Macro Environment: Target Corporation
Economic: Target’s position in the Discount Department Store Industry has been to offer inexpensive and fashionable clothing, home furnishings and decorations. Their motto has been Expect More Pay Less. They have been very successful with this strategy until the downturn of the economy when sales began to seriously decline.
Target’s latest strategy has been to open SuperTargets and remodeled many of their existing stores that have a larger focus on food and household essentials. “In early 2010 Target announced in a strategy update that it plans to spend $1 billion to renovate about 340 of its existing stores in 2010.” They will be focusing more on groceries, beauty, home, and electronic
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Using this as their official corporate website, the corporation’s current position to the online marketplace is comparatively competitive marketing strategy. By marketing online they are known worldwide giving them more brand recognition and sales.
Political: Target states in their Civic Activity Report that “Target contributes to federal, state and local political candidates, caucuses and causes based strictly on issues that directly affect our retail and business interests. Our political contributions are made through legal means and through the TargetCitizens PAC, which is funded through the voluntary efforts of our eligible team members.”
Legal: Target’s credit card segment has been issuing Visa Credit Cards since 2001 and Target credit cards since 1995. They were very successful in this market until the downturn in the economy which found many customers defaulting on their credit cards. In April of 2010 they stopped issuing Visa cards. They will now only issue in house credit cards. The Credit Card Accountability, Responsibility and Disclosure Act of 2009 have placed many restrictions on credit card companies.
Global: Target has not yet expanded into the global market. Expanding into the global market could be very beneficial to Target Corporation. Considering the populations of China and India, billions of
After the recession, Target’s value proposition shifted to simply offer affordable options in a wide array of product areas. However, now with better economic conditions and without the ability to offer lower prices than its affordable retail competitors, such as Walmart, and in order to stay relevant and refresh the company, Target needs to reposition itself as the high-quality concept and style-oriented retail store it was once known for.
Target is one of the largest retailers in the United States. Target wants to be able to give guests better quality products for a cheaper price. They also want to be the one stop shop. Target relies on their team members to keep
“Expect more, pay less” this slogan is known throughout the United States that links amazing service and quality products at a great price from one convenient location, Target. Target has a long history of providing a wide variety of products from fashionable clothing for all members of the family to your everyday essential needs such as toiletries and cleaning supplies. Behind every wildly successful corporation is a strong organizational structure. Target has an extensive organizational structure that helps them provide the amazing products they do at even better prices.
If Target were forced to consider re-organization and bankruptcy strategies the changes that may occur to its finance policy and capital structure could be devastating. Target is currently the number two retailer behind Wal-Mart, but would change with any sort of re-organization or bankruptcy. Target would have to liquidate its inventory in order to repay its debt. It would also have to close plants and cut employees to reduce overall costs. Target would also have to sell many of its assets and plants around the
Target Corporation is known worldwide as a large retail chain that brings in millions of dollars each fiscal year. The ability to remain competitive in a saturated industry could prove difficult to some retailers, but Target remains one of the leaders in the retail market. With success comes risk. Target Corporation competes against online retailers as well as “big box” stores to remain competitive.
The economy has a major influence over the retail industry. Target 's market has a very broad scope. When the economy affects the purchasing ability of its customer base, customers turn to less expensive commodities offered by discount retailers.
Founded in 1902, Target has been continually growing and expanding their organization. With their growth, Target has opened multiple stores and began to give back to the community as soon as financially responsible (Target, 2015). Their main goal has always been to improve the community and grow with the changes.
Target Corporation (NYSE:TGT) is the leading large-format general merchandise and discount retailer in the U.S., challenging Wal-Mart in electronics, toys and apparel while also seeking to differentiate with higher-end fashions and products for an upscale audience. As of the close of their latest fiscal year (FY2011), Target operated approximately 1,760 stores encompassing 233,000 square feet in 49 states and the District of Columbia. The company is divided into the retail and credit card divisions and moves the majority of its products through a highly integrated network of 37 different distribution centers, which include four food distribution centers. Target is one of the most well-entrenched large format retailers in the U.S., has the ability to manage their pricing strategies at a level of accuracy and precision that is comparable to Wal-Mart (Henderson, 2001). Unlike Wal-Mart, Target concentrates on a value-based message that concentrates on quality and price differentiation to sustain their gross margins while Wal-Mart concentrates on supply chain efficiency and a continual reduction of supplier and transaction costs (Krishnamurthi, 2001).
Life happens, and it is full of hypocrisy, corruption, folly, and most of all, evil. In Voltaire’s satiric picaresque novel, Candide, the author addresses this evil in the world and how humanity copes with it, all the while cuttingly satirizing philosophical ideals of that time. Through the character of the Old Woman, Voltaire expresses his true beliefs on the uselessness of philosophical speculation and perpetuates his exploration of how one survives in an evil world. While Voltaire explores the origins and purpose of evil in the world, the Old Woman has personally experienced the epitome of evil in the world. As she shares her tale to Candide and Cundegonde, the Old Woman reveals the fact that she was a princess and the daughter of a Pope
The Target Corporation, what used to be known as the Dayton Dry Goods Co., is an American retailing company that was founded in Minneapolis, Minnesota, in 1902. In 1962, the first Target store was opened in Roseville, Minnesota. It is the fifth largest retailer by sales revenue in the United States behind Wal-Mart, The Home Depot, Kroger and Costco. The company is ranked 33rd on the 2007 Fortune 500. Target operates its retailing business exclusively in the United States. It is a rival with Kmart and Wal-Mart. Target was listed in Internet Retailer's list of the top 500 retail web sites in 2007 also, this not only proves of brick and mortar sucsess but also online retail.
Target Corporation is one of the largest retail companies in the U.S that employs many diverse products and technique as part of its operations. Target Corporation 's overall diversification
The Target Corporation is a general merchandise retailer that opened up in in 1962 under the parent company of Dayton Corporation. This parent company was renamed the Target Corporation in 2000 and are based out of Minneapolis. There are over 1,800 Target stores throughout the United States which includes Targets and Super Targets. In 2005 Target began expansion in India and in 2011 to Canada however this expansion into Canada did not fare well and all Target Canada stores were closed by 2015. According to Forbes in 2005 they we ranked amongst the highest cash-giving companies in America with 2.1% given and they donate about 5% of its pre-tax operating profit. In 2010 Target was ranked number 22 by Fortune magazine’s World's Most Admired Companies.
The aim of this paper is to highlight the strategic position of the company with an overview of its internal and external environment. The study of its strategy, design and other forces, one can easily gauge why and how target has managed to become the retail giant it is today.
Target’s mission statement: “Our mission is to make Target your preferred shopping destination in all channels by delivering outstanding value, continuous innovation and exceptional guest experiences by consistently fulfilling our Expect More. Pay Less brand promise.” (target.com)
Target Corporation has recognized itself as one of the top retailers in the United States market on the basis of excellent service quality, customer experiences, operational excellence, strong financial position, and a wide array of product offerings. Through its high degree of service orientation at physical outlets and adoption of fair business practices, Target Corporation has become the most distinctive retailer in the eyes of its potential customers. Being one of the top-notch retailers in the United States, Target Corporation has to carefully strategize on its business operations and marketing tactics so as to keep itself in the row of competitive brands of the industry.