Apple’s SWOT Analysis Strengths Over the years, Apple becomes a superior company within the industry, they are offering innovation products and services compared to others competitors. Apple is the first one performed vertical integration; Apple has the way to surplus customer requirement, because Apple’s products is focus on simple, reduced of complexity, which make Apple’s product more feasibility and more friendly. Innovation is the best word to describe Apple’s products, it use many technology into its product such as fingerprint, I-cloud, these features can built customer loyalty effectively. Apple has a lot of loyal customer, and these segments of customer will always support Apple’s product. Other than that, retail format is the one …show more content…
was built on innovation and has become famous for providing products that are new and needed (Apple,Inc., 2012). Hence, it must continually invest in research and development to stay ahead of and lead radical product and technology discoveries. Besides, Apple needs quality assurance team to ensure that final products adhere to international standards as well as to control quality management (Singh, 2008, p. 308). Apple needs to define and reach the customer base more broadly and more deeply. Expanding the company's distribution network to effectively reach more of its targeted customers and provide them with a high-quality sales and post-sales support experience will serve to increase market penetration. Building unbreakable customer bonds such as membership with gold and silver customers will secure long-term customer loyalty and perpetuate its devoted base of customers. In terms of the global sector, Apple has begun to establish itself as a worldwide player. As the company expands its reach into different parts of the world beyond its current locations, major efforts should be made to study the preferences of customers in those regions to make sure that service offerings and marketing efforts are attuned to and targeted to address specific needs in those areas. Also, Apple must concern the working conditions as it set up its factory in cheaper location of other
Apple Inc. commonly known as Apple has effectively managed to be a successful company in a very competitive consumer electronics industry by been innovative and differentiating the company’s products with similar products in the markets by offering high quality products and good customer service while the actual manufacturing of the products is outsourced to trusted third party suppliers. On a wider perspective, the company has set high standards that even the company itself has to be on its level best to maintain the standards that it has set. Over the last few years, the consumer electronics market has
While Quakers and Puritans may just seem like two simple yet mundane religions, there’s a lot more to them than meets the eye. For instance, their varying views on righteousness are truly remarkable. This can be displayed by the Puritans' behavior concerning their stern beliefs relating to the biblical teachings on righteousness. Additionally, evidence can be shown by the Quaker's morality regarding equity along with how it influences their actions. Moreover, authentication is visible in the contrast between the Quakers and Puritans relating to righteousness.
Apple has a vertically integrated business model, meaning that they are involved in nearly every step of the production process for Apple products. The hardware they produce can be accompanied by a variety of Apple brand accessory components consumers may wish to use with their Apple device. The most popular Apple devices include iPod, iPhone, iPad, MacBook and AppleTV. Apple products run on their own unique operating system, which sets them apart in the industry from other personal
I learned that Apple is a juggernaut when it comes to their technological products and marketing goals. Apple focuses on the needs of customer’s light years ahead of their competition and even before most consumers have realized they want Apple’s products. Through their innovative marketing involving social media, word of mouth, Apple Stores they have convinced consumers about the high value of their product even lending to the formation of a “Mac cult” for its diehard fans. The way ahead for Apple is not to lose sight of its brand loyalty and continue to service the customers and entice them with the brand’s prestige. Even with the death of Steve Jobs, I believe Apple forge ahead to differentiate itself from the markets they are in.
Apple (NASDAQ:AAPL) is one of the world leaders in the research, development, marketing, sales and service of personal digital music & video devices, in addition to personal computers globally. Its' innovative music and digital content delivery service, iTunes, has sold over 1 billion songs to date. As of the close of their latest fiscal year the company generated $156B in Sales and generated a Gross Profit of $68B earning a Net Income of $41B (Apple Investor Relations, 2013). The intent of this analysis is to evaluate Apple's strengths, weaknesses, opportunities and threats (SWOT) and provide an analysis of each. The cause, impact and recommendations for each specific strength, weakness, opportunity and threat are provided along with an action plan of how to maximize strengths and opportunities and mitigate the effects of weaknesses and threats. The Apple brand is among the most valuable in the world and its ability to innovate with successive product generations unmatched, yet this has led to a high dependence on its iPhone and iPad platforms, to the exclusion of entirely new businesses. The Apple iTunes platform and ecosystem delivers 30% of all profits and a significant portion of overall revenue, making this single business a stabilizing force in their strategic product and services roadmap (Apple Investor Relations, 2013). Despite these challenges however Apple continues to attain
Technology change has naturally been a major factor in Apple's success. The company played a major role in the shift to a mobile computing society, by developing the personal technology devices that would
In this excerpt, Cochran disagrees with the body of criticism which finds The Sun Also Rises overtly cynical, focusing instead on the circularity of the human condition.
