Target Swot Analysis Essay

Due to Target’s outstanding customer service as well as the quality products they offer, this allows for the organization to operate smoothly in everyday operations as well as to smoothly implement new operations.

Target’s purpose is “To fulfill the needs and fuel the potential of our guests. That means making Target your preferred shopping destination in all channels by delivering outstanding value, continuous innovation and exceptional experiences- consistently fulfilling our Expect More. Pay Less. ® brand promise.” (Target Purpose & beliefs).

Target Corporation is known worldwide as a large retail chain that brings in millions of dollars each fiscal year. The ability to remain competitive in a saturated industry could prove difficult to some retailers, but Target remains one of the leaders in the retail market. With success comes risk. Target Corporation competes against online retailers as well as “big box” stores to remain competitive.

Target sells a wide variety of general merchandise and food through the store and with the use modern technology. Target’s broad-spectrum

Target stores are designed to be more attractive than large big-box stores. They have a tendency to have wider aisles, drop ceilings, a more eye-catching presentation of merchandise, and generally cleaner fixtures. Also, Target does not use music in their stores because they strive to deliver a distraction-free shopping environment for their guests. Firearms are not sold or allowed in Target stores which could be a major positive impact (Target Corporation, 2016).

Target is a well-known company that sells a little bit of everything. This corporation gives people the option to shop for groceries, clothes, household appliances, decor, and more, all in one go-round. It was founded in 1962 and so far, there are a total of 1,956 stores in the United States. Something that many people may not know about Target is that 5% of their profits go back into the community (Target Corporation 2019). I have chosen to research this company specifically because I visit this store at least once a week and it has become a favorite place of mine to go to when in need of groceries, makeup, home decor, and so many other things, without the need to visit another store.

Target has been around for quite some time and has definitely made some mistakes in the past. Unlike some businesses who consistantly make the same mistakes over and over, Target has moved past these mistakes and learned from them. The company attempted international expanision to Canada in 2011 and with poor planning the expanision failed. Over 124 stores opened within a 2 year period and experienced they experienced several problems with how quickly the transition happened. The locations that they picked were not buildings that supported Target’s merchandising, and the move into Canada happened so quickly that the shelves were not appropriately stocked. The compnay also did not do anything to compensate for the competition that Wal-Mart supplied them with in the Canadian market. With all that being said, Target closed it’s doors in Canada and kept all its retail stores in the United States. Even

Target Corporation is the second largest retailer and mass merchandiser. It`s an American Company which provide everyday essentials and fashionable merchandise

After all, many customers continue to shop at Target because of its higher quality products.

Target Corporation is one of the largest retail companies in the U.S that employs many diverse products and technique as part of its operations. Target Corporation 's overall diversification

Wal-Mart and Target are both great retail stores to go and find a good bang for your buck shopping experience. After researching both companies, it appears they have the same ideas as a mission, saving the customer money. Wal-Mart Mission statement reads;

Target is looking to beat its competitors at Walmart in the grocery and delivering department. Currently Walmart is doing better in sales in that area. Target is so invested in wanting to make these two departments the best that they can be that they even hired someone from Walmart to oversee the problems and also an employee from General Mills. Target said they would buy delivery logistics from the company Grand Junction to make online shopping easier and more convenient in order to get shoppers away from using other online shopping methods such as Amazon. Grand Junction became part of Target's technology team and they will independently be working with them after their other contracts end.

Defending organization’s and customers’ details from crime, lack of availability, or details loss is essential in maintaining your ability to provide essential alternatives to organization and customers. As part of

Target Corporation has recognized itself as one of the top retailers in the United States market on the basis of excellent service quality, customer experiences, operational excellence, strong financial position, and a wide array of product offerings. Through its high degree of service orientation at physical outlets and adoption of fair business practices, Target Corporation has become the most distinctive retailer in the eyes of its potential customers. Being one of the top-notch retailers in the United States, Target Corporation has to carefully strategize on its business operations and marketing tactics so as to keep itself in the row of competitive brands of the industry.

Target one of the largest stores that stand next to Wal-Mart, not in quantity but in their quality of their service to their community. Target is cannot compare to Wal-Mart in their sales because not lot of people can afford or like to even spend more money for better things. Most of American rather has quantity of items rather than the quality of them. I would agree that most of the products in Wal-Mart is a lot cheaper and their sister company Sam’s Club give them a little more of an edge towards to likes of their customers and their friendly bundles for businesses. Sam’s Club has a lot of bundles from office supplies to foods and drinks. So there is no wonder why a lot of people chooses the Wal-Mart family rather than Target.