Inside The Evidence On “The Tipping Point” by Malcolm Gladwell discuss different concepts that explain the sudden spread of a product or idea. Gladwell explains that this sudden and instantaneous spread is very similar to an epidemic. Gladwell uses the examples of fashion trends, the success of a book, the decrease of crime in New York City, smoking and the increase of suicide rate. To explain “the three rules of the Tipping Point, the law of the few, the stickiness factor and the power of context” (29) influence how a trend, product or action takes off as an epidemic. In the power of context Gladwell introduces a different way of being a connector. That one person can connect to many groups (173) and that small groups have the potential …show more content…
Gladwell presents us with many examples of real life situations when his idea of “word of mouth” comes out to be true. In the majority of the examples and proves Gladwell shows in this chapter heavily appeal to logos and ethos. Gladwell supports his argument with past historical events and also with scientific studies. Not everyone will enjoy reading this type of approach Gladwell decided to use for his argument. But it just simply gives more credibility to his argument. The rise of the Methodist church is a better evidence to support one of Gladwell’s main idea which is the stickiness factor rather than using the rise to popularity of the “Divine Secrets of the Ya-Ya Sisterhood”. Although, the Ya-Ya Sisterhood reached success due to the “word of mouth” and caused some stickiness, still not everyone is aware of its success. There is a greater percentage of people who are part of the Methodist church and live according to the ideology taught by its founder John Wesley (172). According to Gladwell the Methodist movement went from 20,000 to 90,000 followers in a space of five years. Also the fact that after centuries the Methodist church is still relevant until this day and it is a better example to prove the idea of the stickiness factor or the “word of mouth” but it also gives a perspective of how long something can stick
Throughout The Tipping Point, Malcolm Gladwell explains to his reader his ideas about drastic changes in society, and how they seem to occur so rapidly. In this particular selection, Gladwell emphasizes the purpose of “connectors”, saying that they have a “special gift for bringing the world together (page 38)”. Gladwell states that part of the reason information or trends spread like wildfire is the presence of a specific group of people. They are called “connecters”, and they are people who know, or are connected to, people of “different worlds (page 51)”, and bring them together. In his book, The Tipping Point, Gladwell uses different forms of persuasion, rhetorical questions, and organization to
The Tipping Point by Malcolm Gladwell looks at a number of social epidemics and analyzes their build up to the point where they tip. “Tipping” is that point where an epidemic booms, or grows, to its maximum potential. Gladwell begins defining “tipping” with a literal example of the famous shoes, Hush Puppies. Once considered old-fashioned, Hush Puppies experienced a social boom in the mid-90s when hipsters in New York made them trendy again. Gladwell continues explaining “tipping” with a medical epidemic of syphilis in Baltimore. Gladwell introduces us to three essential rules of epidemics: the Law of the Few, the Stickiness Factor and the Power of Context. The Law of the Few says a key factor in epidemics is the role of the messenger: it
How big is the world? Some might ponder and the answer is, not as big as it seems. The world isn’t a scary, huge and untouchable place, as it is perceived to be. In reality, the universe is just a blank canvas filled with unique and mesmerizing people. That shapes our world into what it has become. The world would never be what it is without the people living on it. In the Tipping Point, Malcolm Gladwell explains the theory of the world and how it seems to be and control everything. Although, it’s the people in the world that make a difference. However people don’t believe they can change and make a difference in the world, but they can. Everyone has the power to change the world and shape their lives and others. Therefore it's up to them to decide if it will be for good or evil. In The Tipping point, Malcolm Gladwell uses the motif of how little things can make a big difference, for example, hush puppies. This motif signifies how the slightest movement in just the right place can change the world completely. We all have the power, but it can just take one to change the world.
4) How would you relate “the law of the few” to a transition management team?
In the book, The Tipping Point, How little things can Make a Big Difference, written by Malcolm Gladwell. What is an Epidemic? Well there are different kinds of epidemics. Epidemics can be Products, diseases, Trend’s, and or Crimes. In order for an epidemic to tip, there are three rules that apply for an epidemic to tip. Epidemics are the phenomena word of mouth, or any number of mysterious changes that mark everyday life is for us to think of them as just that. Epidemics are a contagious behavior; the rules in an epidemic are the Law of the Few, The Stickiness Factor, and the Power of Context.
