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Swot Analysis Of Jim Sinegal 's Idea For A New Business

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Synthesis Essay – Jim Sinegal
MSgt Ryan P. McCauley
Air Force Senior Noncommissioned Officer Academy
November 5, 2014
Instructor: HptFw Rainer Lichtsinn

Jim Sinegal
In 1983, Jim Sinegal’s idea for a new business was a place where there were no signs identifying isles, no advertising, no way for customers to bag their purchases, and before customers would be allowed to shop, they had to pay an annual fee. That business is Costco and during Jim’s 30 years as founder and Chief Executive Officer (CEO), he grew that business into the fourth largest retailer in the country. Looking back on the legacy Jim left behind when he retired, it is clear that Jim is one of the most visionary and ethical leaders of our modern times. First, we will look at how Jim implemented his vision while demonstrating idealized influence by setting aside his self-interests and gaining the trust of the customer for the good of the company. Then we will explore Costco’s code of ethics that employs Dr. Toner’s principles of owing, ordering, and oughting. Finally, we will explore how Jim’s leadership style has impacted me and influenced my leadership.
Visionary Leader
Jim Sinegal was a visionary leader as demonstrated by his departure from the generally accepted retail business practices in favor of a transformational leadership style that gained the trust of his customers. Jim founded Costco with the idea that no product would be marked up by more than 15 percent (Chu & Rockwood,

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