Swot Analysis Of Bmw 's Top 50 Socially Responsible Company

Every company has a responsibility to support the society it serves. This indicates that a company that wishes to truly thrive in a market should not just follow the business and consumer laws of the country but take an active interest in the community that it serves in each country. Today’s global market is led by companies that concern themselves with the sustainability of the company and its products, as well as the continual improvement of the

It is often said that a structure is only as strong as its foundation. This same principle can be applied to a business. In this case, the foundation is the stakeholders and the company’s corporate social responsibility strategies, both of which play a crucial role in the long-term success (or strength) of the company. Bombardier is a Canadian aerospace and transportation company which was founded in 1942 in Valcourt, Quebec as a snowmobile company. As its success grew, Bombardier expanded into one of the world’s leading transportation manufacturers; a multinational company, and evidently a highly successful one. The focus of this report, however, will not be on the overall success of the company, but on the company’s disposition

BMW Group is one of the largest and most successful multi-brand automobile manufacturers in the world, headquartered in Munich, Germany. Just like many other

Corporate Social Responsibility, a theory that has evolved since the 1990s, seeks to see businesses be responsible for their actions socially and environmentally. There is an increasing trend by businesses to adopt Corporate Social Responsibility Practices. This paper attempts to define the reasons why this is so, and what strategic issues are faced by companies who adopt these practices. The issue of Corporate Social Responsibility will then be highlighted in a case study of De Beers, the world's leading diamond producer.

Corporate social responsibility has been one the key business buzz words of the 21st century. Consumers' discontent with the corporation has forced it to try and rectify its negative image by associating its name with good deeds. Social responsibility has become one of the corporation's most pressing issues, each company striving to outdo the next with its philanthropic image. People feel that the corporation has done great harm to both the environment and to society and that with all of its wealth and power, it should be leading the fight to save the Earth, to combat poverty and illness and etc. "Corporations are now expected to deliver the good, not just the goods; to pursue

Volkswagen Aktiengesellschaft (AG) is a German automotive company that was founded in 1937. Since then Volkswagen has continued to grow into a multinational corporation with production facilities in China, India, Latin America, Eastern Europe, Mexico, and The United States (Volkswagen Aktiengesellschaft). Volkswagen also produces other brand name vehicles such as, Lamborghini, Audi, Bugatti, and Bentley (Volkswagen Aktiengesellschaft). In order for a business to grow it must have worthy Business Ethics and Social Responsibility. It must be able to deal with Economic Challenges Facing Contemporary Business, and have the ability to Compete in World Markets. In this paper I analyze how Volkswagen AG achieves each of these concepts and

BMW (U.S) Holding Corporation is a franchise of the high-end performance based global automotive company BMW. For the first time in its history, BMW is to launch its first American made car, the BMW Z3 Roadster. Having only made cars in Germany, this time the car is to be assembled in Spartanburg, South Carolina. BMW’s objective is to expand its market share in the U.S., make the brand name more global and improve its dealer network. With this in mind, the company developed a two phases launch plan for the BMW Z3 Roadster.

It producing 1,481,253 automobiles and 112,271 motorcycles across all over the world. BMW is one of the leading manufacturers of premium cars in the automotive industry, in June 2012 BMW was listed as the #1 most reputable company in the world by Forbes.com.

BMW is one of the most widely know luxury class car manufacturers in the world. They have great branding strategy and technology but the entrance of Japanese manufacturers in the U.S. auto market creates a problem for BMW. Japanese companies have luxury cars that are lower in price and maintenance and they have the technology to compete with these German vehicles.

BMW is a German manufacturing company that markets in luxury vehicles, motorcycles, and engines. BMW currently is sold all over the world and has subsidiaries in Brazil, Canada, China, Egypt, India, Japan, Mexico, South Africa and the United States. BMW is known for their premium automotive lines that include: 1, 3, 4, 5, 6, 7 series, X1, X3, X4, X5, X6, Z4; BMW’s high performance line includes: M2, M3, M4, M5, M6, X5 M, and X6 M; BMW also has an electric line which is the BMW i (i-performance); BMW also offers a motorcycle line and aircraft engines.

The support of government to the ecofriendly products helped BMW to improve its products in order to exceed the environmental expectations. (Opportunities)

Bayerische Moteren Werke AG (Bavarian Motor Works), or BMW, is a German luxury vehicle, motorcycle, and engine manufacturing company founded in 1916. The company has its headquarter in Germany, but also has an American facility in Spartanburg, South Carolina. In addition, BMW is celebrating its 100-year anniversary this year. Being in the automotive industry, one would be surprised at how a company values sustainability, especially when it focuses on the interrelationship between the triple bottom line. However, the BMW Group has been named the world’s most sustainable automotive company again by the Dow Jones Sustainability Indexes (DJSI). The head of Sustainability and Environmental Protection, Ursula Mathar, stated, “For us, sustainability is an important part of our identity and our strategy. We have accomplished a great deal in recent years and continue to set ourselves concrete goals for the future … This shows that our activities continue to have an impact and we are on the right track” (The BMW Group). This company defines its sustainable operations by taking social and environmental responsibility for everything they do. The BMW Group has extensive initiatives that affect the planet by reducing its carbon footprint, their profits by effectively utilizing renewable resources, and their people by providing diverse opportunities and protecting self-wellbeing.

Honda Motor Corporation is doing it right. Honda is a very well known in Japan and around the world for their products. They have been in business since 1949 and have grown rapidly in Japan and around the world. When someone mentions that they purchased a Honda, one probably thinks about reliable, affordability, and exceptionally designed automobile. However, one of the key factors in the company’s success is the fact that they have been successful in the international business environment. The car giant has expanded it’s manufacturing plants and process to other countries such as the United States, China, Pakistan, Canada, South Africa just to name a few. However, the personal and business culture of the Japanese is extremely had to duplicate in other countries, and Honda had to understand that countries cultures and customs. After the company studied and understood their counterpart’s culture Honda had to execute a global strategy that would be effective in that country. Honda has always done their due diligence when it comes to hiring and developing talent and when it comes to Honda entering new a country there is no exception to the rule. Honda also views corporate social responsibility as a pressing issue in their corporate manifesto. Understanding one’s culture and customs, executing a global strategy, developing talent, and being proactive in corporate social responsibility Honda Motor Corporation has been wildly successful and a leader in car manufacturing

BMW Group has its excellent technical system which offers a competitive advantage over its rivals. Training courses are also delivered to all the employees in order to develop new skills and highest quality standards.

BMW products such as their flagship models such as the BMW 3 Series, M Series, X Series, I Series, Mini Cooper line and BMW Motorbikes