Sof-a-Logue Essay

There are obvious strengths behind LinkedIn that have made it one of the hottest social professional networking sites/applications around. Aside from being founded and ran by some of the great professionals like Mr. Reid Hoffman and Jeff Reiner (former Yahoo! Executive), LinkedIn has a user-friendly interface and simple but effective designing. It doubles as a career website as well as a social media website, which separates it from a lot of other websites. As mentioned earlier, LinkedIn allows companies to promote products and services on their website, creating more revenue and business opportunities for both sides. The website also complies with Web 2.0, which allows everything on the site run very smooth and efficient. Its’ mobile application takes part in the growing mobility of social media in smartphones, tablets and other mobile devices, creating new ways for people and businesses to connect with one another.

It allows users to maintain a virtual resume that can be viewed and accessed by certain people with ease, depending on your privacy settings. LinkedIn also makes the process of looking for a job and maintaining a resume simple by filling out a form and pressing submit. With over 200 million users and the vast number of companies that use LinkedIn, it is becoming a social network that can actually be taken seriously and used as a resource. The more professionals and companies that register on LinkedIn as year’s progress, the more useful the social network will become.

Slide 2: Sof-A-Logue.com has been in the social media business for 10 years. The proposition of the company is to be the lowest cost, highest quality service provider in the industry (MKT650 Scenario, 2013). The enterprise has been successful in growing every year, with a total of five billion in sales, but overall awareness of the name Sof-A-Logue is low. The task of this plan is to increase the top-of-mind recognition of the Sof-A-Logue parent brand and determine a path forward for the company.

This marketing plan lays the foundations on which to build a solid and successful entry and entail a marketing campaign promoting core brand attributes and aligning them with our target market. To keep the plan on track specific objectives have been created to guide all strategic decisions. The objectives are divided into marketing and financial objectives

In the article Marketing is Everything, the author Regis McKenna emphasizes the significant of managing strategic marketing. He also highlights that the transformation process of marketing and several important marketing elements that lead originations toward success. First and foremost, McKenna compares two periods of companies. Before technology developed, most companies concentrated on sale or product driven. In other words, during that time, products were displayed as the first priority in corporations rather than being customer oriented. Instead of researching customers’ desires and customizing new products for them, manufacturers and sellers did not pay attention to their customers’ needs and only tried to alter their minds to match products.

The doctor-patient relationship always has been and will remain an essential basis of care, in which high quality information is gathered and procedures are made as well as provided. This relationship is a critical foundation to medical ethics that all doctors should attempt to follow and live by. Patients must also have confidence in their physicians to trust the solutions and work around created to counter act certain illnesses and disease. Doctor-patient relationships can directly be observed in both the stories and poems of Dr. William Carlos Williams as well as in the clinical tales of Dr. Oliver Sacks. Both of these doctors have very similar and diverse relationships with multiple patients

1. The nation is at war, and your number in the recently reinstated military draft has just come up. The problem is that, after serious reflection, you have concluded that the war is unjust. What advice might Socrates give you? Would you agree? What might you decide to do? Read the Introduction, Chapter 2 Crito and the Conclusion Chapter 40 Phaedo by Plato.

Matt Lamkin’s “A Ban On Brain-Boosting Drugs is Not the Answer” first appeared in Chronicle of Higher Education in 2011. In this essay Lamkin aims to convince his reader not to deter improper conduct with threats, but to encourage students to engage in the practice of education. Lamkin tells us “If colleges believe that enhancing cognition with drugs deprives students of the true value of education, they must encourage students to adapt that value as their own” (642). Appeal to logic, consistency, and compare/contrast are techniques Lamkin skillfully uses to create a strong effective essay.

The common public goal of the marketing discourse is to attract attention from targeted audiences, in other words make the consumer buy, buy, and buy. In order to achieve these goals I have to execute different marketing strategies with the help of the staff and company executives. Together we brainstorm different marketing trends, design different kinds of ads; analyze social media for more effective ways of advertising and calculate risks based on customer insight. When all is done right the end goal will result an increase of sales revenue for the company, which will sharpen its image and name.

LinkedIn Corporation is the company to study. LinkedIn Corporation operates as a corporation, owned by shareholders. It was founded in 2003 by Reid Hoffman and four others in Mountain View California. The company provides a web-based site for career management as well as professional networking activities. The main objective of the LinkedIn application is for the business to make a profit based on our use of the application. In regards to the users, the main objectives of LinkedIn are to develop a professional network by building a professional profile, nurturing your growing network and generating a professional reputation.

Companies across the world are determined to compete for the survival of their brands. The magnitude of success of the marketing and advertising strategies of a new or existing product is majorly depended upon the organization itself. As a matter of stated facts when an organization advertises its products in the market they first have to identify the relevant answers of some questions like what is the product aiming at? What benefits will the user seek by this product? How the organization plans to position itself within the market and what differential advantages will the product offer over the competitors. Because the bottom line of all marketing and advertising campaigns, is to provide the suitable collection of benefits to the end users of the product. Successful companies are usually recognized as iconic brands. Success of a

Overall, social media can be an enjoyable and valuable tool, which allows you to catch up with a childhood friend, endorse their business, and acquire news faster. When you become an adult and graduate from high school or college, people like to reminisce about the glory days. Thanks to social networks like Facebook and Classmates.com, you can connect with your childhood friends and see what they are up to now. If you are planning your high school reunion, social network websites like Facebook, you can plan and invite people from Facebook to come instead of collecting new contact information. In addition, companies who use a social network can promote their business and attract more consumers to sell the product. Big business like Wal-Mart and Target can use the social networks to tell consumers what is on sale that week and offer coupons to help save money. Business can also use the social networks, like Facebook who offer companies to promote their page for a fee, and place advertisements on

Whereas the mission defines the scope of a business or business unit and the goals define its strategic performance dimensions, its business unit competencies determine the means for achieving success.

Through their websites, many other companies are incorporating Social Media. Alone in 2010 there have been 2.5 million websites of companies that have incorporated themselves with Facebook. And now so many more companies are also choosing LinkedIn to employee the most brilliant people. The “fastest

Despite the increasing competition in the internet sphere, LinkedIn has been performing since its establishment in 2003. LinkedIn is always going to have the benefit of being pioneer in