Have you ever stopped to look at the world around you and wonder if people see the same things you see in the same light that you do? You and a stranger may both be looking at a poster hung up on the side of a building, but does the picture or message illustrated on that poster carry the same meaning for the both of you? Whether you live in the heart of New York City or in suburban Ft. Lauderdale, there are millions of little details one encounters in their daily routine that are normally ignored or looked over. But for some people, it’s in that one moment of being in the right place at the right time that one of the millions of details normally over looked causes a sudden epiphany. In Malcolm Gladwell’s novel The Tipping Point, he examines
Throughout Malcolm Gladwell essay he describes several examples of activism of different political movements. I agree with Gladwell’s argument about social media, like Facebook, Twitter, Instagram etc., is a form of weak-tie activism and strong-tie activism requires strong connections to other individuals who are willing to sacrifice for a cause. Throughout the essay, the author takes us through different scenarios in history to prove his point regarding the difference between traditional activism and non-traditional.
“Look at the world around you. It may seem like an immovable, implacable place. It is not. With the slightest push in just the right place, it can be tipped.”Gladwell describes the intricate and counterintuitive movements as social epidemics demonstrating how they reach their "tipping points.” In The Tipping Point, Malcolm Gladwell tries to explain why particular ideas and products become popular while others don't and fade away. Although any idea has the
Chapter four in the book “ Tipping Point” by Malcolm Gladwell discusses the power of context: Bernie Goetz and the Rise and Fall of New York. To illustrate the power of context, Gladwell goes up against the rapid decrease in violent crime rates that occurred in the 1990s in New York City. In 1984, a man name Bernhard Goetz who was walking to the subway was approached by four young black men asking him for money. In response Goetz took out his weapon and shot the four black men. In the consequence of the shooting, Goetz became something of a hero. At a time when crime rates in New York City were increasing, Goetz was seen as a brave man who stood up to dangerous criminals. Although Gladwell recognizes that a wide variety of complex factors
The Tipping Point is a book by Malcolm Gladwell that discusses times when some small effect creates a big change. This quote is discussing how the Hush Puppie shoe got its initial popularity. It's speaking on how a group of kids took Hush Puppies and made them in a high fashion shoe that everyone was wearing. I enjoyed this quote because it shows that no matter how small a group is they can start something. The quote explains how Hush Puppies got their initial popularity starting in New York working there way up a world class shoe. It was also a new way I could look at cause and effect in a business sense.
The Tipping Point is one of my favorite books from my favorite writer Malcolm Gladwell. He descripted the key characters connector, maven, and salesperson who are the “tipping point” leading to success. It made me think and identify myself about which role I am good at and which one I want to be. Same as studying all the stories and experiences of success, we learn and use them to guide our path. However, all of the success stories have the unique and innovative parts that cannot be duplicated as our own “Google Map” to the success. We still study them. We are making same mistakes that have been made so many times by others but we never study failure stories. Why is that? I learned the ways of thinking out of box, working persistently, and
The book begins with the narration of how the sales of once forgotten Hush Puppies brand just suddenly improved in a short span of time. Here there was no effort on the part of the management, as in like they never applied the principles of sensing or envisioning to help boost the sales of their brand. However, the trend was set forth unknowingly by some club goers. It would be justified here to say that, this particular group of clubbing friends set forth the innovative practice of offering. They offered a trend to the other club goers in Manhattan, by wearing Hush Puppies shoes to clubs which made them unique from the rest of the clan. Soon they were able to get others to get adopted to this new trend and within a short span of two years every mall in the country carried the brand Hush Puppies. Similar to the case of Hush Puppies, which had an uprising in its sales, the crime rates of New York and its surrounding areas were rising at a rapid stage. Unlike the previous case of a group of individuals offering something which set the platform for an innovative practice to come about, the local authorities sensed this imminent danger which was encompassing New York and its adjacent areas. Necessary steps were envisioned to combat this issue and a viable solution was offered in terms of stricter policing methodologies and the local authorities got the otherwise felonious
There are many different things as a society that we can take away from “The Tipping Point…” Once being that Malcolm Gladwell wanted to positively start their own “epidemic”. On page 131 Gladwell state, “We all want to believe that the key to making an impact on someone lies with the inherent quality of the ideas we present.” What I took from that statement is that, why should we have to lie to our peers to get their attention? Although it may see like it is the only way marketers are selling to consumers items these days, Gladwell argues that there are other positive ways for
The fleeting trend deception is conferred by contentions that interest to the developing fame of a thought as an explanation behind tolerating it as genuine. They take the negligible actuality that a thought suddenly pulling in followers as a purpose behind us to participate with the pattern and progress toward becoming disciples of the thought ourselves.
Lastly, he discusses the last law called “the power of context”, which explains that the spread of an epidemic will depend on the right kind of context. Products or ideas that have a strong context, have the ability to spread fast and wide. Gladwell discusses the instance an example to show the impact of context in New York few decades back. The crime rate in New York subway was halted by removing the graffiti from the trains and clamping down on fare dodging. This changed the context and had an effect on the way people behaved. This kind of power of context helps the marketers with an effective way of developing their product strategy. Consumers are highly susceptible to get influenced at the time of