Case Study Of BMW

was a great step to rejuvenate the BMW brand by positioning the Z3 Roadster in the American

 This condition by and large incorporates those roundabout activity situations which for the most part

On January 1990, Dr. Ira Gore, purchased a black BMW sports sedan for $40,750.88 from an authorized BMW dealer in Birmingham, Alabama. After driving the car for approximately nine months, and without noticing flaws in its appearance, Dr Gore took the car to a “Slick finish,” an independent detailer, to make it look “snazzier” than it normally would appear. However, Mr. Slick, the proprietor, detected evidence that the car had been repainted. Dr Gore believed that he was cheated and brought the suit against petitioner BMW of North America. Dr Gore stated, that failure to disclose that the car had been repainted constituted suppression of a material fact. BMW in 1983 ratified a nationwide policy where if the repairs did not cost over 3% of the

BMW stands for Bayerische Motoren Werke. It is a German based automobile manufacturing company. It was founded by Franz Josef Popp in 1916. BMW’s headquarters is in Munich, Bavaria, Germany (SECOND CITE). With 105,876 employees as of 2012, BMW is one of most admired, respected and trusted automobile manufacturers. BMW traces its roots back to Karl Rapp and Gustav Otto. In the year 1916, Gustav Ottos company merged into Bayerische Flugzeug-Werke AG (BFW). In 1917 Rapp Motorenwerke company became Bayerische Motorenwerke GmbH, which was converted into a Limited Public Company in 1918. BMW AG then transferred its engine operations- including brand names- to BFW by 1922. BFW was founded on March 7 1916. Therefore BFW’s founding has gone down as BMW’s founding date. The BMW logo represents the Bavarian state colours. At first BMW started out as a engine manufacturer but by 1928 it became an automobile manufacturer. ( FIRST CITE)

Although Mercedes Benz marketing strategy used to focus on the luxury, safety and precision engineering of its cars, competition has propelled it to adjust its product to suit the changing consumer attitudes. Now, their marketing strategy focuses more on presenting a more energetic, fun loving and approachable side of Mercedes Benz.

For future development projects, Carl-Peter Foster should concentrate on BMW’s core competencies of concept design and assembly- then outsource its parts to experienced suppliers who can offer further technological knowledge. In order for BMW to introduce more models more frequently, they need to decrease the lead-time from the concept phase of the car to the release of the final product to the market.

Introduction: It has always been the desire of BMW to create automobiles of unmistakable identity. As you can see by the price of one, this has posed no problem to them over the last eight decades. But what you cannot see is the one thing that has always been true about BMW automobiles both in the past as well as in the present: a BMW is always "the ultimate driving machine".

Although Mercedes Benz marketing strategy used to focus on safety, precision engineering of its cars and safety, they had to make sure that the Mercedes’ cars would suit the customers’ changing attitude. Now, they focus more on fun loving, energetic and approachable side of Mercedes Benz in their marketing. When its market expanded this caused an evolution in its marketing strategy. Mercedes Benz has found that they have to expand their market by including younger customers. Slicing prices to make the product more affordable was one of the marketing strategies also.

BMW face though competition in US market after try to improve the situation by introduce number of new model to the core series, adjust pricing so it can compete, reorganize the dealer network and introduce new series of car to the market. Now we have a chance to focus on brand campaign call “BMW films” which is very successful campaign base on number of people who visit the web site and number of people who want more information about BMW.

Ferry Porsche designed the firm’s first car, the Porsche 356. Although its body was an original design many Volkswagen parts were used to save costs. The original car was fast and very light weight, gaining attention by taking first place in the Innsbruck city race. Production was transferred from Austria to Stuttgart in 1950. The firm focused on performance and continued to reengineer and refine the car. By the late 1950’s the Porsche 356 utilized far fewer parts from Volkswagen. Figure 3 shows a 1951 split windshield 356 Cabriolet.

BMW is currently the 1st most valuable car brand in the world and the 23rd most valuable brand in the world; in 2011 it was the 2nd right behind Toyota. BMW’s brand value increased 10% while Toyota’s brand value decreased by 10%. It currently own “Rolls-Royce Motor Cars” which is a British manufacturer of luxury automobiles and “MINI” which is a British automotive marque which specializes in small cars.

The main business problem that BMW is facing is reducing its long product development time. BMW's current design process began

This marketing report aims to examine and explain the marketing strategies of BMW , In this report I will be focusing on:

Strength of Competition-Very high. Toyota, Mercedes-Benz, Audi, Jaguar, Porsche, and more have invaded BMW’s market niche.

wealthy, traditional consumers traditionally don’t like sportier cars, so BMW added an influx of electronic