Apple is a global company represented in many parts of the world, but born in the United States by computer wizards by the names of Steve Jobs and Steve Wozniak who founded the company back in 1976 (Capon, 2008). The organization deals with the design and sale of computer hardware, software and offers tech support to its customers. Examples of the hardware the company manufactures and sells include mobile phones, personal computers, iPads, tablets and iTunes with associated brands, like the MacBook and iPhones that represent Apple’s driving force towards its success. It is recognized as a brand leader in consumer electronics by the world in terms of quality and customer satisfaction and despite the wide product range, Apple manages each product in a distinct way that is a single business unit (Mittan, 2010).
This paper comprehensively describes the marketing plan of a charismatic organization Apple Inc. The main focus of the paper is to describe the most important marketing strategies which Apple has espoused from the date of its emergence and different challenges which it has faced from time to time. The paper begins with an introduction to the organization. Apple Inc. is an American MNC; engaged in the business of developing and marketing of IT products. Apple has expanded its business operations all over the world. Every product which Apple introduces has its own target market; it develops marketing plan and strategies for each of its products separately (Apple, 2012). Apple's strengths include strong brand image, financial strength, product and process design, and highly efficient operations management while high prices and inability of up gradation of some products are its main weaknesses. Apple has threats from its competitors, increasing costs, and economic situations but has greater opportunities in entering new markets, making strategic alliances, and bringing innovations through efficient R&D. Before entering new markets, Apple has to analyze the business environment through sensitivity analysis, and then decide a framework for the future strategies.
Since 1976 Apple’s innovation has helped the company become a market leader in computer and mobile electronics. Through this time the company has faced a number of challenges either it be an internal power struggles or criticism from the media for certain aspects of their business model. This report covers five different issues that the company is facing or may face in the future.
Apple Inc. has been dedicated to innovation ever since the company was first formed. Apple's recent breakthroughs were a result of a new technologies convergence upon the "digital hub" strategy (Mortensen, 2010). This strategy has served Apple well; especially during the last few years. The iPad, iPod, and iPhone were all born from this strategy. Furthermore, producing these innovative, user friendly, and design oriented products has earned them a considerable amount of customer loyalty.
Apple has done an excellent job of developing a very distinct strategy through industry leading innovation. This strategy has allowed them to be the frontrunners in new product introductions and the improvement of existing products. Apple has employed a differentiation strategy in an attempt to meet the needs of a global market by offering customers innovative new products and improved existing products. An important part of their strategy involves meeting the needs of the evolving digital electronics and computer markets. Apple has chosen to implement its strategy by designing and developing its
Climate change, global warming, greenhouse effect—even if you only watch the news periodically, these are phrases that you have most likely become aware of. In short, climate change is the change global and regional patterns regarding climate; this is due to possible changes in the Earth’s axis, human activity modifying the composition of the atmosphere, or geographical activity such as volcanic eruptions [1]. Many have speculated and argued whether climate change actually exists. Regardless of your opinion, a staggering amount of scientists have accepted climate change as a reality. In fact, the much-admired astrophysicist Neil deGrasse Tyson claims that individuals denying scientific facts is the “beginning of the end of an informed democracy” [2]. The article Climate Change: No Hiding Place supports Neil deGrasse Tyson’s notion stating “those who doubt that greenhouse gases are quite the problem they have been cracked up to be by most of the world's climatologists” [3]. While it may be difficult to see climate change presently, there are many indicators of its existence with the higher temperatures and acidity levels in the ocean, the melting of Arctic ice caps,
Nowadays, Apple has positioned itself to be an innovator in the personal computer industry and Apple has developed by offering modern products compared to its competitors. According to Apple’s mission statement last year, “Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App store, and is defining the future of mobile media and computing devices with iPad.” (Business Management,
Apple prides itself on offering innovative technology to a society that has become dependent on it. In markets inundated with companies offering similar products and services, Apple has had to rise above and distinguish itself from the masses. While their products have a cultivated a devoted-customer following (our family is one of them), their organization and the values it espouses are what will help them to remain a relevant and successful company in the tech world.