preview

Swot Analysis For Apple

Decent Essays

Apple’s SWOT Analysis Strengths Over the years, Apple becomes a superior company within the industry, they are offering innovation products and services compared to others competitors. Apple is the first one performed vertical integration; Apple has the way to surplus customer requirement, because Apple’s products is focus on simple, reduced of complexity, which make Apple’s product more feasibility and more friendly. Innovation is the best word to describe Apple’s products, it use many technology into its product such as fingerprint, I-cloud, these features can built customer loyalty effectively. Apple has a lot of loyal customer, and these segments of customer will always support Apple’s product. Other than that, retail format is the one …show more content…

was built on innovation and has become famous for providing products that are new and needed (Apple,Inc., 2012). Hence, it must continually invest in research and development to stay ahead of and lead radical product and technology discoveries. Besides, Apple needs quality assurance team to ensure that final products adhere to international standards as well as to control quality management (Singh, 2008, p. 308). Apple needs to define and reach the customer base more broadly and more deeply. Expanding the company's distribution network to effectively reach more of its targeted customers and provide them with a high-quality sales and post-sales support experience will serve to increase market penetration. Building unbreakable customer bonds such as membership with gold and silver customers will secure long-term customer loyalty and perpetuate its devoted base of customers. In terms of the global sector, Apple has begun to establish itself as a worldwide player. As the company expands its reach into different parts of the world beyond its current locations, major efforts should be made to study the preferences of customers in those regions to make sure that service offerings and marketing efforts are attuned to and targeted to address specific needs in those areas. Also, Apple must concern the working conditions as it set up its factory in cheaper location of other

Get Access