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Strengths And Weaknesses Of Sears Holding Corporation

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Sears Holding Corporation – Strengths and Weaknesses Strengths Trademark and proprietary Brand The Sears Holding Corporation sells trendy and profitable brands such as Kenmore, Craftsman, Diehard and Lands’ end. The corporation is one of the top retailers in the home appliances, lawn and garden equipment, tools and automobile service and warranty. The Sears Holding Corporation’s number one strength is that they own these brands which are popular amount consumers. The company currently has 2,429 stores, including full-line and specialty stores in the U.S. and Canada (“Sears Holding Corporation Annual report February 1, 2014”, n.d.). Online expansion The Sears Holding Corporation is expanding online shopping experience to build relationship

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