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Book Report On The Tipping Point

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“When we say that a handful of East Village kids started the Hush Puppies epidemic.” (PG 19) The Tipping Point is a book by Malcolm Gladwell that discusses times when some small effect creates a big change. This quote is discussing how the Hush Puppie shoe got its initial popularity. It's speaking on how a group of kids took Hush Puppies and made them in a high fashion shoe that everyone was wearing. I enjoyed this quote because it shows that no matter how small a group is they can start something. The quote explains how Hush Puppies got their initial popularity starting in New York working there way up a world class shoe. It was also a new way I could look at cause and effect in a business sense. The theory of tipping point requires, however,

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