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Summary Of Barry Schwartz's Unnatural Selections

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Barry Schwartz, the author of “Unnatural Selections,” illustrates with reason, evidence, and a play on emotions how humans are influenced by default choices and the effect they have on an individual’s decision.
With the purpose of explaining how influential default choices are, Schwartz validates his opinion with evidence. For example, to demonstrate the difference in organ donation in Europe and America, the author states, “As a 2003 study in the journal Science found, more than 90 percent of the Europeans are organ donors, while only about 25 percent of Americans are - even though most Americans approve of organ donation.” This is a result of opposite default choices. In America, one must sign up to become an organ donor, but in Europe, individuals must sign up to take themselves off the organ donor list. By using solid facts and statistics, Schwartz is able to justify his views.
Furthermore, through logic and reasoning Schwartz persuades his readers to think like he does on the matter of default choices. He begins with describing default choices in T.G.I. Friday’s having to do with portion sizes. “Specifically, …show more content…

By using examples of organ donation and breast cancer, the author stirs feelings within the readers as a persuasive element. In the case of Schwartz’s breast cancer, he discusses the issue of mammograms and MRIs as choices for a test available. Though MRIs are more advanced, they also detect minor abnormalities and generally do no harm. Then, patients go through further painful tests usually to find out that there is nothing wrong. Though mammograms are less complex, they are much less painful. The decision is then based on what the patient believes is right for them, but is highly influenced by doctors. In the end, the choice “will likely depend on how much effort doctors (and, of course health insurance providers) make to identify mammograms as the

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