded in 1962 and so far, there are a total of 1,956 stores in the United States. Something that many people may not know about Target is that 5% of their profits go back into the community (Target Corporation 2019). I have chosen to research this company specifically because I visit this store at least once a week and it has become a favorite place of mine to go to when in need of groceries, makeup, home decor, and so many other things, without the need to visit another store.

Target store was formed about a century ago and is named since then as one of the most outstanding stores that have ever been formed in the US and has several thousand employees and branches working with it. It is a long time famous store and has items ranging from electronics to clothing as well as accessories. An assortment of home items such as furniture as well as kitchen appliances which are also the need when you arrange from Target store online using the web store and get recognition of this store marked as one you have been told about.

Target is one of the largest retailers in the United States. Target wants to be able to give guests better quality products for a cheaper price. They also want to be the one stop shop. Target relies on their team members to keep the guests happy so they always come back again and again. Target Corp. is the nation 's #2 discount chain (behindWal-Mart). The fashion-forward discounter operates about 1,765 Target and SuperTarget stores in 49 states, as well as an online business at Target.com. Target and its larger grocery-carrying incarnation, SuperTarget, have carved out a niche by

Target caters to a plethora of categories--from furniture to clothes and technology. They aim to be a one-stop shop for people of all ages and preferences. This relates back to their mission statement as customers begin to think of it as their “preferred shopping destination.” In relation to suppliers, Target aims to buy their products from various types of contractors.

The Target organization is a household name amongst consumers and is one of the best retail companies in the world. Target is generally viewed as a model company. Consumers continually give Target great reviews and continue to provide them with revenue. Regarding the workplace, Target is viewed as a favorable company in terms of employee satisfaction.

Target Corporation is one of the largest retail companies in the U.S that employs many diverse products and technique as part of its operations. Target Corporation 's overall diversification

The Target Corporation is a general merchandise retailer that opened up in in 1962 under the parent company of Dayton Corporation. This parent company was renamed the Target Corporation in 2000 and are based out of Minneapolis. There are over 1,800 Target stores throughout the United States which includes Targets and Super Targets. In 2005 Target began expansion in India and in 2011 to Canada however this expansion into Canada did not fare well and all Target Canada stores were closed by 2015. According to Forbes in 2005 they we ranked amongst the highest cash-giving companies in America with 2.1% given and they donate about 5% of its pre-tax operating profit. In 2010 Target was ranked number 22 by Fortune magazine’s World's Most Admired Companies.

Headquartered in Minneapolis Minnesota, Target Corporation is one of the largest chains of retail stores in United States and Canada (Stone, 1995). Founded in 1902, the chain now has more than 360,000 employees worldwide. The company operates nearly 1925 stores out of which 1795 stores are in the US and 130 stores are in Canada (NASDAQ, 2014). The business prides itself in a diverse portfolio of merchandise that their outlets houses, ranging from dry groceries to electronics, furniture, apparel and much more. Its distribution networks make use of third party vendors, direct shipping as well as distribution centers. It also operates a successful e-store target.com which offers customers a virtual one-stop shop for their needs.

One of Target’s strengths is that it’s one of the largest retail outlets. Target is a one stop shop for its consumers. Target

Target Corporation has recognized itself as one of the top retailers in the United States market on the basis of excellent service quality, customer experiences, operational excellence, strong financial position, and a wide array of product offerings. Through its high degree of service orientation at physical outlets and adoption of fair business practices, Target Corporation has become the most distinctive retailer in the eyes of its potential customers. Being one of the top-notch retailers in the United States, Target Corporation has to carefully strategize on its business operations and marketing tactics so as to keep itself in the row of competitive brands of the industry.