Swot Analysis Of 7 Eleven

Some main strengths of Trader Joe’s are the strong brand image, their employees, organic and private label products, customer loyalty, and offered unique products. Trader Joe’s strong brand image helps them to attract and retain more customers. Their private labels are named according to the background and nationality of food. They offered an extensive line of private label items with brand names such as Trader Joe’s, Trader Ming’s, Trader Jose, Trader Giotto. Due to their strong brand image, they established themselves as a leading retailer of food and non-food items in the US. Americans ranked Trader Joe’s overall as No. 1 retailer in 2013 (Ager & Roberto, 2014). Trader Joe's offered unique and high-quality products from different countries which attract customers to try new items and stocks of 4,000 items, 80% of which bear one of its own brand names. Trader Joe's describes itself as "your neighborhood grocery store" (Wikipedia, Trader Joe’s). Trader Joe’s claimed that 80% of its customers had attended college. The company described its target market as “intelligent, educated, inquisitive individuals” and they reach this customer by opening store among well-educated residents (Ager & Roberto, 2014). Their customers are too loyal towards their brand image so they keep coming back. Instead of targeting all customers, they need to target new customers in order to grow their business and to keep being a leader in the retail industry in the US. And also, their employee are valuable assets of the company, who led them towards the further growth of the company, therefore they are treated fairly and trained to provide the nice and friendly service to Trader Joe’s customers. Almost most of the people want to work at Trader Joe’s because they pay more than minimum wage and higher compare to other retail stores. New part-time hires earned $12 per hour and full-time employees earned approximately $50,000 per year which is above minimum wages. Plus, they contribute 15.4% of employee's salary towards retirement Saving. Furthermore, they offer good health and others benefits even to part-time employees (Ager & Roberto, 2014).

is a fast food retail chain with over 313 locations in California, Oregon, Nevada, Arizona, Utah, and Texas.

They currently operate approximately 2,248 stores in the U.S., including the Commonwealth of Puerto Rico and the territories of the U.S. Virgin Islands and Guam. There are stores in ten Canadian provinces, 85 stores in Mexico, and eight stores in four Chinese cities. The Home Depot has 48 specialty stores-including, 34 Expo Design Centers, five Northern California Yardbirds stores, two stand-alone Design Centers, and seven-unit HD Bath remodeling business (The Home Depot, 2011).

On February 2007, A&F retailer operated 944 stores in 49 States, District of Columbia and Canada.

Starbucks operates in 65 countries offering specialty coffee, tea, and food items to patrons through company-operated stores (Starbucks Corporation, 2014). Moreover, Starbucks sells trademarked items such as coffee grounds and pre-packaged drinks through grocery stores and similar channels (2014). In 2014, there were 21,366 stores globally (14,191 in America) (2014).

operated stores were in 148 retail locations, and franchised and licensed stores in 105 retail locations.

Kroger values customer opinions which is why today Kroger Co. consists of “2,800 stores in 35 states” with annual sales that equate to about 115.3 billion dollars (“Our History”). Due to their expanding business, Kroger is one of the “world 's largest

Sears Holding Corporation – Strengths and Weaknesses Strengths Trademark and proprietary Brand The Sears Holding Corporation sells trendy and profitable brands such as Kenmore, Craftsman, Diehard and Lands’ end. The corporation is one of the top retailers in the home appliances, lawn and garden equipment, tools and automobile service and warranty. The Sears Holding Corporation’s number one strength is that they own these brands which are popular amount consumers.

According to Kotler, Adam, Brown & Armstrong (Kotler et al., 2006), the increasing use of market segmentation, market targeting and product specialization has resulted in a greater need for stores that focus on specific products and segments. Therefore, it is reasonable for Waitrose open a chain of retail stores selling Indian regional meals to differentiate with current product that they are doing business. To create the most convenience to customers, the company should put the product in supermarket or near public places such as universities, officers, hospitals, etc. where contain a significant number of consumers. Waitrose can distribute the meals to grocery stores as well so that the brand is expanded to broader geographical areas.

General Purpose: To provide a new perspective to the audience about a topic that has been a rising problem the past decade.

Subway is a leader in its industry with many accolades. Subway has been rated the number one franchise opportunity by Entrepreneur Magazine for 11th time in the past 15 years. It is ranked the number one franchise by Franchise 500, ranked number two as the fastest growing franchise, and ranked number one as America 's top global franchise. Currently with 13,247 locations in the United States and 1,800 restaurants in Canada, Subway has surpassed McDonald 's by 148 in number of locations and now is the world 's largest submarine sandwich chain. Besides the United States, Canada and Australia are the two largest markets for the Subway brand and the Benelux countries are also considered to be an area with tremendous growth potential. Appendix one, table one shows the number of Subway locations opened over the years.

It also makes customers aware that the stores have the same products wherever they go. (http://corp.7-eleven.com) This is one of the good parts; every store one goes to has the same interior and exterior, and promotions. They set the register by the store entrance so they can welcome their customers that promote great customer service. 7-Eleven has always founds ways to satisfy customer needs, because the one thing that is unique about the company is it is one of the best at customer service. When a customer enters the store, they expect a fast, friendly service. In to meet customer’s expectations the employees who work at the store or corporation; 7-Eleven introduced CDC, which means Combined distribution Centers to help manage the flow of products, that are in the store. (http://corp.7-eleven.com) They have also started using DSD, which is Door Store Delivery. (http://corp.7-eleven.com)This helps distributing the delivery of the products to the store. DSD gives better information on deliveries and a better control on supply chain. Another system that is useful is POS, which stands for Point of Profit Sales. (http://corp.7-eleven.com) The franchisees and the field consultant use theses to have a better understanding on which products need improvement and the product cycle. It also helps them with the order process of the product

The brand expanded into Canada after receiving success in America, and later opened their first store outside of America on December 2008 in London. They have expanded from one location, to now having five hundred and seventy eight locations across the globe.

Today, Starbucks coffee an American global coffee company has 21,160 stores in 63 countries. Coffee shop that scored top rating for customer satisfaction in 2008 American customer satisfaction index. With its practices, Starbucks take advantage in the five stages in consumer purchase decision making process. Next, Starbucks’ marketing strategy

Autonomously owned united owned stations must meet United’s benchmarks for item and services– along these lines every one of our clients get reliably high standards of services.