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Swot Analysis Of Atlassian

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COMPANY INFORMATION Introduction
In 2002, Scott Farquhar and Mike Cannon-Brookes have founded Atlassian and currently are the co-CEOs of the company. Atlassian is a software company and developer which design software development tools for collaboration in Australia. To help all the organizations realizing their own visions and hence work more collaboratively. One of the main software produced by Atlassian is JIRA Software, it is used for knowledge management, development workflow, continuous integration as well as real-time collaboration. (Atlassian, 2017)The second one is Confluence, it is a content collaboration software for teamwork. (Altassian, 2017) Now Atlassian has evolved into a company with over 1700 employees in June 2016. …show more content…

For the value ‘play, as a team’, it means Atlassian wants all of its employees to work with each other, not just for one himself or herself. ‘Be the change you seek’ means Atlassian encourages employees to create positive change to improve the product, company, and environment.
In Atlassian, the information will be posted on the wiki that can read for all the staffs instead of sending an email. John Rotenstein, senior business analyst at Atlassian said that one day when he documented his work in an email, he received a two words response ‘Blog it’, from the day on, John begins to publish his activities to the entire team and the entire company. (Rotenstein, 2011) From this real-life example, not only the core value had been achieved, but also the value ‘play, as a team’.
The lead product designer D. Keith Robinson, in his word, ‘In my experience…Going out of your way to look at things from different angles, get differing points of view, and work with people from different backgrounds or disciplines will result in many more opportunities and options to explore.’ (Robinson, 2015) It can be seen that Atlassian’s values fit its employees and it attracts many of talented people to work for the company.

SWOT ANALYSIS Strengths
Atlassian is positioned as a leader (see Exhibit 2.) which means that Atlassian has an extremely strong focus on task management compared to other companies in the same IT industry. Atlassian has included over 2000 add-on functions and

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