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Taking a Look at Linkedin

Decent Essays

LinkedIn is the largest professional social networking site in the world, focused on business. It made its first official appearance on the internet in May of 2003. Within a month after its launch, LinkedIn had successfully gained close to 5,000 members (LinkedIn, Corp. 2014). Today, LinkedIn has over 300 million members looking to improve their employment options. This success can be largely attributed to the characteristics or features offered through membership, benefits members attain with interacting with other members, their ability to tap into the underlying reasons individuals can be motivated to join and their ability to create a successful online community.
According to LinkedIn’s webpage they offer a variety of features that they have sorted into the following three different categories: Identity, Insights & Everywhere (LinkedIn, Corp, 2014). Under “Identity” members can develop elaborate profiles that show what businesses or other members they are connected to, recommendations and of course a virtual resume. Members can also search job listings, make endorsements and research skills that are prevalent within a particular field of work or find individuals that have a specific desired skill. It can also link members with groups or individuals that have the same skillsets
Within “Insights” members can access their own personal homepage with information that is important to them. Anything from news, photos and updates to other member profiles is available as

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